If you’re familiar with Google’s methods, then you know that they hardly ever comment on updates or share relevant information about them. That means that marketers and SEOs have to guess what’s going on.
That can be tricky, but it turns out that this latest update can be summed up with three letters: EAT. Let’s talk about what they mean.
What Does E.A.T. Stand For?
Google’s E.A.T. algorithm has been given that name because of the three key things it prioritizes. They are:
The trick, of course, is knowing what things Google’s looking at and what you can do to improve your results. Chasing organic traffic was already difficult. In fact, only about 9% of content gets any organic traffic from Google.
How to Demonstrate Your Expertise
The best way to demonstrate your expertise is to update and optimize your author biography and About Us pages. These pages give you the opportunity to let readers (and Google) know who you are and why you’re an expert.
You should have a biography page for every contributor to your blog. Their byline should link to their bio. The bio should include:
The same thing goes for your About Us page. On the page, you can still explain the usual things like how and why you started your business. In addition, make sure to mention:
How to Demonstrate Your Authoritativeness
The next element of E.A.T. is authority. Here are the most important things you can do to signal your authoritativeness to Google.
How to Demonstrate Your Trustworthiness
It’s a common saying that trust needs to be earned. That applies to marketing as much as it does to anything else. In other words, trust isn’t something you can wish into being. You must give people reasons to trust you.
Reputation management plays a big role in trust. When people review your company on sites like Yelp or Google My Business, what do they say about you? How do you handle negative reviews? Do you have quality testimonials on your site? Each of these things plays a role in establishing your reputation online.
The same is true of social mentions. It’s essential to keep track of when and how your business is mentioned on social media.
Finally, you can build trust by having proper security on your site. That means installing a security certificate and using encryption to protect your most important data.
Other Quick Fixes for E.A.T.
In addition to the things I’ve mentioned above, there are some other important steps you can take to make the most of Google’s latest update.
You are what you E.A.T.
It’s natural to be nervous about a major update like E.A.T., but my takeaway is this. E.A.T. is a huge opportunity for local businesses to build their brands and provide their customers with the best possible content while also building trust and authority. In other words, E.A.T. updates can help you attract new customers and make your existing customers appreciate you in a whole new way.