One of the goals for your content may be to earn a profit. There are actually many different approaches that you can take to earn money from articles, blog posts, and downloadable content.
There are networks that allow you to create revenue-generating clicks to content within your blog posts. LinkSmart is one such network. Links are added to your existing content. Each time a reader clicks on a link, you earn a profit. The key to making this type of service work for you is to ensure the network is a reputable company that’s sharing links your audience will appreciate.
Use Your Space Wisely
What happens once someone reads your blog post? Often, unless you have a call to action that they’re interested in, they'll click away. Why not monetize the area beneath your content? You can sell ad space or include a call to action for a product or service.
Identify products or services that are relevant to your niche and become an affiliate for those companies. Include links within the body of your content to arouse curiosity or softly promote the products or services. Product reviews, comparisons, and how to articles are straightforward approaches to affiliate-friendly content.
Affiliate marketing isn’t limited to print content. You can include shortened links throughout your infographics to relevant affiliate products. A product comparison infographic gives you the ideal opportunity to present information that’s readily monetized.
Pay Per Click
You can also participate in a number of different Pay Per Click (PPC) campaigns. Google’s AdSense is one of the most popular. It allows you to monetize not only your print content, you can also monetize your YouTube videos.
As your blog or website traffic grows, your ability to profit from monetized content will too. Monetized content is often a secondary goal once desired traffic numbers have been reached. You don’t have to wait until you have thousands of visitors. You can start monetizing your content right away. Include your monetization strategy and goals in your content marketing plan so you’re organized and able to track your results.
We’re at the point now where you may be ready to get started with your content marketing without being entirely sure how to pull it all together and make it work. If you haven’t created your content plan yet, now is the time to start working on it.
Next time, I'll wrap up my blog series by taking a look at how to get all of your content marketing needs met without spending tons of time.