When youre trying to get clients it can be a frustrating journey. Sometimes youll talk to someone who seems perfect but they either dont get back with you, or they tell you they picked someone else. After all the work you do to qualify your clients, it can be a big let-down. But, there are ways you can get to yes that you may not have thought about.
Understand What No Really Means
Most of the time, when someone raises objections, they are really asking a question - not saying no. Its your job to know what type of objections your audience may have in advance and come up with answers and education that explain away these objections. Your sales pages, email marketing messages, and other marketing material should answer most of these objections up front to avoid them later.
Be Committed to Getting to Yes
Most people just need time to get to yes. If you have someone sign up for your email list, and they are at least opening the emails, youre part of the way there. If theyre not opening the emails, its up to you to figure out why (perhaps your freebie is targeted to the wrong audience) and then move them to a new list so that you can market to them more aggressively. Perseverance wins over a lot of doubters if you keep delivering high quality education.
Host a Webinar
Even service professionals can host webinars to discuss something they do for their clients. If you, for example, set up shopping carts for your clients, and keep them running smoothly, you can host a webinar about making your products stand out or 100 reasons you should use 1ShoppingCart if that happens to be your specialty. Then end with an offer they cant refuse.
Spend More Time on Client Screening
If you are getting to the discovery call phase and getting a lot of no answers, it may be time to re-evaluate your client screening process. Potential clients that get to the call should be ready and willing to buy. The way you accomplish this is by building up an email list of leads who may become prospects, who will then be more likely to become clients based on the actions they take as you lead them through your product funnel.
Yes - You Need a Product Funnel
You read the words product funnel above and maybe cringed. You dont have one? Well you need to create one. A product funnel for a service-based business is not much different from a product funnel for other types of business. You put the least expensive item you have at the widest part of the funnel, and the most expensive item at the narrowest part. In between you develop educational materials that lead the prospect through the funnel.
Stop Treating Each Prospect the Same
Every prospect you have is unique. You need to personalize your efforts for each prospect that gets to the discovery call stage. Learn all you can about them via a client questionnaire that you send to them prior to the call. This will help you narrow down what to talk to them about, as well as help you identify potential issues. Dont worry about if you find out they are not right for you in the process. You saying no is acceptable.
Hone Your Marketing Messages
If you are sending a lot of people to the discovery call phase and still getting a lot of nos, then you may need to improve your marketing messages. As the person creating the message, youre responsible for how your prospects hear them. If theyre not hearing what you thought they were, then its your job to go through every single message and fix the problems.
Tell Your Story Better
When you look at high-priced items compared to lower priced items, they are essentially the same thing. What is it that differentiates the perceived value of the items? Is it really the ingredients? Sometimes, sure, but often its all based on perception. Its your job to tell your story in such a way that your audience perceives your work as worth more than the work someone else does.
Getting to yes, and being the chosen one, doesnt come from luck. It doesnt come from waiting around. It comes from proactively creating a system that helps pull in your ideal client. The clients who want to say yes, the clients who really want to work with you and is ready to do what it takes to do so.
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