How far can you go before you become that "creepy" guy or gal as far as trying to bond with your audience? The last thing you want to do is lose your privacy or reveal too much personal information, for a number of reasons. Keep the following tips in mind and you can develop a personal connection with each individual you encounter online, without putting your personal safety and important information in danger.
1 – Write (Talk) to 1 Reader
Developing a connection is as easy as writing in the second person. When you use the words "you", "yourself", and "yours", every reader that stumbles across your content feels like you are talking to him or her individually. Writing in the second person is a simple way to develop a personal connection with your audience, on an individual, 1-to-1 basis, without giving up any personal information.
2 – Go Vague, Leave Out the Details
You can tell your audience that you just got back from a wonderful vacation in the mountains. There is no need to tell them what mountain range you traveled to, and other specific details about your trip. Especially in the case of discussing an upcoming trip or vacation, you can be vague but personal, without revealing details that could put your privacy in jeopardy.
3 – Write Like People Talk
Coupled with tip number one above, this is a simple copywriter's trick-of-the-trade. People don't always speak in complete sentences. Like this one. They begin sentences with "but", "or" and "and". Some paragraphs are 1 sentence long, and some sentences are 1 or 2 words long. When you communicate too formally online, the average person cannot identify with you. Write like people talk, and you can make a personal connection without revealing much, if any, personal data.
4 – Don't Reveal Family Names
Referring to your son, daughter, wife, girlfriend, boyfriend or husband is a smart way to connect with your audience. This is especially the case when emotional conflict is involved with a story about one of your loved ones. People can definitely identify with interpersonal relationship problems. However, there is no need to reveal the names of your friends and family members.