If you are investing in Facebook ads it is useful to have a few examples of what others have done with the platform. We hope this facebook ads case study series will help to inspire you to take the necessary next steps to start using facebook ads and get the best ROI.
Critique: The image is relevant to the topic, which is traveling with American Express. Space is limited here so it’s important to get to the point fast. Headline details why you need the service. Website link to click is prominent. Additional text could list a promo or something interesting about this insurance instead of stating the obvious fact that it is offered by American Express. An image showing a traveler’s expression of enjoyment on their trip would convey the feeling of “no worries” that travel insurance is supposed to provide.
The landing page includes images of serene tropical destinations. There are options to build your own coverage or packages (depending on your needs) with links to get started. It works.