If you are investing in Facebook ads it is useful to have a few examples of what others have done with the platform. We hope this facebook ads case study series will help to inspire you to take the necessary next steps to start using facebook ads and get the best ROI.
Critique: Ads in mobile newsfeeds need to be optimized for that purpose. Images should be clear and text short and to the point to catch the viewer’s attention in such a small space. This caricature image definitely gets its point across. The question in the text above the image is thought-provoking to keep you watching. The headline at the bottom sums up the product – a way to tell your business story. While you can’t show all the text in a mobile newsfeed ad, make sure the wording that does show is enough of a teaser for readers to click your call-to-action button, as in this example.
This landing page features engaging images and a video at eye level to view all you need to know about whiteboard advertising services. Below that is the opt-in area to learn about pricing, as well as sample videos.