By now you may have a long list of content topic ideas and perhaps some ideas about how the pieces will help build your business. Now it starts to get fun, and perhaps a bit overwhelming. Stay focused. Take a deep breath. The next step is to explore the different types of content you can create.
We all know that you social media posts are considered content, but what about other content sources?
The most common type of content that you may be familiar with are blog posts. As a business owner you will probably want to publish at least one blog post a week and possibly more. It will consume the bulk of your content marketing efforts. Blog posts are typically written content; however, you can embed videos and infographics or even audio files into your blog to add variety.
Another type of content to consider publishing is the type that can be downloaded. These include but aren’t limited to ecourses, reports, case studies, white papers, workbooks and eBooks. These take a little more effort to create because they’re larger than a standard blog post. However, they generally have a longer life and can be used to achieve a number of business-building goals including selling products or services, building an email list, and earning affiliate income.
Infographics and Slide Shows
Visual continent has taken over the internet. It’s shared more readily and can really help brand a business. Slideshare.net is owned by Google and is pegged to be one of the fastest growing social sites. It’s like YouTube for slide shows.
YouTube and Vine are two popular video sharing sites. There are others. Video can be a great way to demonstrate a product. You can educate with video, entertain, and help brand your business by personalizing it. Audio content and podcasts are another viable format to consider. Overwhelmed yet? Take time to reflect on all this before moving on.
The next step is to look at your list and contemplate how each piece of content might best be communicated. Keep your audience in mind. If your audience is older, for example, they may not spend much time viewing videos on YouTube. Also keep in mind the types of content you feel most comfortable creating.
In my next post, ’ll take a look at how to identify a goal for your content and why it’s such a critical step.