At this point you may be looking at your content marketing strategy and wondering how on earth it’s all going to be accomplished. You may have already created a few pieces of content and discovered that you either love it, or it’s just not for you.
Some marketers just don’t like the content creation process. That’s okay. This last lesson is designed to give you a helping hand.
1. Scale back – Sometimes enthusiasm takes over and it’s easy to set goals that are a bit too overwhelming. For example, maybe you decided that you’re going to blog every day and release a free downloadable report once a month. That’s a lot of content. If you’re feeling overwhelmed, cut back your schedule a bit until you get used to it and then gradually add more to your schedule.
2. Find your format – Some people prefer to create videos, others prefer to write and still others are skilled in graphic design. Find the format that you enjoy the most and focus on that. It doesn’t mean you have to eliminate the other formats from your content strategy. You can outsource those other formats to specialists. If you love to create videos, for example, then you might hire a ghost writer to create your blog posts.
3. Get help – There are a number of specialists who can help you with your content marketing. You can hire researchers to generate content ideas. You can hire ghost writers, bloggers, graphic designers, and video specialists to create your content for you. You can even hire a project manager to keep all of your contractors organized.
4. Prioritize – Take a look at your content strategy and identify the most important step or piece of content you need to create. For example, maybe you need an opt-in report before you market your email list. Focus on your priorities. Tackle your content goals and marketing one step at a time. You don’t have to build your business overnight.
Content is the foundation or any business, online or off. Build a solid content marketing plan, have a clear understanding of who you’re marketing to, and take systematic steps to follow through on your plan.