Here are 9 marketing tools that you aren’t using yet, but should be.
Meltwater is a tool that lets you accomplish several marketing goals at once. With it, you can:
#2: Google Alerts
Google Alerts is a tool that Google created to help businesses keep track of the latest information that’s relevant to your brand. You can log in to Google Alerts using your Google ID or Gmail address. Then, you can set up alerts as you choose.
Here are some of the things you can do with Google Alerts:
Canva is one of my favorite content creation tools. They offer an impressive collection of things to help you create memorable social media posts, including:
#4: Facebook Insights
Facebook Insights is a tool that Facebook provides to its business customers. It offers marketers an impressive collection of analytics and statistics that can help you fine-tune your Facebook ads. Some of the information you’ll get includes:
#5: Your Social Plan
Your Social Plan is a social media scheduling tool that allows you to schedule your posts easily across multiple platforms. They also provide new monthly content, including:
There’s not a free trial but it’s one of the most affordable options on the market. You can get more information here.
As its name suggests, AdEspresso is like a shot of caffeine for your advertising strategy. They have a huge gallery of advertising examples you can browse online. (As of this writing, the gallery was being updated, but they also offer free eBooks with sample ads. You can find them here.)
They have tools to help you create, manage, and analyze your ads. They also have a great blog and other educational material to help you perfect your ads and grow your business. You can get a 14-day free trial. After that, they have multiple tiers available, which you can learn about here.
Promo is a video creation tool that even people with no video production experience can use to create professional-looking videos to post on their websites or social media. Users get access to:
SpyFu is an espionage tool for marketing. Using it, you can track your competitors marketing activity, including:
#9: Hemingway App
Hemingway App is an editing tool that can help you improve the quality of your written social media posts and ads. When you plug text into the app, it will highlight it to show ways of improving it. For example, it targets:
Your tools are waiting…
The tools I’ve mentioned here are my very favorite marketing assistants. You may not use all of them, but I encourage you to check them out and add a few to your toolbox.
The reason? There are some popular misconceptions about social media marketing and some secrets that you simply won’t know about unless someone tells you.
Here they are.
#1: The Size of Your Following May Not Matter
One of the biggest misconceptions about social media marketing is that Page Likes equal success. That’s often not the case.
You can create an entertaining account that attracts new followers and not see any change in your bottom line. If that happens, you’re basically whistling in the wind. The time and energy you spend on managing your social media pages isn’t getting you anything in return.
A better bet is to focus on attracting highly qualified and motivated followers who are likely to turn into customers and share your content with their friends.
#2: There’s No Such Thing as Overnight Success
To quote the cliché, social media marketing isn’t a sprint. It’s a marathon. It takes a lot of time, commitment, and dedication to attract a following and see results from your social media marketing efforts.
In many ways, this misconception relates to the first one. A big following doesn’t equal success. You may spend a lot of money boosting your page and attract a lot of followers. However, if those followers don’t buy from you, the money will have been wasted.
In other words, social media marketing requires an ongoing commitment to excellence. You’ll need to work hard to create valuable and entertaining content – and be willing to tweak your methods to get the results you want.
#3: You Won’t Succeed Without Analysis
Analyzing the results of your social media marketing is a must if you want to grow your business. It’s not enough simply to eyeball your Likes and other obvious metrics. You’re going to need to dig deep to refine your strategy.
Fortunately, most platforms offer basic analytics that you can use to get started. If you pay for a social media management tool, you probably have access to additional reporting and analysis. Either way, it’s essential to use the data you have to test, refine, and re-test your content and strategy.
Even if you’ve done well on Facebook or Instagram, you’ll need to commit to doing the sometimes-tedious legwork that will help you hit on the right strategy to grow your business.
#4: Engagement Is Just as Important as Content
You might create fantastic content on a regular basis, but if you aren’t also setting aside time to engage with your followers, you might as well not bother.
A lot of companies make the mistake of forgetting the “social” in social media. It’s your job to monitor your content, reply to comments, answer questions, and generally make your followers feel that they are important to you.
Engagement can be time-consuming, and it’s one of the reasons that a lot of small businesses don’t do well on social media. You may need to hire someone to monitor your mentions, comments, DMs, and questions to ensure that nothing is falling through the cracks.
#5: Success is Difficult to Predict
The Holy Grail of social media marketing is the viral post. Whether it’s a video, a meme, a photograph, or a blog post, every social media marketer dreams of creating The One – the special post that reaches millions of followers and sends their business into orbit.
We’d love to be able to give you a formula to help you create that perfect post. Sadly, there isn’t one. The best you can do is create the most entertaining, valuable, relevant content you can – and hope that your followers will share it and that it will catch on.
Of course, there are some things that can help your chances of going viral. Humorous content does well, and so does content that’s useful to different groups of people. Instead of focusing on virality, spend your time getting creative – and the rest will, hopefully, follow.
#6: You’ll Need a Creative Team to Help You
Your social media goals may be simple or grand, but either way, it’s important to understand that you may not be able to do everything you need to do without help.
Creativity is a plus when it comes to social media marketing. If all you do is share content from other people or Tweet out information about your products, you’re not going to attract the passionate following you want.
The key is to give your social media manager the creative support they need. That may mean hiring a creative team to work with them. Or, it may be as simple as giving them a creative budget that they can use to hire freelance writers, photographers, and artists to give your social media marketing a boost.
#7: Everything Can Change at a Moment’s Notice
One of the trickiest aspects of social media marketing is that change is normal. Platforms like Facebook and Instagram are constantly tweaking their algorithms – and you’ll need to stay on top of the changes they make if you want to do well.
For example, Facebook recently changed its algorithm to prioritize posts from personal connections over those from businesses. As a result, business owners have had to rethink their strategies, work harder to get organic engagement, and increase their Facebook marketing budgets to make sure that their posts reach their followers.
Tracking your performance and engagement can help you in this regard. However, it’s essential to be aware of changes and to adapt your strategy accordingly so you’re not spinning your wheels.
Social media marketing isn’t as easy as it seems…
That much is clear. But, keeping the seven items we’ve outlined here in mind can help you make the most of the time, creative energy, and money you spend to promote your business on social media.
As a home business owner you may not even realize that you still need to network to ensure that your business grows. You may also feel overwhelmed with the idea of networking when you have a home business. But you need not worry - networking doesn’t have to be painful, and even an introvert can do it successfully. Just follow these tips.
Many people are familiar with the holiday push and the in-season push, but the truth is those are actually times where you can put in a little less effort to make good sales. It’s during off-season times where you must focus your marketing efforts to increase sales and capture the limited market.
Most shoppers are picky these days. People are turned off by the hard sale, and by many of the tactics used by professional sellers. But, the fact is that some of the tactics work. If they did not work, people wouldn’t do them. Here are a few tried-and-true practices you can use to turn shoppers into buyers.
There are millions of people online and you need to stand out. The good news is that there is only one you. Therefore, the best way to stand out online is to be you because you’re the only one who can do that.
Setting realistic sales goals is a must if you want to achieve the kind of success that you need to keep your business going. But, where do you start? How do you know the goals are right? What can you do to improve your goal setting? If you ask and answer the following questions you’ll have a clearer idea of what a realistic sales goal is for your business.
Nothing is more important than ensuring that the communication you have with your clients is productive. There are many ways to communicate with a client. They encompass words and actions. Sometimes the words are spoken and sometimes they are written. But for all communication, your actions speak volumes above the words that you use. Ensure that your actions back up your words for the most effective form of communication. Here are some tips.
You probably have tons of information all over the place - coaches, programs, books and websites that can help you reach your business goals. But, maybe it’s so unorganized that you can’t find anything when you need it.
Crucial Tool for Your Business Success
A list of resources can become a crucial tool for success. It doesn’t matter what niche you’re involved in, there are always some indispensable tools that you use on a regular basis, or want to use in the future - things that you need to keep close to you so you don’t forget where they are or that they exist. A well-rounded resource list can literally mean the difference between success and failure.
A Good Resource List Can Help You Achieve Your Goals
Your resource list needs to include personal and business resources. This includes currently available resources as well as resources you hope to use one day such as life coaches. Anytime you make a new goal, you may need to add new items to your resource list because you want it to always grow and change as time moves on. Sometimes you’ll move things off the list, and sometimes you’ll add things to the list.
Every Goal You Make Needs Resources
When you make a new goal there are always things in your way to keep you from achieving the goal. That’s where your resource list comes in. Whenever you’re feeling blocked from achieving anything you want to do, simply take a look at the list to figure out what you have available to help you already.
Separate the Types of Resources
You want to be sure to categorize the list correctly. For example, some of your resources will be internal and some external. You’ll have resources that will help with your mindset, and resources that will help with actually taking action. Some resources will be time centered and others will simply give you support such as a Mastermind group. Give them whatever categories that work for you.
Make a Private Web Page
One way to keep track of everything is to create a private webpage for your use only. If you use WordPress, it’s very easy to make a new page and simply put the links in the categories you want so that you can find the resources anytime you want. You can take this one step further by putting your own affiliate links in the page so that you can offer the list to your friends or fans when they ask you what you use for something.
Create a Word Document
Start a new file folder in “My Documents” on your computer, or in Google Drive or Dropbox so that it’s available to you in the cloud at any time you need it, and simply add the links to the document each time you find something you can use to help you in your business. That way it’s available to you anytime you need help.
Make a Notebook
Some people still like things done “old school” which requires a three ring binder. You’ll simply print out your Word pages, and if they are links to websites, include the actual URL so that you can find it. You can even make a QR code so that you can easily link to the resource using your smartphone.
Whatever you choose to go on your resource list, nothing is wrong. The list will keep growing and becoming more inclusive as time goes on. You’ll sometimes remove things, and sometimes you’ll add things. But, the important thing is that each time you have a new goal, look at your resource list first to see what you have already to help make your goals come true.
You have to keep track of a lot of things for a business. Money – what comes in and goes out – as well as potentially client information, employee information, contractor information and more. It can get overwhelming rather quickly if you don’t have a good system to keep track of it all.