The benefits of geolocation marketing are clear:
Tools to Use for Geolocation Marketing for Your Business
There are three kinds of geolocation marketing that you can use depending upon your needs. They are:
The type of geolocation marketing you choose depends on what you hope to accomplish with it. If your business is highly dependent upon foot traffic, you may decide that geofencing is the most cost-effective and useful form of geolocation marketing.
Tips for Using Geolocation Marketing
Now, let’s talk about some specific tips to help you make the most of geolocation marketing and grow your business. There are lots of ways you can use this technology. Here are some suggestions.
The key with geolocation marketing is to determine which method will deliver the returns you want. That means defining your marketing goals and choosing the tech that’ll allow you to achieve them, whether it’s a beacon or a geofence.
So, what is a chatbot and how can your business benefit from one? Sit tight! We’re about to unpack everything you need to know.
What is a chatbot?
A chatbot is an automated messaging system or computer program that interacts with your customers on your behalf. Chatbots are integrated into the back end of your website and pop up as a chatbox on the front when a visitor reaches your website.
Welcome to the future!
In 2001, A.I. might have spurred images of a young Haley Joel Osment. Jump forward 18 years and A.I. (artificial intelligence) is at the heart of modern-day advertising and marketing. In marketing, the role of artificial intelligence is to anticipate the customers’ needs and provide the information or resources they need to make a purchase decision.
If you’re trying to get your head around how artificial intelligence is used in marketing today and how you can leverage it in your business, start with understanding and using your own chatbot.
How does it know what to say? Chat
Your chatbot is prepopulated with a series of questions, answers and resources to help your customers through their purchase journey. Think of it like a smarter, more engaging FAQ channel. The prepopulated list of questions and answers is meticulously mapped out and tells your chatbot how to behave or respond when certain actions are taken, or questions are asked.
More advanced chatbots and virtual assistants can be customized to do a lot more than handle customer queries. They can be integrated with booking systems and other communication platforms enabling people to make reservations and purchases.
Chatbots for the hospitality industry (hotels and restaurants)
20 years ago, you might have found Trudy or Kenneth at a desk answering the phone and taking reservations in a dusty old reservation book. In 2019, you’ll find Trudy and Kenneth enjoying the finer things in life while their chatbot takes care of bookings and reservations for them.
Benefits of chatbots for hotels and restaurants
Here’s what you can expect from effectively implementing a chatbot on your hotel or restaurant’s website:
Best chatbots for the hospitality industry
Our recommendations for chatbots in this industry are Trilyo, HiJiffy and LivePerson.
Chatbots for the retail industry
Simplicity makes sales. If retail brands make it easy for their customers to buy from them, they will! Chatbots help retailers make more sales by providing customer support and customized suggestions to shoppers, increasing the chance of a sale.
Benefits of chatbots for the retail industry
In retail, some of the benefits of implementing a chatbot include:
Best chatbots for the retail industry
IBM Watson Assistant, Bold 360 and LivePerson.
Top 3 best chatbots in 2019 and 2020?
There are hundreds of chatbots available to you. Some paid, some free. Some basic, some customizable. Here are our top picks for chatbots in 2019 and 2020.
The thing we love most about LivePerson is that it is suitable for all industries. Text messaging, Google Rich Business Messaging, Apple Business Chat, Line, Facebook Messenger, WhatsApp, and Google AdLingo can all be integrated into the chatbot.
Designed for the needs of enterprise brands Inbenta has a simplistic interface and can handle simple demands with a high level of intelligence. The best feature Inbenta has to offer is the ability to detect when the conversation needs a human to step in.
IBM Watson Assistant
Suitable for big brands and businesses, Watson Assistant has been designed by IBM, the leader in A.I. solutions. This chatbot is a lot more advanced and recommended for larger businesses who require more extensive support and chatbot capabilities.
Regardless of your personal views on talking to a robot, customers set the demands and don’t really have a preference when it comes to dealing with a robot or a human, as long as they get what they need*. Your business could very well be a chatbot away from better customer support, happier customers and more sales. So, what have you got to lose?
If you want to make a big impact on social media, one of the key factors is to have strong branding and an excellent logo.
One of the big roles of social media is to help you promote your brand and increase visibility. At the same time though, a great logo will also help to make your brand appear more professional and it will ensure that there is consistency between all of your different channels.
This especially true if your in direct sales and need to stand out about all the other reps, coaches, consultants, etc.
If the same professional looking logo is used everywhere from your Twitter account to your Facebook account, then these will become linked in the minds of your visitors and that will send a clear message. But in order for this message to be a positive one, that logo needs to look the part.
So how do you go about designing a great logo for your social media campaign?
It starts by ensuring that your logo is high quality and that it looks professional. To accomplish that, you either need to have the right tools and know-how yourself, or you need to hire someone who does.
One thing that is crucial here is that your logo be made with a vector file. These are files that are easy to edit and that don’t lose any quality when they are resized. It’s what will ensure your logo always looks maximum quality.
Of course the design is also very important and in an ideal scenario, you will ensure that both the image itself and the name of your company together tell a story of what your brand is about.
So for example, if you are a fitness brand then you need to make sure that’s immediately apparent.
The aim is to create a logo that when viewed with any one of your posts, makes the right kind of person instantly want to click subscribe because they feel that it’s exactly the kind of thing that they’re going to enjoy.
If you can manage that, then you should expect to see a huge increase in traffic and better engagement from the fans that you already have!
The issue that keeps coming up is that many of the local businesses that have Facebook pages aren’t making the most of them. They might look okay on the surface but, in short, they’re not getting the job done.
Fortunately, there are some easy fixes you can make to turn your Facebook page into a powerhouse. Here’s what you need to know.
Choose a Recognizable Profile Picture
Your profile pic is the first thing most people will see when they visit your page or see your content. That means it’s got to be clear and easy to recognize.
The most obvious option is to use either your company logo or your picture for your profile. The former makes sense if you have a business with a recognizable logo or one where people don’t automatically associate you with your business.
Use a photograph if you’re a freelancer or the kind of business owner who’s front and center of every transaction.
Either way, make sure your profile pic is the right size. You can find the details in Facebook’s guide, here.
Add a Compelling Cover Photo
Your cover photo takes up more space on your Facebook Business Page than anything else. For that reason, it’s got to be compelling and professional.
A lot of local businesses use an image of their storefront or the interior of their business as a cover photo. Others use a group photo of their staff – something that makes sense for a service-oriented business.
Make sure to use the proper dimensions for your photographs. Facebook changes the dimensions frequently – you can double check here.
Minimize Admin Access to Your Page
You’re busy and it might be tempting to give an employee access to your Facebook page, so they can post content while you handle other aspects of your business. There’s nothing wrong with that – until there is.
If you decide to delegate social media responsibilities to employees, make sure that you:
Add a Call to Action Button
You know that your social media posts and emails all need a call to action at the end that tells people what to do next. The same is true of your Facebook Business Page.
In recent years, Facebook has added Call to Action Buttons for Business Pages. The button appears on the right side of your Facebook Business Page just underneath your cover photo. Some of the options available include:
Don’t Neglect Your “About” Section
The “About” section of your Facebook Business Page is vital to your page’s success. People will click “About” to learn more about your business. If you don’t provide them with the information they need, they may decide not to follow you.
You should make sure to at least include your full business name, address, telephone number, hours, and the URL of your website. You should also consider optimizing the section that’s most likely to sell people on your business. For example, you might:
Check Your Metrics
One of the most common Facebook marketing mistakes is failing to use the free tools that you get when you sign up for a Facebook Business Page. You might not know it, but Facebook Insights provides a ton of useful information about the people who follow your page and what they want to see.
The best way to use Facebook Insights is to track your engagement. I recommend focusing on:
Using that information, you can then create a content strategy that will allow you to get the maximum organic reach for your content.
Promote Your Content
Increasingly, Facebook has tweaked its algorithm to prioritize personal content and minimize the reach of businesses. They say it’s because it’s what users want, but it’s also a way for them to maximize their ad revenue.
Either way, the only way to be sure that your content is seen by your followers is to promote it. I don’t recommend doing that with everything you post. But, if you’re sharing something important – like an event or a new product launch – it makes sense to drop a bit of money and promote your content.
Facebook marketing is like anything else – you get out of it what you put into it. Your Facebook Business Page is where it all starts. Use the tips here to get the most from your page and turn your Facebook marketing into the powerhouse it should be.
So, instead of wasting your time with a bunch of ideas that may not work, let’s focus on the ones that do. Here are some of the most reliable ways to get the social media engagement your business deserves.
The thing about static social media posts is that they’re, well… static. People may engage with them or they may not – but there’s no real incentive to jump in and get involved.
The same cannot be said of live video. Live video is of the moment – and it requires audience participation.
Instead of filming a video, editing it, and then sharing it, try using live video instead. Live video is ideal for:
If you’re posting content that doesn’t specifically ask for your followers’ opinions and responses, then you’re missing an opportunity to engage with them in a meaningful way. The best questions to ask are often open-ended questions because longer, more detailed responses are more likely to positively impact your visibility on social media.
Here are a few suggestions of the kinds of questions you can ask:
Go for Laughs
Whatever kind of business you own, there’s some humor to be found in promoting it. And social media is the perfect place to share frustrations and odd events. Let’s face it, people love to laugh!
The things you post can be lists, images, or even questions. The key is to find the humor and make it irresistible for your audience to chime in. Here are some ideas:
Stop Them in Their Tracks
One of the trickiest things in social media marketing is finding ways to make your content stand out. After all, you’re competing with your followers’ friends and family (whose posts are prioritized on Facebook and other sites) and with our ever-dwindling attention spans.
An option that works is to find eye-catching, surprising, and irresistible images to include in your social media posts. The kind of thing that will grab your audience’s attention and hold it – making it impossible for them to resist clicking, reading, and watching.
Some ideas include:
Take a Poll
A well-designed social media poll can get the people in your target audience to engage with you in a whole new way. Polls on Facebook and Twitter – and other sites – are easy to design and post. They take very little effort and no money.
You can use a social media poll to:
Add a Messenger Chatbot to Make Connections
Chatbots are here to stay and you can use a Messenger chatbot to make new connections and increase your engagement.
One option is to run a promotion (with a lead magnet, for example) on Facebook and let people know that if they comment, they’ll get a freebie via Messenger. It’s a good way to open a dialogue without spending a ton of money.
If you’re looking to attract new leads or build a list, this is a good option to try.
Put Your Emoji Game to Work
There’s plenty of evidence that adding emojis to your social media posts can increase your engagement on social media. That being the case, why not experiment with including them and see what it does for your engagement?
Here are some pointers for adding emojis to boost engagement:
Increasing your social engagement may be a bit of a crap shoot, but it’s possible to do it without spending a ton of money promoting posts and running ads. The ideas here are proven to help companies get the attention they deserve on social media.
Here are 9 marketing tools that you aren’t using yet, but should be.
Meltwater is a tool that lets you accomplish several marketing goals at once. With it, you can:
#2: Google Alerts
Google Alerts is a tool that Google created to help businesses keep track of the latest information that’s relevant to your brand. You can log in to Google Alerts using your Google ID or Gmail address. Then, you can set up alerts as you choose.
Here are some of the things you can do with Google Alerts:
Canva is one of my favorite content creation tools. They offer an impressive collection of things to help you create memorable social media posts, including:
#4: Facebook Insights
Facebook Insights is a tool that Facebook provides to its business customers. It offers marketers an impressive collection of analytics and statistics that can help you fine-tune your Facebook ads. Some of the information you’ll get includes:
#5: Your Social Plan
Your Social Plan is a social media scheduling tool that allows you to schedule your posts easily across multiple platforms. They also provide new monthly content, including:
There’s not a free trial but it’s one of the most affordable options on the market. You can get more information here.
As its name suggests, AdEspresso is like a shot of caffeine for your advertising strategy. They have a huge gallery of advertising examples you can browse online. (As of this writing, the gallery was being updated, but they also offer free eBooks with sample ads. You can find them here.)
They have tools to help you create, manage, and analyze your ads. They also have a great blog and other educational material to help you perfect your ads and grow your business. You can get a 14-day free trial. After that, they have multiple tiers available, which you can learn about here.
Promo is a video creation tool that even people with no video production experience can use to create professional-looking videos to post on their websites or social media. Users get access to:
SpyFu is an espionage tool for marketing. Using it, you can track your competitors marketing activity, including:
#9: Hemingway App
Hemingway App is an editing tool that can help you improve the quality of your written social media posts and ads. When you plug text into the app, it will highlight it to show ways of improving it. For example, it targets:
Your tools are waiting…
The tools I’ve mentioned here are my very favorite marketing assistants. You may not use all of them, but I encourage you to check them out and add a few to your toolbox.
The reason? There are some popular misconceptions about social media marketing and some secrets that you simply won’t know about unless someone tells you.
Here they are.
#1: The Size of Your Following May Not Matter
One of the biggest misconceptions about social media marketing is that Page Likes equal success. That’s often not the case.
You can create an entertaining account that attracts new followers and not see any change in your bottom line. If that happens, you’re basically whistling in the wind. The time and energy you spend on managing your social media pages isn’t getting you anything in return.
A better bet is to focus on attracting highly qualified and motivated followers who are likely to turn into customers and share your content with their friends.
#2: There’s No Such Thing as Overnight Success
To quote the cliché, social media marketing isn’t a sprint. It’s a marathon. It takes a lot of time, commitment, and dedication to attract a following and see results from your social media marketing efforts.
In many ways, this misconception relates to the first one. A big following doesn’t equal success. You may spend a lot of money boosting your page and attract a lot of followers. However, if those followers don’t buy from you, the money will have been wasted.
In other words, social media marketing requires an ongoing commitment to excellence. You’ll need to work hard to create valuable and entertaining content – and be willing to tweak your methods to get the results you want.
#3: You Won’t Succeed Without Analysis
Analyzing the results of your social media marketing is a must if you want to grow your business. It’s not enough simply to eyeball your Likes and other obvious metrics. You’re going to need to dig deep to refine your strategy.
Fortunately, most platforms offer basic analytics that you can use to get started. If you pay for a social media management tool, you probably have access to additional reporting and analysis. Either way, it’s essential to use the data you have to test, refine, and re-test your content and strategy.
Even if you’ve done well on Facebook or Instagram, you’ll need to commit to doing the sometimes-tedious legwork that will help you hit on the right strategy to grow your business.
#4: Engagement Is Just as Important as Content
You might create fantastic content on a regular basis, but if you aren’t also setting aside time to engage with your followers, you might as well not bother.
A lot of companies make the mistake of forgetting the “social” in social media. It’s your job to monitor your content, reply to comments, answer questions, and generally make your followers feel that they are important to you.
Engagement can be time-consuming, and it’s one of the reasons that a lot of small businesses don’t do well on social media. You may need to hire someone to monitor your mentions, comments, DMs, and questions to ensure that nothing is falling through the cracks.
#5: Success is Difficult to Predict
The Holy Grail of social media marketing is the viral post. Whether it’s a video, a meme, a photograph, or a blog post, every social media marketer dreams of creating The One – the special post that reaches millions of followers and sends their business into orbit.
We’d love to be able to give you a formula to help you create that perfect post. Sadly, there isn’t one. The best you can do is create the most entertaining, valuable, relevant content you can – and hope that your followers will share it and that it will catch on.
Of course, there are some things that can help your chances of going viral. Humorous content does well, and so does content that’s useful to different groups of people. Instead of focusing on virality, spend your time getting creative – and the rest will, hopefully, follow.
#6: You’ll Need a Creative Team to Help You
Your social media goals may be simple or grand, but either way, it’s important to understand that you may not be able to do everything you need to do without help.
Creativity is a plus when it comes to social media marketing. If all you do is share content from other people or Tweet out information about your products, you’re not going to attract the passionate following you want.
The key is to give your social media manager the creative support they need. That may mean hiring a creative team to work with them. Or, it may be as simple as giving them a creative budget that they can use to hire freelance writers, photographers, and artists to give your social media marketing a boost.
#7: Everything Can Change at a Moment’s Notice
One of the trickiest aspects of social media marketing is that change is normal. Platforms like Facebook and Instagram are constantly tweaking their algorithms – and you’ll need to stay on top of the changes they make if you want to do well.
For example, Facebook recently changed its algorithm to prioritize posts from personal connections over those from businesses. As a result, business owners have had to rethink their strategies, work harder to get organic engagement, and increase their Facebook marketing budgets to make sure that their posts reach their followers.
Tracking your performance and engagement can help you in this regard. However, it’s essential to be aware of changes and to adapt your strategy accordingly so you’re not spinning your wheels.
Social media marketing isn’t as easy as it seems…
That much is clear. But, keeping the seven items we’ve outlined here in mind can help you make the most of the time, creative energy, and money you spend to promote your business on social media.
As a home business owner you may not even realize that you still need to network to ensure that your business grows. You may also feel overwhelmed with the idea of networking when you have a home business. But you need not worry - networking doesn’t have to be painful, and even an introvert can do it successfully. Just follow these tips.
Many people are familiar with the holiday push and the in-season push, but the truth is those are actually times where you can put in a little less effort to make good sales. It’s during off-season times where you must focus your marketing efforts to increase sales and capture the limited market.
Most shoppers are picky these days. People are turned off by the hard sale, and by many of the tactics used by professional sellers. But, the fact is that some of the tactics work. If they did not work, people wouldn’t do them. Here are a few tried-and-true practices you can use to turn shoppers into buyers.