In fact, not knowing them can negatively affect your business’s profitability over time.
#1: The Size and Demographics of Your Audience
Your audience, whether they’re subscribed to your email list or following you on social media, is the pool from which you’ll attract most of your new customers. It’s also representative of the people who’re most likely to buy from you even if they’re not in your audience now.
There’s no denying those things are important. You should always know three things about your audience:
The final thing you’ll need to do is to analyze your audience. On Facebook, for example, you can view age, gender, and geographical breakdowns of your audience. You can also see what interests they have in common. Having this data at your fingertips can help you build lookalike audiences and do a good job of creating content that your audience will enjoy.
#2: Your Online Review Status
Online reviews are important to every business. Research shows that 86% of all consumers read online reviews, and that 89% read company responses to reviews. Those aren’t numbers you should ignore.
To get a handle on your online reviews, you’ll need to:
#3: Your Google Ranking
The third marketing metric you need to know – and it’s a hugely important one – is your website’s Google ranking. You’ll need to conduct regular Google searches for your most important keywords and keep track of how you’re doing.
Your ranking for one page may be high while another page is down on the second (or third, or tenth) page of Google results. If that’s the case, you’ll need to improve your SEO and increase your visibility to improve your ranking.
Why does this matter? Well, research shows that the first result on Google’s SERP for any keyword grabs about 30% of clicks. The second and third positions can get as much as 10%, but after that the fall-off is precipitous. You’ll be lucky to grab 2% of the traffic.
The good news is that focusing on local SEO and voice search can help you improve your ranking – but you must know where you are now before you can attack the problem and rise in the ranks.
#4: Ad Performance
Whether you’re running just a few ads or juggling dozens of marketing campaigns, it’s necessary to track the performance of each ad. It’s the only way to know whether your marketing mix is right – and whether your money is going down the drain.
Let’s use Facebook as an example. Facebook provides tons of insights for businesses. You can see how many people your ads are reaching, get an overview of their demographics, and even track the days (and times of day) when your posts get the most engagement.
If you prefer an all-in-one solution that will allow you to track your performance on all social media accounts, you can use UTM tags to track them with Google Analytics. Or, if you prefer, you can use a social media tracking tool.
#5: ROI by Campaign
The final metric you should track is your Return on Investment, or ROI, for each marketing campaign. In case you don’t know, ROI is calculated as a percentage using a simple formula. Here’s how it works:
Email marketing has a high ROI (4400%, to be exact). Let’s say that your revenue from this campaign was $9,000. That would mean the calculation would be:
$9,000 revenue - $200 cost = $8,800 profit, and $8,800 profit/$200 cost = 4400% ROI
ROI calculations will help you identify the marketing campaigns that are earning you the most revenue. You can use that information to:
It’s no wonder you’re having a difficult time connecting with your audience. You’re competing with millions of other advertisers! It’s a crowded space.
That said, Facebook ads can still be useful – with a twist. Instead of sticking to the same traditional ads you’ve been using, it might be time to check out Facebook’s newest ad option – Facebook Messenger Ads.
What Are Facebook Messenger Ads?
Facebook Messenger ads are ads that appear either on the newsfeed or directly in people’s Messenger inboxes.
The newsfeed ads have a call to action that directs people who click it to Messenger, where they can send you a message and get more information about your business.
53% of people say they’re willing to buy from a company they can message directly on Facebook Messenger. And, customer service is increasingly moving toward instant and direct messaging. Customers expect instantaneous responses and favor brands that provide it.
Facebook Messenger Ads allow small businesses to connect directly with potential leads. They eliminate the need for a hard selling ad and instead, open a dialogue. They provide an opportunity for you to personalize your marketing in a way that encourages people instead of putting them off.
Three Types of Facebook Messenger Ads
There are three types of Facebook Messenger Ads available for small businesses to use. They are:
Sponsored messages allow you to deliver special offers and communications directly to the user’s Messenger inbox. A key feature of sponsored messages is that you may send them only to people who have messaged you previously. They’re a form of remarketing with a personal touch.
Finally, home screen ads are ads that appear in Messenger. The difference between these ads and sponsored messages is that their intent is not to start a conversation. It’s to drive sales by encouraging users to click on the ad.
How Can Facebook Messenger Ads Benefit Your Business?
Facebook Messenger ads are a great option for small, local businesses. They allow you to personalize ads and connect directly with the people who are most likely to buy from you.
Want some examples? Here are a few ways that you can use Messenger ads to boost your profits:
How to Get Started with Facebook Messenger Ads
If you’re itching to get started with Facebook Messenger ads, here are 7 easy steps to help you get going.
Getting a great ROI on Facebook advertising can be tough. There’s a ton of competition and as a small business owner, your marketing budget is limited. Facebook Messenger ads can help you leapfrog over the competition and connect directly with the most valuable people on social media – your customers.
The statistics around voice-enabled gadgets like Siri, Alexa, and Cortana, are even higher. Only 18% of US households owned one as of 2018. By 2022, it’ll be 55%.
What’s that tell us? Voice search is here to stay. It’s growing – and businesses who don’t embrace it now are going to be left scrambling in the very near future.
Your challenge, should you choose to accept it, is to embrace voice search and recognize that optimization is not optional. Here’s what you need to know.
Voice Search vs. Traditional Search
There are two key differences between voice search and traditional text-based searches. Understanding them is a must if you want to capitalize on voice search and grab your share of traffic and sales.
The biggest difference is one that illustrates why the growing trend of voice searches isn’t something to take lightly.
With traditional search, you can grab a share of the organic traffic from the SERP even if you’re not ranked number one. Why? Because searchers don’t always click on the first link. They’ll scroll, skim titles and meta descriptions, and choose the link that best suits their needs. Even if you’re tenth – or on the second page of search results – you can still get a few clicks out of the deal.
Voice search is a different thing entirely. When someone searches a keyword or asks Siri a question, they’re not getting a list of results. The virtual assistant reads one – and only one -- result. In other words, in the world of voice search, if you snooze, you lose!
The second key difference between voice and text search is the keywords that dominate. Google’s been prioritizing long-tail keywords for all searches, but in voice search there’s no other option.
Pointers for Optimizing Your Site for Voice Search
As you probably expected, Google keeps its voice search algorithm secret. However, there are some ways to improve your chances of ending up in the featured spot – the coveted position where your site is the one being offered as the solution to a search request.
#1: Answer a Question
A lot of voice searches are worded as questions. Answering the most commonly-asked questions can help you move up the SERP to the featured position.
Not sure what questions to answer? You can try using Answer the Public, a site that generates questions based on the keywords you enter. Here’s a sampling of the suggested questions for Facebook advertising:
#2: Optimize for Long-Tail Keywords
A lot of businesses are accustomed to optimizing for short keywords. Those days are over. Long-tail keywords are the name of the game. They’re more conversational and contextual than old school keywords. They’re also the keywords most likely to be used in voice searches.
Ever since Google released its Hummingbird update in 2013, the emphasis has been on long-tail keywords. To maximize your traffic from voice search, you’ll need to identify the most likely search terms and highlight them in your content.
One of the easiest ways to identify long-tail keywords is to scroll down to the bottom of the Google SERP after doing a search and check out the “People Also Ask” box, which lists questions that are commonly asked along with what you searched. It’s a great way to identify variations and pinpoint the terms people are using to search.
#3: Optimize for Local Searches
You might be tired of hearing about local search, but the truth is that it’s more important than ever. 76% of all voice search users use it for local searches at least once a week, and 53% make local searches daily.
If you haven’t standardized your NAP listings, optimized your site for local keywords, claimed your review listings, and optimized your Google My Business listing, you’re probably not going to perform well in voice search.
Make sure that all business data is accurate, including your hours of operation, address, and any other information that might be relevant to searchers.
#4: Use the Right Words
It might shock you to know that approximately 20% of all voice searches are triggered by the same 25 words. These include words like:
#5: Speed Up Your Site
Voice searchers expect to get search results nearly instantaneously. In fact, one study found that a site that took just 5 seconds to load was 90% more likely to get a bounce than a site that took only one second to load.
Complicating matters is the fact that mobile searches have a bounce rate that’s nearly 10% higher than desktop searches.
Maximizing your site’s speed increases the chances that you’ll move to the top in voice search. A slow-loading site is not going to be Google’s first choice. Remember, their goal is always to deliver the most relevant site to the searcher as quickly as possible.
Voice search is coming for all of us – and you can’t afford to ignore it. SEO is never an exact science, but the tips here can help make your content what Google voice searchers want – and increase the chances that you’ll land the coveted top spot.
What mobile marketing elements are the most important for local businesses? Fortunately, if you’re new to mobile marketing, there’re only three big musts – and if you focus on them, you’ll be able to capitalize on the huge growth in mobile searches.
#1: X Marks the Spot
In the world of marketing and SEO, it’s common for experts to go out of their way to mention that not all searches happen on Google. But guess what? Virtually all mobile searches DO happen on Google – and that’s not an exaggeration. As of 2018, almost 95% of searches on mobile devices were Google searches.
The challenge is clear. Your business must be findable on Google if you’re to have any hope of ranking for local searches and grabbing your share of traffic. And yet, Google Maps rankings incorporate both organic and paid traffic.
The good news for you is that many local businesses aren’t optimized for mobile and local searches. That means you’re in an ideal position to improve your ranking and take your competitors out – if you follow these four steps:
#2: Stop Procrastinating and Optimize Your Website for Mobile
It wasn’t that long ago that optimizing for mobile was optional – but that’s no longer the case. According to Statista, 52.5% of all worldwide traffic to websites came from mobile devices in 2018. That number’s only going to grow in 2019 and beyond.
That’s not the only number that matters, either. Mobile users are notoriously impatient when it comes to loading times. According to a Google poll, slow-loading sites were the top complaint of mobile users. And, according to an Akamai case study, the optimal page loading time for conversions was 2.4 seconds. When you take into consideration that the average site took a whopping 22 seconds to load on mobile as of 2018, you can see why there’s room for improvement.
The bottom line? Visitors shouldn’t need to squint or scroll horizontally to navigate your website. It should be easy for them to find what they need – and even more importantly, take the action you want them to take!
Fortunately, the solution is easy. It’s not difficult to build a mobile-optimized website. Your mobile website should include all relevant information from your regular site, including vital information about your products or services. It should also have clear actions for visitors to your site to take, such as:
#3: Embrace the Potential of Mobile Marketing
You know where your customers are. If you’ve done any audience research at all, you know where they live, what they like, and what they need from you. And, if you’ve got a local business, you know that most of your customers live within a small radius of your business address. It stands to reason – 90% of consumers buy what they need within a short distance of their home or workplace.
A lot of local businesses have been slow to adopt mobile marketing, but it’s one of the best ways to target your audience. You have a few options to consider:
Once you’ve run a few campaigns, it’s a good idea to do some split testing and gradually improve your mobile ads’ conversion rates. Mobile marketing can take a bit of trial and error. It’s worth the time and effort to fine-tune your mobile marketing campaigns.
The bottom line is that mobile marketing is a must for local businesses. It provides you with an opportunity to connect directly with your target audience – and give them a reason to patronize your business instead of your competitors.
But it was never intended specifically for local service based business.
That’s not the case with Google Local Service Ads. It’s designed especially for local businesses. Let’s talk about it – and about the Google Guarantee Badge.
Why is Local Search a Must?
Simply put, 75% of all local searches result in an in-store visit within 24 hours. This one statistic demonstrates the importance of local SEO. If you can attract a lead through a search, the odds are in your favor that the searcher will come to your business.
As Google focuses more on local SEO and searches, it’s natural that they’ve decided to offer searchers a way to verify local businesses. And that’s where Google Local Services comes in.
Google Local Services got its start as Google Home Services in 2015. It was originally a pilot program in the San Francisco market. It offered consumers some detailed and useful information about local businesses, including:
Once a business has passed Google’s screening, they’ll get a badge with a green checkmark next to it and the words “Google Guaranteed.” That’s a signal to potential leads that your business is trustworthy.
What Does the Google Guarantee Offer Consumers?
The Google Guarantee offers two things to consumers: peace of mind and financial protection. Here’s how it breaks down.
The first thing is that, as I mentioned before, the Google Guarantee tells potential leads that your business is licensed and insured and that your employees have passed a criminal background check. That’s essential in the home services industry.
The second thing the Google Guarantee offers is financial protection. Google will reimburse money paid for a job when the consumer is dissatisfied. There’s a lifetime cap of $2,000 and the service must be:
If one of your customers files a claim, Google will contact you to let you know. You’ll have a chance to work things out with your customer first. If that fails, Google will reach a verdict about how to handle the claim.
Where Do Google Local Services Ads Appear?
If you haven’t taken part of Google Local Service listings yet, you might be wondering “Why do I need to jump through hoops to complete Google’s screening process?
Well, there’s a couple really good reasons. Let’s discuss.
First, if you’re properly licensed and insured, the only other thing you need to do is get background checks for your employees. And frankly, if you’re sending your employees into people’s homes, that’s a good idea for every business.
Second, it’s all about the ad placement. Businesses that pass Google’s screening process get preferred placement on the SERP on both desktop and mobile devices.
On desktop, business with the Google Guarantee Badge appear in a box above both the traditional Google 3-pack and the regular organic search results. The display will list:
On mobile devices, the Google Local Services ads appear above the SERP, too. Typically, the top two results will appear along with the name, badge, rating, and a call button that mobile users can click to contact you directly.
How Does Google Local Service Ads Benefit You?
Most people who perform a Google search never get past the first page of search results. In other words, it’s incredibly important for local business to rank for search if they want to capture leads and grow their businesses.
Google Local Service Ads and the Google Guarantee Badge can help you do both. If you have good reviews, then your business will be front and center when people search your top local keywords.
Potential leads will know that your business has been guaranteed by Google. They can access reviews easily and be confident that you’re someone they can trust with whatever work they need.
Remember, in any sale process there’s a need to overcome buyer objections. One of the biggest objections when people are looking for home services is safety. They want to know that you’re reliable and that your employees can be trusted. The Google Guarantee Badge provides some peace of mind and takes the guesswork out of hiring you.
But here’s the best thing - While traditional ads operate on a pay-per-click basis, Local Service ads run on a pay-per-lead basis. That means you’re only charged for the leads you receive through your Local Service ad
And, compared to regular search ads, Local Service ads have a pretty simple setup. No keywords, research, or creative to manage.
Are There Any Downsides to Google Local Services?
I can’t say that there are any real negatives to qualifying for the Google Guarantee Badge, but FYI not every business can take part of this program. Google’s Local Service Ads cater to local service-based businesses in specific industries, such as locksmiths, plumbers, garage door professionals, electricians, and HVAC services. To find out if you can connect to your customers with Local Service Ads, first confirm your business type and location here.
So if you’ll jump through some hoops – Google’s Local Service Ads can give your business a big leg up on your competitors and drive more high quality leads to your business.
Google AdWords is dying whether you’re ready or not. This is the perfect time to embrace Google Local Services, go through the screening process, and get that coveted green checkmark next to your name – so if you own a local service based business - what are you waiting for?
And let’s face it: sometimes we have ideas for content but lack the expertise to execute them. Nobody’s good at everything, right?
The solution is – drum roll, please – NOT DOING EVERYTHING YOURSELF.
I’m talking here about content collaboration.
Maybe you’ve never collaborated on a piece of content before and the notion sounds scary. I get it.
But what if a little bit of teamwork and collaboration is just what you need to make your content sing? What if collaboration could increase your engagement, attract more leads, and bump your profits?
It can. Here’s what you need to know.
What is Content Collaboration?
So, what is content collaboration? How does it work?
Simply stated, content collaboration is what happens when more than one person – could be two, could be 10 or more – work together on a piece of content.
The benefit of collaborating on content is that it allows you to bring together people with different experiences, training, and skills to contribute what they know to the finished piece. When it’s done well, content collaboration can help you:
Where to Find Collaborators
I’m willing to bet that collaboration sounds good to you now. That makes the next question where to find potential collaborators and how to choose the best ones to help you with your content.
Let’s start with the where. There are a few options:
Content Collaboration Ideas to Try
Not all content is ideal for collaboration. Here are 10 ideas you may want to consider as you undertake your first content collaboration.
If your business is local and you haven’t focused on local SEO, then the chances are good that you’re falling behind your competitors without realizing it.
All SEO is not created equal. National SEO – which focuses non-location based keywords – is useful for big corporations. But for small businesses, local SEO is where it’s at.
What are the differences? What do you need to know to make the most of local SEO? Let’s talk about it.
The Big Picture Similarities
Local and national SEO have a lot in common.
For example, both types of SEO have the goal of improving a website’s ranking on Google’s Search Engine Results Page (SERP.) The pages with the highest ranks get the lion’s share of traffic, which means they also get more conversions and more sales.
Some general techniques apply to all SEO, regardless of the target audience. I’m talking about:
National Keywords vs. Local Keywords
The biggest difference between local and national SEO is the keywords you’ll use. National businesses can use general keywords because they’re big enough to benefit from doing so. When customers buy online or can find your business at their local mall, you don’t need to worry too much about locational keywords.
Local businesses do need to worry about locational keywords. They help local customers – the ones most likely to frequent your business – find you online.
Depending on your business, you may choose to use words that incorporate the name of your state, city, or neighborhood. Let’s look at a hypothetical business to see how this strategy might play out.
The business is a bakery located in the North End neighborhood in Boston. Here are a few local keywords that might be useful:
Choosing the right local keywords also helps you with Google. When someone in the area searches “best North end bakery,” Google will return results based on the GPS on the searcher’s phone or device.
In other words, local keywords help Google include your business in local searches, making it more likely that people in your area will learn about your business.
The Benefits of Local SEO
Local SEO offers some significant benefits to small and medium-sized companies. A small company is unlikely to be able to compete with a large national brand. They won’t have the budget or the reach to do so.
Here are some of the key benefits of local SEO as I see them:
Tips to Perfect Your Local SEO
What’s the best way to perfect your local SEO? Fortunately, it’s not that hard to do. Here’s what I suggest:
If you want to attract local customers, you need local SEO. It’s as simple as that. Your mission, should you choose to accept it, is to focus on identifying the local keywords and strategies that will have local customers flocking to your door.
But that doesn’t mean that you can afford to ignore it.
And if it’s been a while since you revamped your email marketing strategies, it’s time to wake up and smell the lead generation coffee.
The good news is it’s great coffee.
Here are five blends – okay, strategies – to help you kick your lead generation into high gear.
Some marketers want to hang on to a “one size fits all” approach when it comes to lead generation. They’ve got a lead magnet that’s been working for them – at least to a point – and they don’t want to try anything new.
But here’s the thing about that. Not every potential lead arrives at your site for the same reason. Some may have been drawn by a specific piece of content. Others might be looking for a service – or a product – to solve a problem they’ve been having.
My point? It’s far more effective to target people with an offer that’s tailored to their interests. Someone who comes to your site because of an authority blog post is highly likely to respond to a lead magnet that is related to the post.
That’s simple, but I’m always amazed at how many people don’t understand it. Dive into some audience research, tailor your lead magnets based on what you find, and watch your subscriptions soar.
#2: Use Pop-ups
I can hear you now. Your brain is screeching at me.
“WHAT? People hate pop-ups! And what about pop-up blockers? It’ll never work!”
I get it. But here’s the thing: pop-ups are effective. In fact, they can be HUGELY effective if you use them in the right way.
What I mean by that is that a generic pop-up that interrupts someone while they’re reading the first paragraph of your killer blog post is only going to be irritating – and probably ignored.
A pop-up that appears as the reader approaches the end of your blog post is a different story. So is a pop-up that’s triggered when the user hits the back button or tries to close the window.
Why? Because these are triggered by behaviors.
Research shows that using an exit pop-up can boost conversions by as much as 1375%! That’s a crazy number – and if you know anything about conversions, you know that it’s beyond impressive.
The moral here is that you shouldn’t rule out pop-ups. The right kind – at the right time – can reduce your bounce rate and help you get more subscriptions than ever before.
#3: Maximize the Value of Your Lead Magnet(s)
We’ve already talked about lead magnets, but there’s another angle I want to mention. The best lead magnets are those that:
The main point here is that a user should see your lead magnet and experience immediate FOMO (that fear of missing out). You want them to NEED it – so much so that they’ll fork over their email address to get it.
#4: Choose the Right Lead Capture
There’s more than one way to skin a cat. And there’s more than one way to capture a lead.
Sure, you could go with the old tried and true web form. But think about your audience. Is that the BEST way?
If your regular methods aren’t garnering the options they once were, here are a few alternatives to consider:
#5: Eliminate Friction
Subscribing to your list should be easy. REALLY easy.
You probably know that there’s research that shows that every additional field added to an opt-in form decreases the conversion rate. For example, dropping the number of fields from five to four can increase your conversion rate by 50%.
You should ask yourself:
Email marketing is an ideal way to nurture leads and convince them to take the next step and buy your product or service. The five tips I’ve mentioned here can help you pull your lead generation out of stagnation – and into a brand new world of profits.
Here are 9 marketing tools that you aren’t using yet, but should be.
Meltwater is a tool that lets you accomplish several marketing goals at once. With it, you can:
#2: Google Alerts
Google Alerts is a tool that Google created to help businesses keep track of the latest information that’s relevant to your brand. You can log in to Google Alerts using your Google ID or Gmail address. Then, you can set up alerts as you choose.
Here are some of the things you can do with Google Alerts:
Canva is one of my favorite content creation tools. They offer an impressive collection of things to help you create memorable social media posts, including:
#4: Facebook Insights
Facebook Insights is a tool that Facebook provides to its business customers. It offers marketers an impressive collection of analytics and statistics that can help you fine-tune your Facebook ads. Some of the information you’ll get includes:
#5: Your Social Plan
Your Social Plan is a social media scheduling tool that allows you to schedule your posts easily across multiple platforms. They also provide new monthly content, including:
There’s not a free trial but it’s one of the most affordable options on the market. You can get more information here.
As its name suggests, AdEspresso is like a shot of caffeine for your advertising strategy. They have a huge gallery of advertising examples you can browse online. (As of this writing, the gallery was being updated, but they also offer free eBooks with sample ads. You can find them here.)
They have tools to help you create, manage, and analyze your ads. They also have a great blog and other educational material to help you perfect your ads and grow your business. You can get a 14-day free trial. After that, they have multiple tiers available, which you can learn about here.
Promo is a video creation tool that even people with no video production experience can use to create professional-looking videos to post on their websites or social media. Users get access to:
SpyFu is an espionage tool for marketing. Using it, you can track your competitors marketing activity, including:
#9: Hemingway App
Hemingway App is an editing tool that can help you improve the quality of your written social media posts and ads. When you plug text into the app, it will highlight it to show ways of improving it. For example, it targets:
Your tools are waiting…
The tools I’ve mentioned here are my very favorite marketing assistants. You may not use all of them, but I encourage you to check them out and add a few to your toolbox.
Guess what that means?
The free wi-fi you offer your customers is also – drum roll, please – a terrific marketing opportunity. Handle it right, and you can use that connection to build your list, gather information about your customers, and even improve your customer service. Here’s how.
What is Wi-Fi Marketing?
Wi-fi marketing is simply marketing that’s targeted to a customer’s mobile device. When you make your wi-fi available to customers, you can begin collecting information about them even before they get access.
Once you have their information and they’re online with you, you can target them with ads, including both general ads and offers tailored specifically to their behavior when they’re in your store.
As you might expect, wi-fi marketing is best suited to businesses with a physical location. If you own a restaurant, bar, club, or retail store – or any other business where customers come to see you regularly – you can benefit from using wi-fi marketing.
Using Wi-Fi Marketing to Build Your List
Do you have an email list? Granting customers access to your wi-fi is a great way to build your list.
You could open up your wi-fi without gathering information about your customers, but why would you? Most people will be willing to give up their email address to get some free wi-fi. You can tether your wi-fi login to a simple opt-in box that asks for the customers email address and first name.
Once you’ve got their email addresses, you can use them to send promotions and relevant content that will help turn them from one-time visitors into loyal customers.
Another option, if you’re using SMS marketing (or want to) is to ask customers for their mobile number instead of (or in addition to) their email address. A word of caution, though – I’ve told you before that adding one extra field to a form can decrease your conversion rate. My advice is to pick either an email address or a mobile number and go from there.
Wi-Fi Marketing Ideas to Try
Building your list is only the start of what you can do with wi-fi marketing. Here are some other ideas that you may want to consider.
Collect Customer Analytics
Having access to your customers’ mobile devices means that you can collect a huge amount of data about them without any fuss. Wi-fi marketing allows you to collect:
Social Wi-Fi Marketing
Another option is to allow customers to log in to your wi-fi using their social accounts. You’ve seen this on lots of sites, I bet. Many customers will choose the convenience of logging in with an existing account over creating a new one.
You might wonder about this one. After all, it doesn’t allow you to collect email addresses or mobile numbers. Is it really worthwhile?
I’d say it depends. If your social media game is strong – and it should be! – then you can use your wi-fi login as a way of encouraging people to follow your social media accounts.
When people follow you on Facebook and Twitter, you get access to both demographic information and their personal interests. That data can help you do a better job of targeting them with marketing and offers.
Wi-fi marketing offers you the ability to provide relevant and useful information about your business and products directly to your customers.
A lot of products have a learning curve. Whether you’re introducing a new product or offering up ideas of ways to use an existing one, your wi-fi marketing can help you prime your customers to buy from you.
It’s also a way of engaging with your customers on an ongoing basis. People like to feel connected to the brands they use. You can do that in a way that doesn’t seem pushy by giving people access to your wi-fi connection.
Think of it as wireless lead nurturing. Every person who walks into your business could turn into a long-term customer. Wi-fi marketing can help you move them down that road.
Provide Customer Service
In an ideal world, every customer would be thrilled with you and they’d buy from you for the rest of their lives.
But we don’t live in an ideal world. You know that.
Wireless marketing can allow you to follow up with customers after they leave your business and gather information about their experience. For example, you could send them a survey to complete. Or, you could simply touch base with a quick email or text.
Either way, you’re letting them know that you care about them and their experience – and that you’re willing to do what’s necessary to turn them into loyal customers.
When people visit your business regularly, it’s a good idea to reward them. With wi-fi marketing, rewarding them is easy.
Because you can track who accesses your wi-fi, you’ll be aware of when a customer visits you more than once, buys something, or makes multiple purchases.
You can use that information to target them with a thank you email or text that includes a coupon for their next visit or an exclusive offer based on their buying behavior.
This kind of direct marketing is hugely effective because it makes each customer feel valued. It’s a great way to turn a one-time buyer into a loyal customer.
Wi-Fi isn’t just for you…
You can use it to connect with customers, gather valuable data about them, and give them incentives to buy from you again… and again.
All the tools you need to grow, in one place, for absolutely free! Sign me up!