The trick is knowing which platforms are most likely to bear fruit – and which are better left alone. Here are some things that can help.
Understand the Key Attributes of Each Platform
Each social media platform has unique qualities. Sometimes the benefits of one platform overlap with another and sometimes, they don’t. Here’s a rundown of each platform’s marketing value as we see it.
Facebook is still the biggest social media platform. That means that you’re likely to find a significant percentage of your target audience there. In most cases, choosing just one social media site for marketing probably means choosing Facebook.
Facebook is ideal for brand-building, establishing yourself as an authority in your industry or niche, and strengthening customer loyalty. It’s easy to share an array of content, including written, visual, and video content.
Of course, arguable Facebook’s biggest strength in terms of marketing is its advertising options. You can easily segment your target audience, run ads, view detailed analytics, and adjust as needed.
Twitter is built for instant communications. It’s the perfect place to share updates with your followers, create an immediate give-and-take, and release company news without relying on the media.
Twitter’s use of hashtags also makes it easy to track your company’s mentions and trending topics. Many companies have integrated their customer service with their Twitter accounts to provide immediate support when it’s needed.
Pinterest focuses on visual content and is a great platform for driving users back to your blog or website. They also have an option that allows retailers to sell directly on Pinterest.
The ability to create micro-targeted boards and use hashtags can make it easy to ensure that people in your target audience see the content you create.
Like Pinterest, Instagram is a visual platform where you can share photographs and videos of your products or services. It has a slightly more casual feel that the other sites we’ve mentioned so far and that can be useful for some brands because it can help them connect with customers.
Instagram is also a good place for user-generated content. For example. Starbucks uses Instagram every year for its White Cup Contest, where it asks users to decorate a plain white Starbucks cup with a unique design. The contest winner’s design is manufactured each year and available as a limited-run product in stores.
LinkedIn is the best social media platform for B2B marketers. It’s where you can share relevant blog posts, connect with other leaders in your industry, and make the kinds of connections that can help your business grow.
You can target LinkedIn users by their industry and job title, as well as by using traditional keywords. Sharing information about your business is a good way to build credibility and trust.
Identify Your Target Audience’s Preferred Platforms
Now, you’ve got to take the time to clearly define your target audience and identify the social media platforms that they are most likely to use. To do that, it’s helpful to have a demographic breakdown of each site so you can narrow your options.
Know How Much Time You’re Willing to Spend on Social Media
Let’s say that you’ve identified Facebook, Pinterest, and Instagram as the most beneficial social platforms for your business. Does that mean you should set up accounts on all three?
To be effective, a social account must be active. That means you’ve got to tend to it every day, creating or curating new content and being there to answer questions and comments as needed. Here’s a rule of thumb for posting on each platform:
Choosing the right social platforms may take a little time…
But, it’s time well spent. Your time is valuable, and it makes no sense to waste it posting on platforms that your audience is not using.
If you’re a CPA or Attorney, you probably don’t use Pinterest…
Auto repair shops probably aren’t too active on LinkedIn…
Home remodeling & roofing contractors don’t do a lot of tweeting…
You see where I’m going with this?
So we hope this article will help you make the best choice for your own business – and for your bottom line.
In case you don’t know, that’s the collection of businesses that appear at the top of Google’s SERP when someone searches a keyword. It turns out that one of the keys to landing a coveted spot in the three-pack is getting good reviews. Here’s what you need to know.
The Proof That Reviews Matter
How can we tell that reviews make a difference in SEO? Google’s algorithm is proprietary and the known ranking factors (keywords, links, and Google Rankbrain, to name a few) don’t include reviews.
Local SEO experts have been saying this for a years, but it’s actually fairly easy to see that reviews are important. Google any local business category and you will get a list of results with a three-pack at the top. When you look at the businesses that made it into the three-pack, you’ll most likely see the following:
It’s also worth noting that the Local SEO Guide found that local reviews were the second most influential factor in determining search rank in their 2017 Local SEO Ranking Factors study. The influence in this study did appear to be limited to reviews that specifically included the keyword searched, but customers are likely to use the most commonly searched terms naturally.
In addition, LSI keywords that are related to the search term may also play a role. Try Googling your top keyword and looking at what’s highlighted in the reviews in the three-pack. You may notice that reviews that use semantically-related words show up even if they don’t use the precise term you searched.
The Reasons Google Likes Reviews for SEO
There are some concrete reasons that Google thinks reviews matter. They’re directly related to the ways that Google’s algorithm has evolved. In the early days of the internet, it was possible to get a page to rank highly on any search engine by simply stuffing it with keywords.
That changed because it omitted any concern for the experience of a user who clicked through to a site. After all, if you could click on a site because it ranked for a keyword only to find that it was useless to your needs, you wouldn’t revisit it – and you might resent the search engine that directed you to it in the first place.
With that in mind, here are the top three reasons that Google likes reviews for SEO.
How to Make the Most of Your Reviews
Here are some quick tips to help you make the most of your reviews:
You know that, and now you can do something about it. Organic traffic is increasingly difficult to come by but encouraging and highlighting your reviews can help you get the biggest possible bang for your marketing bucks.
And the secret it a surprisingly simple one:
Create better content than they do.
It’s been a long time since Bill Gates famously declared, “Content is king.” That doesn’t mean that it’s not true. In fact, content is happily sitting on that throne – and it determines how highly your site is ranked by Google and whether people will visit it, subscribe to your list, and turn into paying customers.
Easier said than done? Maybe, but here are 5 methods you can try to drive more customers with content marketing.
#1: Build Social Media Profiles & Engage Your Audience Consistently
There’s no denying that social media marketing is essential for local businesses. In fact, social content accounts for a whopping 93% of all B2B content and it’s responsible for a significant amount of B2C content, as well.
The first step is building your profiles. That means creating a consistent brand image by using your logo and a dedicated brand voice so that someone who finds you on Facebook won’t have any problem recognizing you from your website or other social accounts.
The second step is engaging your audience. You should plan on creating some content that’s unique to social media. You can also share your blog posts, YouTube videos, and other content from your website.
However, you should also be curating content from other sources as long as it fits in with your brand’s message. For example, we found a craft store in Seattle that shares:
The key is to make sure that the content you share is relevant to your followers.
#2: Contact Local Content Creators/Influencers
The next thing you can do is to pair up with local content creators and influencers both for content creation and for amplifying your brand’s reach.
Imagine that you owned a restaurant and you noticed that one of your food suppliers had a large following. You might approach them about creating content together or sharing one another’s content to help both of you. People who eat at your restaurant might like to know more about the person producing your ingredients and likewise, the people who follow your supplier might like to know where they can sample their products locally.
Of course, influencers don’t need to be directly connected to your business. Instead, they might simply have a lot of audience overlap to make cultivating a relationship with them worth your while. Use your imagination and keep an open mind for the best results.
You can find local influencers using websites like .peoplemap.co and tribegroup.co
#3: Partner with Local Businesses
You might also consider partnering with local businesses to build your brand and attract new customers. Sometimes, a partnership is the ideal way to lift both partners while at the same time providing relevant content to your followers.
For example, a local office supply store might pair up with a CPA to create content about how to organize your receipts and other information necessary for filing your taxes. Or a hair salon could pair up with a local charity that makes wigs for chemotherapy patients showing the process of how donated hair becomes a wig.
Here again the key is relevance. Any joint content you create should be relevant to your followers and give them the opportunity to learn something new – or try something new.
#4: Confirm Your Business on Mapping Platforms
Helping people find you online and in person is a key aspect of content marketing – and one you may be neglecting. Here are some examples of what you can do to make your business more visible:
#5: Event Marketing (Hosting Events and Experiences)
Finally, check out local events that you might be able to attend or sponsor. While our focus is on digital marketing, sometimes there’s no substitute for the personal touch.
If your marketing is primarily B2B, you might look for:
Remember, great content will always win out…
It might feel a bit daunting to constantly need to come up with new content, but the five strategies we’ve outlined here can help to demystify the process and ensure that your content is always stands out and gets noticed.
There’s no one approach that will work for all of them. That means you’ve got to know your audience and then customize your approach to ensure that you’re reaching them.
Marketing to Generation X
Let’s start with Generation X. The people in Gen X were born between the mid-1960s and the late 1970s. They’re sometimes referred to as the Latchkey Generation and they’re sandwiched between the Baby Boomers and Millennials.
Nearly two-thirds of Gen Xers say that Facebook is their preferred social media site. Just about half of them follow brands on social media, and following a brand is a precursor to making a purchase. That means that your Gen X followers are primed to buy. You just need to give them a reason to do it.
The key is knowing why they follow you. 58% of Gen Xers follow brands because they want to get information about sales and promotions. In other words, if part of your target audience is in Generation X, you can engage them by offering them special deals, coupons, and promotions.
What does that mean in practical terms? You can target your Facebook promotions by age, so you might run an ad with a coupon and target it to people in your area between the ages of 39 and 53. You can add additional targeting options based on your audience’s interests, as well.
Generation X has a huge amount of buying power. They’re gainfully employed and doing well – but that doesn’t mean that they want to spend more than they need to. Keep that in mind when you’re marketing to them.
Marketing to Millennials
Millennials are a different breed than Gen Xers. Millennials were born between 1980 and the late 1990s/early 2000s. In other words, they’re between the ages of 18 and 38. Facebook is still their most-used social site, but they also spend a lot of time on Instagram and Snapchat.
Millennials are the first generation of digital natives, which means they’ve seen it all when it comes to online content. They’re far more likely to share viral content like memes and GIFs than Gen Xers are. Millennials want to be entertained, so the content you create should be informative and entertaining. Examples might be how-to videos, behind the scenes tours, and things of that nature.
The most important defining characteristic of Millennials when it comes to marketing is that they are inherently distrustful of content that’s created by brands and of sponsored content in general. They’re far more likely to put their trust in user-generated content (UGC) and online reviews than on anything you say about yourself.
The solution is to encourage your followers to create content on your behalf. A good example is Starbucks’ White Cup campaign on Instagram, which asked followers to decorate plain white cups and post pictures of them. They had to use Starbucks’ special tag to enter the contest, which gave Starbucks the opportunity to share that content with its followers.
Here again, it’s a good idea to create a targeted ad campaign that is directed at Millennials. By choosing the right content to promote or making an ad that will appeal to your Millennial followers, you’ll increase your chances of reaching them. It’s also a good idea to time your Millennial-targeted posts for when they’re most likely to be online: between 8 PM and midnight.
Keep in mind that Millennials now make up the majority of the work force in the United States and have a ton of buying power. You should allocate your Facebook advertising budget accordingly.
Marketing to Generation Z
Generation Z is the generation of young people born between the mid-1990s and the mid-2000s, although there’s some disagreement about the start and end years. There’s some overlap with Millennials.
When it comes to social media use, Gen Z has a lot in common with Millennials. They use Facebook but also spend a lot of time on Instagram and Snapchat. Where they differ is in the type of content they prefer to see.
The first thing you need to know about Gen Z is that their attention spans are notoriously short. Where Millennials might watch a long video, Gen Z is more likely to engage if your video content appeals to them instantly – in about 8 seconds or less.
Another key concern of Generation Z is community involvement and charity work. While this issue has been a focus of articles about marketing to Millennials, it’s even more important when marketing to Gen Z. These are young people who want to use social media to change the world – and they want to support businesses that take a real interest in helping others.
You can reach Gen Z by creating short, snappy videos with relatable actors in them. You don’t want anybody who seems phony. Filming your staff wrapping up donations for a local non-profit would be a great way to engage with them. Likewise, flash sales and things that require immediate action can help you grab their attention.
Keep in mind that Gen Z is still young – but they’re the up-an-coming generation. Right now they might be spending their parents’ money, but in a few years they’ll have their own. If you can hook them now, you’ll be in great shape when they come of age.
Targeting your ads by age might seem like a lot of work…
… but it doesn’t necessarily require you to spend more money than you already are. Understanding generational differences – and providing the kind of content that will appeal to your customers of every age – will maximize the chances that you’ll be able to convert followers into paying customers.
They’re focusing on outdated (read: keyword-centered) SEO methods, or else they’ve designed their own websites and missed out on some key opportunities to improve their Google rank.
That stops now. In this post, I’ll walk you through the must-have optimization techniques that will help your website get the lion’s share of traffic for your keywords.
Coding Tips for Optimization
You’re probably not an expert programmer, but with today’s easy-to-use site-building tools, you don’t need to be. However, that doesn’t mean that you can afford to ignore some basic coding issues on your website.
But that said, I’m willing to bet that there are a few great tools that you haven’t heard about. Using them can help you take your social media marketing campaigns to a new level.
Here they are.
#1: Your Social Plan
Facebook's algorithm changes have upped the ante for business pages. It was already a challenge to get organic reach with your posts and now it's harder than ever. Even if you post regularly, you still run the risk that your best content will disappear because it simply isn't seen by your target audience.
Your Social Plan is a social scheduling app that can rescue your social presence by giving you tons of content including posts and images every month. A full service social media dashboard with robust features. Here is what makes Your Social Plan great!
It gives you a minimum of three post ideas ever day... prescheduled and ready to post. Including over 100 images ever month! Includes automation features such as RSS feed, including blog posts, and add them to your social media library. Auto liking and commenting and more! It categorizes your content to make it easy to find and see what is working. Set up smart queues that recycle and republish posts to maximize exposure.
Your Social Plan is a paid tool that works for Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, Tumbler and more.
Good social media management means posting a combination of original and curated content. Finding curated content to share with your audience can be time-consuming. Quuu can help.
Quuu is a social media content curation tool. It will monitor the categories you choose – there are over 500 to choose from – and send you up to 6 content suggestions per day. If you opt for the Free or Amazing Plans (their words, not mine), the curated content will be posted automatically unless you delete it from the queue. Choosing the corporate plan gives you the option to approve content before it gets posted.
Maintaining a Twitter account for your business requires regular posting and staying on top of the trends and hashtags that are relevant to your location. Trendsmap is a tool that can help you do the latter.
Trendsmap helps businesses get past the national and global hashtag and find the specific local trends and hashtags that are most likely to appeal to your followers. Users can click and zoom on a map interface to see the trending topics in any area. You can then click on a trending topic to get additional information and see what people are saying about it. They have multiple plans available starting as low as $25 per month.
Visual content gets more engagement on social media than written content, and yet it can be difficult for people who aren’t designers to create the kind of visually compelling posts that will appeal to their followers.
Canva is an incredibly versatile design tool that’s free – and perfect for social media. They have thousands of templates that you can choose from. You can also use their library of images, colors, and fonts to customize your posts. If you opt for their free plan you’ll need to pay for photos, but their paid plan gives you access to the full library plus additional storage and other features.
Facebook and Instagram advertising can help you grow your business, but it can also be time-consuming to manage. AdEspresso injects a shot of caffeine into the proceedings and speeds up the process.
AdEspresso is an ad management tool created by HootSuite. It gives users a dashboard from which they can manage all of their Facebook and Instagram ads. You can ad tags to your campaigns to make it easier to find them, shortcut the ad creation process, and even split test your campaigns to maximize your conversions. They offer a free trial period and business plans starting at $49 per month.
One of the hardest things for any business to do is to convert a lead into a paying customer. It’s an expensive endeavor and one that requires an ongoing commitment and lead nurturing strategy.
PushEngage is a tool that makes it simple to send push notifications on any browser. That means you can engage with potential customers who have abandoned a shopping cart. You’ll get automatic trigger notifications based on the triggers you specify, giving you the power to engage with users at the perfect moment to make a sale. They offer a free trial and business plans starting at $29 per month.
#7: Mobile Monkey
Chatbots are the future of marketing – and the future is here. If your business isn’t using a Facebook chatbot yet, it’s time to get started.
Mobile Monkey is a tool that will help you build a chatbot for Facebook Messenger in as little as five minutes. They offer an intuitive, drag-and-drop interface that means you don’t need any technical or programming experience to create a bot. They have a huge library of chatbot widgets, including images, text, and even emoji. They have a free plan as well as more comprehensive business plans starting at $42 per month.
An artist is only as good as the tools they use…
…and the 7 social media marketing tools I’ve listed here can help you elevate your social media game, attract new followers, and increase your profits.
Getting people to engage with your social media content is a must. By giving yourself the tools you need, you can ensure that you get the engagement you need to grow your business.
The real key to effective local marketing is knowing what ideas are worth pursuing and which ones aren’t. Here are 10 killer local marketing ideas that can have a serious impact on your profits.
#1: Master the Art of Locational Marketing on Facebook
You should always be marketing your business to your local audience on Facebook. Increasingly, consumers are turning to Facebook for information about businesses. There are two types of ads that can help you:
#2: Revisit Your Yelp Categories
You know that reviews are important – and Yelp has a huge SEO advantage. One of the best ways to boost your visibility online is to make sure that you’re using the right categories on Yelp.
A lot of local businesses choose their categories without giving them much thought. Go back and look at them – and keep your most important keywords in mind. Choose categories that highlight your capabilities and keywords and you’ll get more organic traffic from Google.
#3: Build Unique Landing Pages for Every Campaign
It might seem like a lot of work to build a unique landing page for every marketing campaign you run, but you can do it quickly using a tool like Unbounce. The benefit is that you’ll be sure that every click you get on an ad will lead people to a page that’s selling exactly what you’re advertising.
Conversion is an art and a science. The easier it is for people to draw a line between your ad and your call to action, the higher the chances that they’ll convert. Make it simple and you’ll see an increase in sales as a result.
#4: Use Remarketing Ads to Get Reviews
A huge majority of consumers rely on reviews to make buying decisions. The trick is getting your existing customers to review your business.
One way to do it is to set up a simple remarketing ad for people who buy from you or fill out a form on your website. Try a headline that says, “Happy with your purchase? Leave us a review on Google+, Yelp, or Facebook!” Not every customer will respond – but some will, and every positive review you get will help increase your visibility and credibility.
#5: Create Guides for Local Activities Related to Your Brand
Local marketing is all about embracing where you are – and helping your customers to do the same thing. For that reason, it makes sense to create a local guide for an activity that is likely to appeal to your target audience.
For example, if you sell cooking equipment, you might create a guide to local farms. Or, you could create a guide to hiking trails if you sell outdoor equipment. The key is to marry your local knowledge to your brand to give your followers something they can use.
#6: Automate Responses to Your Twitter Mentions
Social mentions can have a big impact on how your brand is perceived. One way to maximize that impact is to automate responses to your mentions on Twitter.
A tool I like is Zapier, which allows business owners to set up triggers that send out instant responses when someone mentions their company. It gives an instant boost to your engagement and makes the people who mention you feel valued.
#7: Use Third-Person Ad Copy
Sometimes, online advertising can seem like a relentless wall of noise. Everybody – including your competitors – is out there shouting about how wonderful they are. If you want to get through to your audience, you’ve got to stand out.
One way to do it is to use a third-person voice in your ads. For example, you might pull a line from a testimonial and use it as your headline. “Hiring ABC Company is the best choice I ever made” is a headline that will grab attention and use the power of social proof to bring you leads.
#8: Use Radius Location Targeting on AdWords
Targeting your ads on Google AdWords is really an art form. By using their radius location targeting, you can maximize the chances that your ad will be seen by the people who are most likely to buy from you.
In AdWords, set up a series of radius targets so that your store looks like the center of a bullseye. Then, evaluate your data and adjust your local bids accordingly. Doing this can make a huge difference in your ads’ performance.
#9: Mention the Distance to Your Store in Mobile Ads
The chances are good that more people are seeing your ads on mobile devices than on computers. Since that’s the case, it makes sense to play up your local connection by including the distance from your store in your mobile ads on Google.
It’s easy to do. Simply use the Google Search Console to find new ad groups in your area. Then, add your zip code to your headline and see how easy it is to steal clicks from your competitors.
#10: Add Storefront Pictures to Your Ads
As a consumer, you’ve probably driven by local businesses many times without going inside. One easy way to entice people to come see you is to add a photograph of the front of your store to your ads.
Seeing a photo will trigger a, “Hey, I’ve seen that place!” response from your audience. It’s a simple, inexpensive trick that can entice people to stop and visit you instead of driving past.
Don’t waste your time on ideas that don’t work…
Stop guessing which marketing ideas are worth trying. These 10 simple local marketing tricks can make a huge difference when it comes to attracting customers and growing your business.
By performing regular reviews of your marketing plan, you can quickly identify when it is not working, leading to solutions that you implement right away.
Here are 5 tell-tale signs that your current marketing needs improvement, as well as the best fixes for each scenario. By objectively auditing your advertising performance, you can easily see the areas that need to be fixed, then come up with a new strategy to get your business back on track!
You aren’t getting qualified leads for your marketing campaigns
The goal of marketing is not to just get leads, but to get leads that will actually bring you new customers. If you recognize that a large number of your leads are people that are not actually interested in your products or services, then you are definitely doing something wrong.
By analyzing the type of people that call, email or visit your website, you can tell whether or not you are targeting the right people through your current marketing scheme.
The Fix: If your leads are not high quality and are not resulting in customer conversions, then it’s time to revisit your content and target demographic. Make a list of your ideal customer, including key traits such as age, location, gender, and income level, then tailor your marketing plan to directly target those people.
You do not have a consistent marketing strategy
Have a look back through your recent content and advertisements to look for continuity. If you notice that your social media posts, email blasts or sales materials do not all convey the same message, then you can be confusing clients.
You want your business to be represented in a structured manner that runs the gamut of the sales cycle: getting potential clients interested, cultivating leads, converting clients, then reselling. If you strategy doesn’t follow this pattern, then you may be missing out on vital elements of digital marketing.
The Fix: Put yourself in the perspective of a potential client. Draw out a roadmap of how you want to captivate somebody to be interested in what you offer, how you can guide them to becoming a client, a persuasive manner to close the deal, then a follow-up strategy to resell to them.
You are not differentiating yourself from the competition
Regardless of your industry, there is likely to be a wide range of competition that is also marketing to the same clientele. One of the biggest mistakes that businesses make is that they play it too safe, being afraid to truly draw attention to themselves by being unique.
If your marketing strategy is too generic, then you will simply be lost amongst the hundreds, potentially thousands of competitors that are offering similar products or services. This will not help you increase sales or grow your clientbase, but rather be a waste of your marketing budget and your resources.
The Fix: Pick a handful of businesses in your industry and have a look at their marketing campaigns. If you notice that yours are quite similar or see that most companies are doing the same thing, then make a list of ways that you can set yourself apart. From compelling organic content to the use of dynamic media such as videos, start adding innovative aspects to your marketing plan that nobody else is doing.
Searching your business does not bring favorable (or any) results
The whole goal of marketing is drawing eyes to your brand in a positive manner. By simple conducting some online searches for your business and relative terms, you are able to get a sense of how often potential customers see your company. If you aren’t on the first page of search results for your services or local searches, then it becomes exponentially harder to draw in new clients.
When you do find your business online, you also want to see what existing clients are saying about you. Checking Facebook, Google, and any industry-specific review sites for feedback is extremely important. Businesses that have a large number of positive reviews are far more likely to convert searchers into paying customers.
The Fix: If you notice that your business doesn’t appear in searches, it’s time to ramp up your SEO. From regular organic content to strengthening social media presence, you need to add new dimensions of marketing. If you are lacking reviews, reach out to your current customers by incentivizing them to add feedback on a variety of review sites.
You haven’t pre-sold to your customers
When you have clients contacting you or visiting your website, you want them to already know exactly what they want. They should be walking into your door ready to take you up on your latest offer or buy your newest product without you having to convert them.
If you find that potential customers are unaware of your products or need to be convinced to buy from you, then your marketing needs to ramped up. Marketing should not just begin the sales cycle, it should already have people in the mindset that they are ready to do business with you!
The Fix: You may need to be more direct in your advertising efforts, focusing on both informing and persuading people within first glance. Integrating some sales videos that highlight the benefit of what you offer and intensely pushing current promotions will give the clients a sense of urgency to act as fast as possible.
Turning your marketing strategy around
If you notice that one or more of these issues apply to your current situation, then there is no better time than the present to begin revamping your marketing plan.
Working with a professional marketing team can drastically increase the efficiency of your campaigns by driving customer conversions, maximizing ROI and reducing costs.
Click here to request your free marketing blueprint session to help fix any current issues and bring your company the business that it deserves!
You could keep your head buried in the sand – but that’s not a good idea. Here’s what you need to know about GDPR.
What is GDPR?
GDPR is a law that was designed to standardize data privacy in the European Union’s member countries. It represents a big chance – and a victory for EU citizens, who can now be confident that their data will be secure and that the regulations used to ensure its security are transparent.
On the flip side, EU-based businesses have had to scramble to be compliant with the new rules. The biggest requirement involves Personal Identification Information, or PII. PII is sometimes used as a general term in the United States to describe personal information that companies might collect and store on behalf of their customers.
While PII has traditionally included information like Social Security numbers and addresses, the GDPR expands the definition of PII to include other things.
It further requires that organizations:
How Does GDPR Affect Companies?
Think for a moment about the different ways in which you use the data you collect from your customers. The chances are good that you do more with it than you realize.
Organizations in the EU are finding that they institute company-wide changes to be compliant with GDPR regulations. Privacy can impact various departments within an organization, including:
Why You Should Worry about GDPR Compliance?
Your business is based in the United States – and you might be asking the obvious question:
Why should I worry about GDPR compliance?
You may not need to worry too much about it if you have never had a customer who was an EU citizen. However, if you do business in the EU (or cater to tourists from the EU), then you might be impacted by the new regulations.
This is what the GDPR website says about organizations outside the EU:
The GDPR not only applies to organisations located within the EU but it will also apply to organisations located outside of the EU if they offer goods or services to, or monitor the behaviour of, EU data subjects. It applies to all companies processing and holding the personal data of data subjects residing in the European Union, regardless of the company’s location.
In other words, if you collect data on your website from EU citizens, process payments from them, or hold any personal information belonging to EU citizens, you must adhere to GDPR rules about collecting, using, and storing their PII.
You might not have any EU customers, but even if you don’t it may be worth taking a look at the way you store personal data. There’s no question that there’s a worldwide movement toward increasing privacy protections. Cybercrime is on the rise and criminals are getting wilier every day. Considering the damage that a data breach can do to your bottom line, it makes sense to err on the side of caution.
What Are the Penalties for Violating the GDPR?
As you might expect, there are penalties attached to violating the GDPR. The law is meant to be a deterrent and the EU intends for organizations who fail to be complaint to pay a price.
The most likely penalty if you fail to protect EU citizens’ data is a fine. The maximum fine is 20 million Euros, which works out to nearly $25 million in US dollars. The specific rule is €20 million or 4% of the company’s global revenue, whichever is higher.
The harshest penalties are intended to punish companies with the most severe violations, such as violating core concepts or not getting a customer’s consent to process their data. Other fines are organized in tiers. For example, an organization can be fined 2% of their global revenue for things like:
What Should You Do Next?
If you do business in the EU or simply want to get your ducks in a row when it comes to protecting your customers’ data., it may be helpful to make a thorough review of your existing data collection and storage procedures to identify potential problems.
You can find detailed information about the GDPR on this website. Depending on your circumstances, you may want to consult an EU lawyer as well.
In the end, remember that GDPR compliance protects you as well as your customers. It can be impossible to protect the digital perimeter of your business from hackers, but the procedures required by the GDPR can give you an extra layer of protection in the event of a breach.
I could easily find software to schedule my content, but no good sources of high-quality, relevant content that worked for any business -- much less my very own! So I decided I would create my own!
3 years after it's inception (and after 100s of sharp turns, hurdle jumping, and tie-a-knot-in-the-end-of-my-rope and hold on kind of moments), I'm ready to share it with the world!
What if you could spend just one hour a month on your social media marketing? If you are anything like me, my guess is you'd get about 40 hours of your month back!
Trust me... if you are spending more than an hour a month on your social media content, marketing, and presence... It's time to do something different...
You see, you're not BAD at social media... You just need a plan! A plan that is already done-for-you... just waiting for you to review, brand (if you feel like it), and schedule.
You just need Your Social Plan!
What is it?
So, how does it work?
Each month of your membership, we do all the work, and you look like a social media pro.
You get brand new original content loaded and waiting for you to schedule each month!
All you have to do is choose the content that works for you, customize if desired, then schedule and watch how easy your online presence can grow!
6 Steps to GREATNESS:
1. Sign up!!
2. Login to the Members Area
3. Connect your social media accounts
4. Schedule preloaded, done-for-you posts (60 a month)
5. Fill in other posts using your new extensive image library and post ideas.
6. Sit back and enjoy engagement and new business!
BOOM! You just put social media to work for you!
Who are we?
You Only Have Two Options..
You could keep trying to figure out what to post all on your own... OR... You could sign up to get our done-for-you solution that will totally improve your life!
Think about where you want to be six months from now... or even ONE month from now.
Do you have a proven plan to get there?
You CAN DO THIS! Use this membership to help you achieve your dreams, and let us help you along the way!
What will you choose?
Choose to Get Socially Inclined and take control of your marketing with a proven plan!