And that’s the lifetime value of each loyal customer you attract with your marketing campaigns.
You know that it costs more to attract a new customer than it does to retain an existing one – but how much can you really afford to spend to attract a new customer?
Knowing the lifetime value of your customers is the key to creating a workable budget for marketing. That number should dictate how much you spend. Spend too much and you’re losing money in the long run. Spend too little – and you’re missing out on an opportunity to grow your business.
How to Calculate Your Lifetime Customer Value
Don’t know how to calculate the lifetime value of your customers? Here’s a simple, five-step process to get to the number you need.
Let’s look at an example. Here are your raw numbers:
Next, you would subtract your average purchase frequency rate from your average purchase value to get $397.33, your customer value per year. If you kept your customers, on average, for 10 years, your customer lifetime value would be $3,973.30.
That’s a very simple example but it illustrates the point. This business has a lifetime customer value of nearly $4,000.
How to use Customer Lifetime Value in Marketing
You know your customer lifetime value – now what?
The short answer is that you’ve got a piece of information that can help you attract more customers and make better use of your marketing budget.
But… what does that mean in practical terms? Here are some actionable ways to use your CLV to your advantage in marketing.
Identify Your Most Profitable Customers
If you’ve been tracking unique customer data, then it’s worth your time to crunch the numbers and learn about who your most valuable customers are.
For example, you might look at your LCV by:
Identify Your Most Profitable Marketing Channel
You should also calculate your most profitable marketing channel based on the number of new customers you acquire.
Perhaps you have been running marketing campaigns on:
Increase Your New Customer Acquisition Spending
It costs more to attract new customers than to retain existing ones, but once you know your LCV, you may discover that your new customer acquisition spending is on the low side.
You don’t need to send your spending through the roof. However, you can and should look at what you’re spending compared to the LCV you’ve calculated. If you’re spending only a tiny fraction of the LCV to acquire a new customer, it may be worthwhile to spend a bit more in that area going forward.
Allocate Your Marketing Budget to Maximize Customer Value
Your lifetime customer value might not be as high as you want it to be. The good news is that there are things you can do to increase it.
For example, say that you have learned that the people who follow you on Facebook are your most engaged and profitable customers. That’s great information to have.
Instead of sinking money into something that might not be getting you a big return, you can allocate more of your marketing budget to Facebook. Some if may go toward attracting new customers, but you should also spend some trying to get existing customers to buy more frequently and spend more money.
One way to do that is to offer return customers discounts or to create a loyalty program. If you can inspire your existing customers to buy more often, then you’ll be driving up your LCV every time they do.
At the same time, incentivizing your existing customers may also attract new customers to your business. You can encourage your followers to invite their friends to your page or allow them to share a discount code or coupon with their friends.
Your Customers Are Valuable
Every customer you have contributes to your company’s success and profitability. Understanding just how much each customer is worth to you can help you do a better job of attracting new customers, increasing their lifetime value, and maximizing your profits.
Artificial intelligence, if programmed and used properly, can help you increase your sales, enhance your customers’ experience, and manage your business more effectively. Here are 5 things you can do with artificial intelligence starting now.
#1: Expand Your Customer Service
There’s no denying that there’s a link between customer service and sales. Customers who are happy with your service are more likely to buy from you again. They’re also likely to recommend you to their friends.
Adding a simple customer service chatbot to your website can do a great deal to improve service. It can:
#2: Learn About Customer Behavior
One of the coolest things about artificial intelligence is something called machine learning. It’s what programmers used with the famous chess program, Deep Blue, that defeated chess champion Gary Kasparov.
Machine learning is something that can help you gather data about your customers based on their behavior and purchase habits. Basically, it’s like retargeting with a kick. You can already target customers based on past purchases and behavior. Adding AI to the mix just means that you can gather more information and use it new ways.
80% of marketers know that personalized content is more appealing to customers than generic content. Using AI tools like Convertize and Nudgify can help you tailor your web content to an individual visitor, providing them with the information and guidance they need.
#3: Provide Product Suggestions
One straightforward way to use chatbots to increase sales is to program your chatbots to make product suggestions when customers are shopping on your site.
This idea makes it possible for you to increase sales by letting customers who are engaged with your chatbots know about products they might not otherwise find. Basically, you’ll be turning your chatbots into personal shoppers for your customers.
A client who buys a set of cookware on your site, for example, could get a recommendation for a coordinated set of cooking utensils or even a cookbook or apron. The idea is similar to what Amazon does when they display the “People who bought this item also bought” links when you view a product on their site.
This type of programming is a bit more involved than a simple customer service chatbot, but it can pay off in increased sales.
#4: Improved Productivity
If all of your customer service is provided by employees at present, then adding AI to the mix can help you save their time – and give them more time to spend more time with customers who are at your place of business and ready to buy from you.
Think about it – if one of your sales staff must monitor social media messages or customer service tickets, they’re taking time away from customers who might need personal guidance to make a purchase.
Properly programmed, AI chatbots can deal with simple customer service requests by helping people check the status of an order, reset a password, or track a package. Your employees will spend less time on repetitive requests and more – at least in theory – with customers who are ready to buy.
At the same time, you’ll be improving your customers’ experience by giving them quicker service than they would get from an employee. And, if an employee does need to step in, your AI solutions can provide the information they need to provide top-notch service without asking the customer to repeat themselves.
#5: Respond to Customer Needs
Do you know what your customers want and why they want it? If you don’t – or if you’re only collecting detailed information from your customers sporadically – then you can use artificial intelligence to expand your knowledge of your customers and do a better job of giving them what they want.
Keatext is a tool that collects positive and negative customer feedback in real time. Instead of waiting for someone to call with a complaint (or the occasional compliment) you can get the information you need immediately.
The benefit here is that you can adjust what you are doing to provide customers with the experience they want. If people are confused by your website’s menu or unclear how to check out, you’ll know about it and can fix problems as you identify them.
There might not be an immediate link between this kind of customer feedback and sales, but in the long run, it can make a big difference in your conversion rates and your bottom line. Monitoring what your customers think about your site or social media pages allows you to make the kind of incremental improvements that will, in the long run, result in more sales.
The Robots Are Here…
The bottom line is that artificial intelligence is here to say. Big companies have latched on to it as a way of improving customer service, streamlining productivity, and increasing their sales. You don’t need to have a huge budget to take advantage of the benefits of AI – and by adopting it now, you can get a leg up on your competitors.
Right now, potential customers are online looking for your business. And you might be missing them.
Scary thought, isn’t it?
Let’s face it, there’s a ton of content out there. It can be hard to find what you’re searching for – and if the content you’re producing isn’t providing what the people in your target audience need when they need it, then they’re likely to end up with one of your competitors.
What is a Micro Moment?
Google coined the term Micro Moment to respond to what they saw as a growing trend. You already know that most consumers in the US are tethered to their smart phones 24 hours a day. But they’re more intensely engaged at some moments than at others.
A Micro Moment is a moment when a consumer is intent on finding something. They want a quick answer or solution.
Google identifies them as:
In other words, a Micro Moment is a moment when a consumer is ripe to learn, experience, and buy things. It’s the ideal time to capture a new customer because they’re already in the right mindset to engage with your content.
There are some interesting statistics to back up the importance of Micro Moments. For example:
What You Need for Micro Moment Marketing
Gathering information about its customers is important for every business. You might have a small business with only one location, but you still need to understand who your customers are and how to use the data you collect to your advantage.
Some of the data to collect includes:
You also need to understand how customers typically approach buying a product like yours. What information do they need? Where are they likely to go to get it? And – most importantly – how can you capitalize on their habits to draw them in?
Micro Moment Best Practices
There are some simple things you can do to engage your target audience in one of the more than 100 Micro Moments they experience each day.
Let’s start with Google’s definition of a Micro Moment. During a Micro Moment, customers want to know something, do something, go somewhere, or buy something. That means that, in order to capture their attention, your business must:
How to do all three? Well, here are some suggestions:
The most essential part of this process is knowing when your customers are likely to experience a Micro Moment. It might be when they’re making dinner plans or trying to get their kids ready to go back to school. The more information you have, the better able you will be to capture their attention and convert those Micro Moments into sales.
Micro Moments Are Fleeting
The human attention span might be shrinking, but that just means that you have new opportunities to engage with your customers in the way that’s most useful to them – and most profitable to you. Taking the time to understand Micro Moments can help you attract new customers at the point when they are most ready to buy from you.
Need to market your products and services? Great news! Today you have, right at your fingertips, a great way to connect with your audience that takes word-of-mouth marketing to a whole new level.
It’s called Social Media. It’s an amazing way to get traffic if you know what you’re doing. The fact is, today, you need social media to get traffic. It’s simply become too big a part of our lives. The impact is probably just as big as or bigger than Television was when it first came out on a wide scale.
What’s more, all you do to get more traffic with social media is to engage with others by sharing amazing content, commenting, and sharing. It really is that easy.
But before you do anything on social media, you have to be sure your profile on your preferred platform is complete and conveying the right things to your audience.
Today, a social media profile can either make you or break you.
If you haven’t given a lot of thought to your profiles, then it’s time to pay attention to them (before you do anything else).
Most people, before following, liking, or friending you on social media will click and look at your profile to ensure that you’re the type of person they want to follow.
Not only that - potential clients, customers, and employers look at social media profiles to determine whether or not they want to do business with you. Thankfully, it’s not that hard to make a good profile and you can use components of any profile on one social media network, tweak it and use it on another. After all, you want your profiles to be cohesive across all channels.
Making a wow-worthy profile is an important component in being active in any community. Now you’re ready to start putting your content out there!
To be successful, use story-telling images, original blurbs, memes, and even live events to get the word out about your products and services. Always make the content you provide easily shareable, optimized for search engines, and laser targeted to your audience. Then, ensure that you never forget the important social aspect of social media, engagement.
Engagement is essential to be successful on social media even if you do run paid advertisements. Answer comments, make valuable suggestions, and freely help people. As you become known as a problem solver you’re going to get even more traffic from your social media marketing efforts.
It’s one of those things that you can’t control… or is it?
It turns out there’s a super-easy (and FREE) way to connect with both existing and potential customers on Facebook without paying to promote your content. It involves creating a Facebook group to promote your brand. Here’s what you need to know.
Group Content is Prioritized Ahead of Brand Content
The first thing you need to know is that Facebook has downgraded content posted by company and brand pages. However, it still prioritizes content from groups.
Why? Well, the short answer is that people must voluntarily opt in to a group.
You might be thinking that users have voluntarily followed your page, too – and that’s true. But Facebook views groups differently than pages. It has to do with the purpose of a group:
A group’s purpose is to promote conversation and build a community.
You might want your page to do that, too, but Facebook assumes that the primary goal of a page is to sell a product or service. That’s an important distinction.
In other words, by creating a Facebook group, you can build your brand and engage with customers without worrying that members won’t see your content.
Not convinced? There’s actually research to support the idea that groups are a better way to reach your audience than pages. A study by Digiterati revealed that groups get approximately 50% more reach than pages.
Creating a Group is Easy
You can create a Facebook group from your personal Facebook page. In fact, the process is very similar to the one for creating a Facebook page like the one you have for your business.
Simply go to the upper, right-hand corner of your Facebook page and click the little down arrow there. You’ll see an option to Create Group. Click it and follow the steps.
It’s important to choose a memorable, brand-specific name for your group. You don’t want to give it the same name as your page, but you do want it to appear in the search results when people search for your business.
The title should be inspired by the content you’ll be posting. So, if you run a dog grooming business, you might offer dog care tips and incorporate that into your group name, like this:
Fancy Dog Groomer’s Dog Care Advice
In other words, combine your business with name with some compelling, buzzy words to make people want to join your group.
Invite People to Join
You’ve created a group… but what’s next?
That’s easy. It’s time to invite some people to join. Here are some easy ways to jump-start your group and get new members:
Create Compelling Content
Once you’ve created your group and invited some members, it’s time to create content. Remember, the primary goal of group content is to drive engagement. You want members to be talking to you and to one another.
Facebook has a tool to create Welcome posts. Underneath Members on the toolbar, click Write Post. Facebook will automatically tag up to 100 new members (in this context, new means that they have joined in the past seven days) in the post. If you prefer, you can write a general welcome post and ask new members to introduce themselves in the comments.
Here are some other suggestions for engaging group content:
Social Learning Groups
Do you have the kind of business that lends itself to the creation of video courses? If you do, you might want to check out Facebook’s new Social Learning Groups feature, which enables groups to add video courses to their group pages.
To add courses, go to the Edit Group Settings tab and choose Group Type. Then, select Social Learning Group from the menu.
From there, you can create new Units for your courses. They can be optional or mandatory, and if they’re mandatory, users will see a progress bar to track their accomplishments.
The great thing about this feature is that you can upload courses or webinars you have already created or create new content. You can find a full guide on how to use this feature here.
Groups Are the New Pages
The bottom line is that Facebook Groups are to businesses today what Facebook Pages were five years ago. They offer an inexpensive but effective way to connect with current and prospective clients, build your brand, and grow your business.
Website maintenance is the perfect example. It might seem unnecessary – and you might wonder if it’s something you can ignore.
Hot tip: It’s not. In fact, website maintenance is essential to everything from SEO to user engagement – and those things both lead directly to your bottom line. Here’s why.
Google and Website Maintenance
Let’s start with something that’s a huge priority for most business owners: earning (and keeping) a high Google rank for your primary keywords.
As you know, Google doesn’t make its search algorithm public. However, we do no some things about it. For example, we know that:
WordPress and Website Maintenance
If you used WordPress to build your site, then you need to do routine maintenance to ensure that your theme, security, and plugins are all up-to-date.
In fact, that’s true of any Content Management System (CMS) websites, including Drupal, Joomla, Magento, and others.
A failure to do regular (at least monthly) updates on your website can lead to a host of problems, including slow loading times, security breaches, and even a drop in your page rank with Google.
Most updates don’t take long and considering the negative impact they can have on your website, they’re worth doing regularly.
Website Maintenance and the User Experience
What does website maintenance have to do with the way users experience your website? The short answer is: quite a lot.
You’ve probably had the experience of clicking on a link from Google’s SERP and landing on a page that’s slow to load. You may have hit the back button to return to the list of search results and try another site. In other words, you bounced – and that means that, as a user, you had a negative experience with that site.
A user’s experience on your website can also be affected by these things:
Website Maintenance and Security
We’ve already covered several reasons that website maintenance should be a priority, but there’s one more – and it’s hugely important.
The security of your website – that means everything from your data to your users’ privacy to your server – depends upon regular website maintenance.
Let’s use WordPress as an example. If you have a WordPress site, then you’re probably using multiple plugins, whether they’re free or premium, to give your site the features you want. Any plugin has the potential to give hackers access to your site if it’s not properly maintained.
It’s your responsibility to install any updates and patches as soon as they become available. You’ve also got to ensure that your code is up-to-date and that you’ve done things like update your site to HTTPS to protect and encrypt your data.
What You Can Do Right Now to Maintain Your Website
You know why website maintenance should be a priority, but what can you do about it right now? Here are some quick suggestions.
Maintaining Your Website is a Must…
Website maintenance might not be glamorous, but it can spell the difference between building a meaningful web presence and having your website fall off the map. Dedicating just a little time to it each month will ensure that users to your site have a great experience – and that your data is safe.
I’ll let you in on a little secret: it’s not enough. If all you’re doing is updating your anti-virus software and filtering out spam, you’re still vulnerable.
Scared? You should be. But that doesn’t mean you can’t do something to protect yourself. Cybersecurity experts are working constantly to stay ahead of hackers. Here are 8 ways you can protect your website and data.
#1: Keep All Software Updated
Have you ever received a notification that your software needed an update and delayed it because it wasn’t convenient? The answer is probably yes, and yet delaying updates for your website can leave you vulnerable to hackers.
One of the best ways to protect your site is to install all updates and patches as soon as they are available. Yes, it can be a pain to do it. But you need to weigh that against the inconvenience and cost of being hacked. Any software, application, or plug-in you use should be as up-to-date as possible at all times.
#2: Install an SSL Certificate on Your Site
As of 2018, Google Chrome is displaying a warning on any site that doesn’t use HTTPS protocol to protect its data. But that’s only part of the problem.
Having a secure site will build trust with your users. More importantly, it will make it far more difficult for a hacker to gain access to your data or to use it in the event they can break through your other defenses.
There are several types of SSL certificates. You can read about them here and decide which one is best suited to your needs.
#3: Require Strong Passwords
When you log into your site on WordPress, do you use a password that you also use for other sites? When was the last time you changed it? If the answers are yes and never, it’s time to create a new password, one that uses upper and lower-case letters, numbers, and special symbols.
At the same time, look at your password requirements for your site’s other users. If you allow clients to sign in on a portal, you should require them to use strong passwords and update them regularly. This is a common-sense change you can make that can prevent hackers from accessing your site.
#4: Hide Your Admin and Login Folders in Plain Sight
Hackers sometimes take the easy way out and scan websites for folders with names like ‘admin’ or ‘login.’ They can focus their attention on those folders and, if they’re successful, gain access to your data through them.
There’s actually a very easy way to prevent this – or at least, to make it more difficult for hackers to find your folders. Instead of giving your folders obvious names, try giving them innocuous names that don’t reveal their importance. A determined hacker may still be able to find them, but at least you won’t have made it easy for them.
#5: Use Double Validation for Form Data
Do you collect data using forms that are embedded in your website? If you do, then the potential exists for a hacker to inject malicious code using the form. And, if your form is in a “one and done” format, you’re making it easier than it should be for them to do exactly that.
The solution is to use double validation for all of your form data. That way, you can accomplish two things:
#6: Limit File Uploads
If your website has a customer portal where users can upload files, you’ve got to be careful to include extra security measures around the uploads. Why? Because an infected file could easily take your website down. A user might even upload a file they don’t know is infected.
There are a lot of things you can do to protect yourself, but the best option is to quarantine uploaded files outside of your server, so they can be scanned before you allow them in. You should also use secure transport methods (like SFTP or SSH) when allowing files to be uploaded from the internet. Learn more here.
#7: Minimize Administrative Access to Your Site
How many people have the login information for your site? If you have given administrative authority to multiple employees, then you could be opening yourself up to attacks by giving hackers more potential entry points to your data.
Does that mean you should deny anyone access to your site? Not necessarily. But here’s what you should do:
Website Security Should Be Your Priority
A lot of small and medium-sized businesses think they won’t be targeted by hackers because they don’t store the same kind of data that big organizations do. Don’t make that mistake. Even a small data breach can do irreparable harm to your business, causing you to lose money. Even worse, it can damage the trust you’ve built with your clients.
In fact, I’ll take it a step further. If you’re not opening your inbox to find new leads from your website every day, you might as well not have a website.
The good news is, you can change that. Your website might be basic or have all the bells and whistles. It might be years old or freshly designed. No matter what it looks like, you can make it better and turn it into a 24-hour marketing machine.
I’m not going to bore you with the same old advice you’ve heard a million times. You know that your site needs great content and a killer call to action. Instead, let’s dig into some of the next-level stuff you can do to kick your website’s lead-generating power into high gear.
Do a Complete Website Audit for SEO and User Experience
Audits. Nobody likes them, but they’re necessary if you want to fine-tune your website and get more leads than you are now.
A website audit should look at two things. The first thing is SEO. You want to make sure that:
The second element of your audit should focus on the user experience. You may even want to hire testers to pinpoint roadblocks on your site. If your pages take too long to load or your site is difficult to understand, user testing can help you get to the bottom of it. You can find a list of effective usability tools here, including some that will allow you to create heat maps of your site even mimic the eye movements of users.
Use Responsive Content
For many local businesses, creating one-size-fits-all content is the goal. It’s certainly easier to do that than to work on unique content based on the user’s preferences and needs. But I’ll let you in on a secret: it’s also holding you back in terms of conversions.
You have two basic options when it comes to tailoring your content to a visitor’s interests:
Here’s a simple example of responsive content. This martial arts school prompts visitors to choose a program on the home page. Once they do, they get a page of content where they can choose “pain points” to see the benefits of the program.
Once they finish choosing, the page would display information related to their choices, including benefits and frequently asked questions like this.
Writing this type of content doesn’t take any more time than it would take to write individual pages of content. It ensures that every visitor to your site feels that they matter. You can even offer lead magnets that are tailored to each product if you choose.
Live Updates and Chat
What happens when someone visits your website outside of your regular business hours? If the answer is that visitors are greeted with a static site that does nothing to acknowledge their presence, then it might be time for an update.
Interactive and live content can help you engage new visitors to your site and give the impression that you’re there to serve them even if you’re at home with your family. There are two simple changes you can make that will engage visitors at any time of day.
The first is by providing live updates. That means displaying a notification any time someone new fills out your contact form or buys your product. This is something we’ve been seeing on some sales pages as well as on website home pages.
To see an example, check out the website for Inspire Martial Arts in Burbank, CA. They display a notification that reads, “Jane from Burbank requested information about our classes.” If your site gets a decent amount of traffic, these notifications will capture visitors’ attention and create a sense of urgency.
The second option is live chat. You’ve probably noticed live chat windows popping up on some of the websites you visit. They often have a greeting, something like “Hi! How can we help you?”
The technology behind this type of live chat is actually less complicated (and less expensive) than you might think. It’s basically a chatbot that can be programmed with simple answers to your most commonly asked questions. If you’ve got an online store, your chatbot can even make product suggestions.
It might surprise you to learn that there are programs that will allow you to design your own chatbot. Of course, you can pay a programmer – and you may need to if you want your bot to engage in complex interactions. But if all you want is a simple bot to give the impression that you’re available at all times, you can check out this article for more information on DIY options.
FAQs and Self Service
If it’s been a long time since you updated your FAQs, then reviewing them and adding some updated information with internal links to your lead forms and sales pages can go a long way toward helping your website generate leads.
Not sure which questions to answer? Try checking your social media pages for ideas. Your followers probably ask questions and if several people ask the same question, it should be part of your FAQ.
A related issue is self-service options. The more information you provide on your site, the more likely it is that visitors will want to buy from you. Providing articles, links, infographics, and other information can help you keep visitors engaged and increase your conversions.
There’s no reason your website shouldn’t be generating leads around the clock. In addition to the usual advice about your content, images, design, and call to action, the four areas we’ve outlined here can help you engage visitors, get more leads, and ultimately, close more sales.
It seems that entrepreneurs either really LOVE or really HATE social media... There doesn't seem to be a lot of middle ground. And what’s worse is that posting just isn’t enough today, you have to create engagement. Engagement is the key to online visibility and a successful social media marketing strategy. Facebook rewards engagement by opening your content to new viewers so if your post doesn’t get any traction early it is most likely doomed to not be seen.
For a post to be successful you must engage your followers by interacting with them and encouraging them to interact with each other. This means sharing, liking, commenting, mentioning, messaging, and more. If you can successfully create this interaction, you will see your visibility, credibility and audience grow and become more active over time.
Keep reading to find the 5 things you can do TODAY to increase your online visibility and engagement to create the credibility and sales you need to grow and thrive online.
1. Get Personal
Let your audience get to know you. Remember people do business with people so you need to showcase you, your talents and your interests.
Entrepreneurs seem to either LOVE or HATE social media. There doesn't seem to be a lot middle ground here. There are many reasons for this but the most prevalent reason is that there are so many people that are introverts that do not like to promote themselves at all.
Whether you love it or hate it there are probably some things you can do to get more personal. Start blending a little more of your personal life into your posts. People want to know you.
2. Get Engaged
Asking and answering questions is a great way to put yourself out there to make new connections. The first rule of social media is to be social. The best way to sell on social media is to sell yourself first. Don't just drop product links and hope people will buy.
Asking questions on your profile, pages and groups will get people involved even if it isn't business related. It will also help to open the algorithm for your posts to be seen by more people. The more you can get people to engage the more your posts will be seen. As people start to engage with your content they will see it more regularly. That means they will see your promotions as well.
People do business with people and you have to make connections for people to know, like and trust you. Answering questions is the best way to help and let people get to know you and ultimately trust you to buy your products or services.
3. Get Current
Current events are a great way to capitalize on local and national happenings. There is no shortage of content surrounding events. People are always celebrating birthdays, anniversaries, holidays and more. Celebrating with gifs and comments can go a long way for exposure.
People love to be recognized so be on the lookout for accomplishments that you can congratulate others for as well. Be sure to post your own content but be on the lookout for other people's content that you can like, comment and share to gain exposure.
There are always specific hashtags for events to be sure to use those to get more traction and exposure for your content.
4. Get Inspired
Since the invention of social media networking, sharing inspirational quotes has been the most widely used form of posting on social media. Today with all of the negativity and bulling on social media we could all use a little more encouragement.
There are many ways to encourage and share good will online. Today we are going to go over a five ways you can inspire and encourage others to take action. People are naturally drawn to positive people and will want to join in which in turn pays it forward!
Inspiring others to take action will make people take note of your ability to lead and hopefully want to work with you.
5. Get a Plan
Social media is an extremely fast moving form of media and of course you can fly by the seat of your pants and post all willy nilly but you won't get good traction with that approach.
Social media can also suck you in and trap you for hours if you are not careful. You need to have a plan of action and know the steps you need to take when it comes to using social media for business.
There are some simple steps that will allow you to save time in the long run. Most of these are one time steps that will help you organize and streamline the process.
Having a plan will help you to have more time for engagement activities like commenting and interacting with others thereby making real connections.
Need Step by Step Help with Implementing These?
Facebook continues to be one of the most popular and influential social media platforms in the world with more than one billion active users.
As a business, you can no longer continue to leave Facebook out of your online marketing strategy.
If you want to grow your business, you have to have a presence on Facebook. However, to be successful, and build your Facebook fan base, you have to be engaged with your audience.
Here are five of the best ways that you can boost Facebook engagement and increase your fan base.
A great way to spark dialogue with your audience is to ask them questions. It’s by far one of the easiest ways to boost audience engagement on your Facebook fan page. The type questions that you can ask to get your fans to engage with you are endless. The key is to just get the conversation started.
Include Call to Actions
Unfortunately, from a marketing standpoint using clear CTA’s is something a lot of small businesses simply overlook.
Placing a call to action on your website pages and social media platforms sends psychological nudges that are proven to help you drive your audience to respond the way you want.
Want your audience to click here, call now, or schedule a consultation? Then tell them to do so. People tend to respond more often when they are told what to respond to.
Get the Timing Right
This may be obvious, but when it comes to posting to your Facebook page, timing is crucial. Facebook’s organic reach is already pretty low so the last thing that you want to do is post when everyone is working or sleeping.
Numerous studies have proven that the best times to engage with your audience is to post at 9 am, 1 pm, and 3 pm. These are the times that your audience is most likely to check for updates. Scheduling your posts ahead of time is an easy way to keep your audience engaged, even when you’re not online.
Utilize Facebook Ads
Due to Facebook's newest algorithm, only a small fraction of your audience will get to see the wall posts on your Facebook page. If you want to boost the engagement of your audience, you can promote it through page post story ads, which will help your posts reach more people.
The frequency that you post has been shown to have a significant effect on Facebook engagement. According to recent studies, businesses that post one or two times per day have 40 percent higher engagement rate than those who post more than three times per day.
What works for some businesses may not work for others when it comes to boosting audience engagement. But generally speaking these tips are a great place to start if you want to increase your engagement with your audience, and generate more targeted traffic to your business.