It’s that time of the year where every store you know is having some type of sale. Black Friday and Cyber Monday creates the type of buzz that is a marketers DREAM! So what you’re store is completely online or you deal in digital products, you too can take part of these sales so you can turn your holiday into cash!
Make The Sale Amazing
First it is time for a game plan. What type of offer are you going to create. Your offer should answer your customers’ needs, while also ensuring that you still make a profit. If you sell digital items this is super simple. You can literally see your items for 99 cents and still rake in a profit because once you have created a digital product and made back your initial investment it’s all PROFIT from there.
Make The Sale Time Sensitive
Black Friday and Cyber Monday sales are so successful because they create a since of urgency with their limited time sales. You must make sure your sale offer is time sensitive. The plan is to have various sales at different levels during the entire holiday season with Black Friday and Cyber Monday being your main sale date. At the VERY MOST you can go for a Black Friday through Cyber Monday sale, but don’t drag it on too long if you really want to see those sales soar.
Make the Sale Make Sense
Your sale has to make sense to your audience. It’s okay if it’s a new item or an old item, or a combination of both, just make sure it fits with your audience’s needs. Like all products or services, it should answer to a need. Don’t change that formula for a special sale.
Partner With Others
The Holiday season is a great time to create short joint partenerships with others who offer complementary products or services to yours. By creating one large sales page with a lot of amazing sales on different products and services and then both jointly marketing them to all combined audiences you will see a greater impact for your holiday sale. Plus you get to share all the last minute holiday work with someone else!
Don't Forget the CTA (Call to Action)
Your call to action is the most important part of your sale outside the actual product. If you aren’t clear in your call to action you will lose the sale. The call to action should include the deadline, price and what you to do to insure they click and make the purchase. By including a clear CTA, you will win more sales….EVERY SINGLE TIME!!
Finally, get your audience fired up about the sale! Let them know with a teaser blog post, email or newsletter that you will be having an amazing sale that they can’t miss out on! Hint, tease and lead up to the big day and you will see that cash rolling right in!