Be PATIENT when using INSTAGRAM for business...
Since you are now aware that Instagram isn’t about making direct sales and conversions. You can’t include live links in your description that will send people anywhere, so you can’t have a ‘Click Here to Buy Now’ call to action there.
Remember: this is a good thing at the end of the day as far as your marketing is concerned.
So what to focus on instead? Your brand’s visibility, popularity, loyalty and authority! Your aim is to build followers on Instagram, so that they will see your content and be constantly reminded about your brand and why it matters. Likewise, you want the people who already like your brand to learn to like it even more and to be constantly reminded that you exist and of all the great things they can buy.
This is very much a ‘slow burn’ marketing strategy then and you can't expect an immediate ROI. This should be measured in terms of engagement, growth and popularity. In the long term, this is actually much more valuable to you than a single sale.
That is the why, and I'll get started on the HOW with great content tomorrow! Have you ever been frustrated with Instagram? Growing too slow?
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