Goal setting is an important part of doing business. You have to set goals for every aspect of your business and that most certainly includes marketing. You’ve likely heard that goals need to be specific, measurable, attainable, realistic, and time sensitive. The reason this is a good plan of action is that it gives you a place to start when it comes to setting out your goals. You might think that the goal of marketing is always selling, but it’s not.
(Wikipedia link - http://en.wikipedia.org/wiki/SMART_criteria)
Know Your Purpose
You may have goals for various purposes for your marketing such as spreading awareness, building your email list, getting more social engagement or something else entirely. The important thing is to understand the purpose of the marketing that you’re doing.
Where Do You Stand Now?
If you don’t have much of a list or a social media following, then it’s important to access what you should do first. Should you build more of a following and if so, exactly how will you accomplish it?
Where Do You Want to Be?
Look toward the future of when you meet the goal that you set for yourself based on where you currently stand.
Determine What Is Next
Always knowing what you’ll do next when you reach a particular goal is helpful to setting the best marketing goals for your business. It’s always first things first – build your blog, build your list, market to the list. Repeat.
Map It All Out
Creating a map of where you have been, where you are now, and where you want to go will help you succeed in the marketing goals that you set for yourself. It will also enable you to see gaps in your choices so that you can fill them.
Don’t Jump the Gun
If you haven’t tried content marketing yet, don’t drop a grand on banner advertising. You want to start where you are now, and work your way up to where you want to be.
Understand Your Audience
All marketing starts with your audience, and without knowing who they are it will be difficult to create a marketing plan that will work for you.
Know Your Products and Services
Understanding how your products and services benefit your audience will also help you know where to start with your marketing efforts. Does your audience know that they need what you have, or do you need to educate them?
Do the research you need to do in order to know your audience, learn your products, and to evaluate where you stand today. This is necessary to ensure that you choose the best marketing goals for your business today and in the future. What works for you today will not work for your business tomorrow.