The trick? Knowing how to optimize your website so that each location gets its turn in the spotlight. Here’s how to do it.
First: Set Up Individual Pages for Each Location
You don’t need to have a unique domain name for each location. That’s costly and in many cases, may cause confusion when people search for your company.
Instead, take your primary domain name and then set up unique pages for each of your locations. Think of them as mini-sites.
The URL of each location’s page must include the location. In other words, if your main site is abccompany.com, your location URLs might be:www.your-company.com/redmond/testimonials.
On each location page, make sure to include:
Second: Optimize Google My Business Listings for Each Location
Google My Business listings are essential for optimization and you should have a listing for each one of your company’s locations.
Here’s what you’ll need to do to optimize each location properly, so people can find you:
Of course, there are some other things you need to know about managing multiple locations on Google My Business.
First, you should use consistent names for your locations. If one location is listed as Your Business – Redmond, WA, then other locations should follow the same pattern.
Likewise, you should strive for consistency in the categories you choose. If you own a string of dry cleaners, you should use the same category for each one.
The one exception to this rule is if you have a location that offers completely different services. For example, you might own 10 dry cleaning locations and one tailoring shop. If they’re all using the same name, you should choose the category that suits the location in question.
Third: Manage Your Online Citations for Each Location
You already know that NAP listings (that’s Name, Address, Phone Number) are essential for raising your online profile. Their importance only increases when you have multiple locations to optimize.
Keep in mind that your locations may be listed in multiple places even if you haven’t claimed your listings. You should plan on doing a series of searches to find every citation of your businesses by location.
You may want to start with aggregation sites where listings are common. Some examples include:
Fourth: Manage Reviews for Each Location
Online reviews play a huge role in consumers’ buying decisions. Research shows that more than four-fifths of consumers read online reviews before visiting a business or purchasing a product.
Some of the sites listed above are review sites. Your job is to manage your reviews on every site where they appear. That means:
Fifth: Build Links to Each Location Page
The final step is to build links to each of the locational pages you’ve created. The key is to build high-quality links. It’s not a good idea to spam links or use black hat techniques. Instead, here are some ideas to try:
Managing SEO for multiple locations can be a challenge…
…but it’s a challenge that’s worth the effort. Ultimately, you want potential customers – wherever they are – to be able to find the location that closest to them. Following the steps outlined here will help you accomplish that goal.