The entire idea behind customer-centric marketing stems from the fact that only customers make money for your business. Because of that, all marketing just like product development and content creating should place the focus on them instead of elsewhere. In order to learn to place the focus on the customer in marketing, it’s important to understand why.
1. Customers Bring All the Money to the Table
It seems like an obvious statement but sometimes companies forget the fact that the only way to make money is to get customers to buy. Customer-centric marketing always remembers this fact.
It’s easy to forget how important something as intangible as “branding” is to a business’s success or failure. But, to have a long-term business model, branding is a lot more important than the particular products and services one offers today. Think about the brands you have come to know and love and how they have adapted over the years. See how a strong brand changes with the times, but keeps its core values intact.
1. Audience Knowledge
A strong brand knows exactly who its audience is, what they need, desire, fear and want. The brand will keep delivering solutions to their ideal audience over time and will not be stuck in the past.
Real-time marketing is marketing that happens as real-time events occur, with the basis being the real-time event and the goal being to gain awareness, build your email list, or drive sales of a specific product or service. While it’s not technically planned, you have to invest in the technology and potential services needed to perform real-time marketing that gets results.
Use Facebook, Twitter, forums and even comments on blog posts, as well as other social media to gather the information that you need to conduct real-time marketing information regarding your industry on your target audience. All of these can be very helpful to your business and increase your bottom line exponentially.
Most of the time, the point of content is to spread brand awareness. However, when it comes to real-time marketing the purpose of content is to build customer loyalty by engaging in a continuous dialog. Thankfully, today this can be done rather easily with the advent of online communication, social media being one of the main real-time centric technologies available to use with real-time marketing.
One of the most fascinating and useful features of online marketing and the technology that goes with it, is the ability to market to individuals “on the fly” with real-time marketing messages. Imaging being able to send messages to each individual customer that’s relevant to their needs and interests right then.
The idea is exciting, and one that you can be sure will add money to your bank account if you learn how to do it. One way to engage in real-time marketing is to use social media to listen to what is important right now to you target audience. Are they watching a specific show? Are they involved in a specific sport or news item of the week or day? If so, you can then guide your marketing efforts toward their interests.
Good storytelling includes bringing facts to the table along with the extra information that brings the reader closer to the storyteller. The aim is to weave a compelling story that pulls the reader in so that they really care about the outcome of the story. The more a customer cares about your story, the longer they will remain customers and demonstrate brand and product loyalty.
As a contractor you’re likely to be working on many projects together simultaneously. You might have five to ten clients with various projects at different stages. But, is it better to focus on one project at a time or multitask? Well, the verdict is in about multitasking: study after study shows that people who think they are good at multitasking really aren’t.
Almost everyone dislikes public speaking. When asked what people fear most, this usually tops the list. So, if nothing else, at least you are not alone. Knowing that most people dislike public speaking and giving presentations might not help convince you that you’re normal, but what can make the experience better is planning, preparation and practicing - just like you learned in 10th grade speech class.
Integrated marketing takes into consideration all aspects of marketing and the many channels of marketing that you can use. Like most marketing plans you need to know what your goal is, who you plan to market to, and how you will do it.
Traditionally, a newsroom was the place where journalists, reporters, editors, staffers and others worked together to craft the news. Today, social newsrooms work about the same except they are designed to work online instead of a physical location. Now websites have media centers. (Wikipedia)
The social newsroom is set up online to help people find information to craft their stories. Every newsroom has its own personality and set-up, but generally offers a variety of information. You can visit newsrooms or create one of your own to help people find your information to use in their stories.