It’s that time of the year where every store you know is having some type of sale. Black Friday and Cyber Monday creates the type of buzz that is a marketers DREAM! So what you’re store is completely online or you deal in digital products, you too can take part of these sales so you can turn your holiday into cash!
Make The Sale Amazing
First it is time for a game plan. What type of offer are you going to create. Your offer should answer your customers’ needs, while also ensuring that you still make a profit. If you sell digital items this is super simple. You can literally see your items for 99 cents and still rake in a profit because once you have created a digital product and made back your initial investment it’s all PROFIT from there.
Make The Sale Time Sensitive
Black Friday and Cyber Monday sales are so successful because they create a since of urgency with their limited time sales. You must make sure your sale offer is time sensitive. The plan is to have various sales at different levels during the entire holiday season with Black Friday and Cyber Monday being your main sale date. At the VERY MOST you can go for a Black Friday through Cyber Monday sale, but don’t drag it on too long if you really want to see those sales soar.
Make the Sale Make Sense
Your sale has to make sense to your audience. It’s okay if it’s a new item or an old item, or a combination of both, just make sure it fits with your audience’s needs. Like all products or services, it should answer to a need. Don’t change that formula for a special sale.
Partner With Others
The Holiday season is a great time to create short joint partenerships with others who offer complementary products or services to yours. By creating one large sales page with a lot of amazing sales on different products and services and then both jointly marketing them to all combined audiences you will see a greater impact for your holiday sale. Plus you get to share all the last minute holiday work with someone else!
Don't Forget the CTA (Call to Action)
Your call to action is the most important part of your sale outside the actual product. If you aren’t clear in your call to action you will lose the sale. The call to action should include the deadline, price and what you to do to insure they click and make the purchase. By including a clear CTA, you will win more sales….EVERY SINGLE TIME!!
Finally, get your audience fired up about the sale! Let them know with a teaser blog post, email or newsletter that you will be having an amazing sale that they can’t miss out on! Hint, tease and lead up to the big day and you will see that cash rolling right in!
So we all know there is a big difference between a good referral that will help you reach your business goals and a weak one that helps you do nothing. Referrals are about quality, not quantity and you must understand the qualitative difference in order to obtain a successful referral program.
Referrals = Relationships
The foundation of a quality referral is the relationship you have with your customer. You both need to understand each other. A customer or client who doesn't understand your business may misrepresent it to others. This won't get you referrals and may cause you business in the long run.
On the same hand, they need to feel that they fully trust you and can stand by you. They're vouching for you and to some extent their referral affects their credibility with their network.
Communication is KEY
Since it's all about the referrer understanding your business, it's essential that you communicate this well to potential referrers. Tell your referrers exactly what you're looking for. It may be helpful to say something like, 'I need more people like you.' If they can understand why your business appeals to them personally, this can help them identify others who would be good prospects.
Understand the Expectations
The other side of the equation is that you have to understand your customers' or clients' expectations so that you can meet them. You need to rely on data or direct conversation with your prospects to understand this, not what you think you know about them.
You should always aim to exceed their expectations and remember that they assume your interaction with those they refer will be the same or less valuable than the interaction they had with you.
How will you Track It
The best way to separate high-quality and weak referrals is to have a good tracking system in place. You'll see patterns emerge regarding which referrers bring you quality referrals. Measure performance and analyze results to discover what works best.