One of the biggest challenges for small businesses in the information age is generating enough new customers with little time, costs, or effort. Current customer referrals are one of the major ways businesses increase local traffic through their doors and build their client base. Being successful in specific industries requires utilizing the available resources to create unique opportunities to reach new customers.
The main reason to employ referrals in this new age of online interactions involves capitalizing on the strengths of social media to reach a wider audience and capture a larger share of the target audience. Using social media in a positive and beneficial way can send small businesses hands-free referrals with minimum expenditures of resources.
Search engines regularly update their algorithms used to index and rank online content. This includes online press releases that you post online.
Press releases are a great way to get more eyes on your business. There are some great free and paid press release sites.
Here are 5 tips to help you get started!