By performing regular reviews of your marketing plan, you can quickly identify when it is not working, leading to solutions that you implement right away.
Here are 5 tell-tale signs that your current marketing needs improvement, as well as the best fixes for each scenario. By objectively auditing your advertising performance, you can easily see the areas that need to be fixed, then come up with a new strategy to get your business back on track!
You aren’t getting qualified leads for your marketing campaigns
The goal of marketing is not to just get leads, but to get leads that will actually bring you new customers. If you recognize that a large number of your leads are people that are not actually interested in your products or services, then you are definitely doing something wrong.
By analyzing the type of people that call, email or visit your website, you can tell whether or not you are targeting the right people through your current marketing scheme.
The Fix: If your leads are not high quality and are not resulting in customer conversions, then it’s time to revisit your content and target demographic. Make a list of your ideal customer, including key traits such as age, location, gender, and income level, then tailor your marketing plan to directly target those people.
You do not have a consistent marketing strategy
Have a look back through your recent content and advertisements to look for continuity. If you notice that your social media posts, email blasts or sales materials do not all convey the same message, then you can be confusing clients.
You want your business to be represented in a structured manner that runs the gamut of the sales cycle: getting potential clients interested, cultivating leads, converting clients, then reselling. If you strategy doesn’t follow this pattern, then you may be missing out on vital elements of digital marketing.
The Fix: Put yourself in the perspective of a potential client. Draw out a roadmap of how you want to captivate somebody to be interested in what you offer, how you can guide them to becoming a client, a persuasive manner to close the deal, then a follow-up strategy to resell to them.
You are not differentiating yourself from the competition
Regardless of your industry, there is likely to be a wide range of competition that is also marketing to the same clientele. One of the biggest mistakes that businesses make is that they play it too safe, being afraid to truly draw attention to themselves by being unique.
If your marketing strategy is too generic, then you will simply be lost amongst the hundreds, potentially thousands of competitors that are offering similar products or services. This will not help you increase sales or grow your clientbase, but rather be a waste of your marketing budget and your resources.
The Fix: Pick a handful of businesses in your industry and have a look at their marketing campaigns. If you notice that yours are quite similar or see that most companies are doing the same thing, then make a list of ways that you can set yourself apart. From compelling organic content to the use of dynamic media such as videos, start adding innovative aspects to your marketing plan that nobody else is doing.
Searching your business does not bring favorable (or any) results
The whole goal of marketing is drawing eyes to your brand in a positive manner. By simple conducting some online searches for your business and relative terms, you are able to get a sense of how often potential customers see your company. If you aren’t on the first page of search results for your services or local searches, then it becomes exponentially harder to draw in new clients.
When you do find your business online, you also want to see what existing clients are saying about you. Checking Facebook, Google, and any industry-specific review sites for feedback is extremely important. Businesses that have a large number of positive reviews are far more likely to convert searchers into paying customers.
The Fix: If you notice that your business doesn’t appear in searches, it’s time to ramp up your SEO. From regular organic content to strengthening social media presence, you need to add new dimensions of marketing. If you are lacking reviews, reach out to your current customers by incentivizing them to add feedback on a variety of review sites.
You haven’t pre-sold to your customers
When you have clients contacting you or visiting your website, you want them to already know exactly what they want. They should be walking into your door ready to take you up on your latest offer or buy your newest product without you having to convert them.
If you find that potential customers are unaware of your products or need to be convinced to buy from you, then your marketing needs to ramped up. Marketing should not just begin the sales cycle, it should already have people in the mindset that they are ready to do business with you!
The Fix: You may need to be more direct in your advertising efforts, focusing on both informing and persuading people within first glance. Integrating some sales videos that highlight the benefit of what you offer and intensely pushing current promotions will give the clients a sense of urgency to act as fast as possible.
Turning your marketing strategy around
If you notice that one or more of these issues apply to your current situation, then there is no better time than the present to begin revamping your marketing plan.
Working with a professional marketing team can drastically increase the efficiency of your campaigns by driving customer conversions, maximizing ROI and reducing costs.
Click here to request your free marketing blueprint session to help fix any current issues and bring your company the business that it deserves!
You could keep your head buried in the sand – but that’s not a good idea. Here’s what you need to know about GDPR.
What is GDPR?
GDPR is a law that was designed to standardize data privacy in the European Union’s member countries. It represents a big chance – and a victory for EU citizens, who can now be confident that their data will be secure and that the regulations used to ensure its security are transparent.
On the flip side, EU-based businesses have had to scramble to be compliant with the new rules. The biggest requirement involves Personal Identification Information, or PII. PII is sometimes used as a general term in the United States to describe personal information that companies might collect and store on behalf of their customers.
While PII has traditionally included information like Social Security numbers and addresses, the GDPR expands the definition of PII to include other things.
It further requires that organizations:
How Does GDPR Affect Companies?
Think for a moment about the different ways in which you use the data you collect from your customers. The chances are good that you do more with it than you realize.
Organizations in the EU are finding that they institute company-wide changes to be compliant with GDPR regulations. Privacy can impact various departments within an organization, including:
Why You Should Worry about GDPR Compliance?
Your business is based in the United States – and you might be asking the obvious question:
Why should I worry about GDPR compliance?
You may not need to worry too much about it if you have never had a customer who was an EU citizen. However, if you do business in the EU (or cater to tourists from the EU), then you might be impacted by the new regulations.
This is what the GDPR website says about organizations outside the EU:
The GDPR not only applies to organisations located within the EU but it will also apply to organisations located outside of the EU if they offer goods or services to, or monitor the behaviour of, EU data subjects. It applies to all companies processing and holding the personal data of data subjects residing in the European Union, regardless of the company’s location.
In other words, if you collect data on your website from EU citizens, process payments from them, or hold any personal information belonging to EU citizens, you must adhere to GDPR rules about collecting, using, and storing their PII.
You might not have any EU customers, but even if you don’t it may be worth taking a look at the way you store personal data. There’s no question that there’s a worldwide movement toward increasing privacy protections. Cybercrime is on the rise and criminals are getting wilier every day. Considering the damage that a data breach can do to your bottom line, it makes sense to err on the side of caution.
What Are the Penalties for Violating the GDPR?
As you might expect, there are penalties attached to violating the GDPR. The law is meant to be a deterrent and the EU intends for organizations who fail to be complaint to pay a price.
The most likely penalty if you fail to protect EU citizens’ data is a fine. The maximum fine is 20 million Euros, which works out to nearly $25 million in US dollars. The specific rule is €20 million or 4% of the company’s global revenue, whichever is higher.
The harshest penalties are intended to punish companies with the most severe violations, such as violating core concepts or not getting a customer’s consent to process their data. Other fines are organized in tiers. For example, an organization can be fined 2% of their global revenue for things like:
What Should You Do Next?
If you do business in the EU or simply want to get your ducks in a row when it comes to protecting your customers’ data., it may be helpful to make a thorough review of your existing data collection and storage procedures to identify potential problems.
You can find detailed information about the GDPR on this website. Depending on your circumstances, you may want to consult an EU lawyer as well.
In the end, remember that GDPR compliance protects you as well as your customers. It can be impossible to protect the digital perimeter of your business from hackers, but the procedures required by the GDPR can give you an extra layer of protection in the event of a breach.
I could easily find software to schedule my content, but no good sources of high-quality, relevant content that worked for any business -- much less my very own! So I decided I would create my own!
3 years after it's inception (and after 100s of sharp turns, hurdle jumping, and tie-a-knot-in-the-end-of-my-rope and hold on kind of moments), I'm ready to share it with the world!
What if you could spend just one hour a month on your social media marketing? If you are anything like me, my guess is you'd get about 40 hours of your month back!
Trust me... if you are spending more than an hour a month on your social media content, marketing, and presence... It's time to do something different...
You see, you're not BAD at social media... You just need a plan! A plan that is already done-for-you... just waiting for you to review, brand (if you feel like it), and schedule.
You just need Your Social Plan!
What is it?
So, how does it work?
Each month of your membership, we do all the work, and you look like a social media pro.
You get brand new original content loaded and waiting for you to schedule each month!
All you have to do is choose the content that works for you, customize if desired, then schedule and watch how easy your online presence can grow!
6 Steps to GREATNESS:
1. Sign up!!
2. Login to the Members Area
3. Connect your social media accounts
4. Schedule preloaded, done-for-you posts (60 a month)
5. Fill in other posts using your new extensive image library and post ideas.
6. Sit back and enjoy engagement and new business!
BOOM! You just put social media to work for you!
Who are we?
You Only Have Two Options..
You could keep trying to figure out what to post all on your own... OR... You could sign up to get our done-for-you solution that will totally improve your life!
Think about where you want to be six months from now... or even ONE month from now.
Do you have a proven plan to get there?
You CAN DO THIS! Use this membership to help you achieve your dreams, and let us help you along the way!
What will you choose?
Choose to Get Socially Inclined and take control of your marketing with a proven plan!
The reason? There are some popular misconceptions about social media marketing and some secrets that you simply won’t know about unless someone tells you.
Here they are.
#1: The Size of Your Following May Not Matter
One of the biggest misconceptions about social media marketing is that Page Likes equal success. That’s often not the case.
You can create an entertaining account that attracts new followers and not see any change in your bottom line. If that happens, you’re basically whistling in the wind. The time and energy you spend on managing your social media pages isn’t getting you anything in return.
A better bet is to focus on attracting highly qualified and motivated followers who are likely to turn into customers and share your content with their friends.
#2: There’s No Such Thing as Overnight Success
To quote the cliché, social media marketing isn’t a sprint. It’s a marathon. It takes a lot of time, commitment, and dedication to attract a following and see results from your social media marketing efforts.
In many ways, this misconception relates to the first one. A big following doesn’t equal success. You may spend a lot of money boosting your page and attract a lot of followers. However, if those followers don’t buy from you, the money will have been wasted.
In other words, social media marketing requires an ongoing commitment to excellence. You’ll need to work hard to create valuable and entertaining content – and be willing to tweak your methods to get the results you want.
#3: You Won’t Succeed Without Analysis
Analyzing the results of your social media marketing is a must if you want to grow your business. It’s not enough simply to eyeball your Likes and other obvious metrics. You’re going to need to dig deep to refine your strategy.
Fortunately, most platforms offer basic analytics that you can use to get started. If you pay for a social media management tool, you probably have access to additional reporting and analysis. Either way, it’s essential to use the data you have to test, refine, and re-test your content and strategy.
Even if you’ve done well on Facebook or Instagram, you’ll need to commit to doing the sometimes-tedious legwork that will help you hit on the right strategy to grow your business.
#4: Engagement Is Just as Important as Content
You might create fantastic content on a regular basis, but if you aren’t also setting aside time to engage with your followers, you might as well not bother.
A lot of companies make the mistake of forgetting the “social” in social media. It’s your job to monitor your content, reply to comments, answer questions, and generally make your followers feel that they are important to you.
Engagement can be time-consuming, and it’s one of the reasons that a lot of small businesses don’t do well on social media. You may need to hire someone to monitor your mentions, comments, DMs, and questions to ensure that nothing is falling through the cracks.
#5: Success is Difficult to Predict
The Holy Grail of social media marketing is the viral post. Whether it’s a video, a meme, a photograph, or a blog post, every social media marketer dreams of creating The One – the special post that reaches millions of followers and sends their business into orbit.
We’d love to be able to give you a formula to help you create that perfect post. Sadly, there isn’t one. The best you can do is create the most entertaining, valuable, relevant content you can – and hope that your followers will share it and that it will catch on.
Of course, there are some things that can help your chances of going viral. Humorous content does well, and so does content that’s useful to different groups of people. Instead of focusing on virality, spend your time getting creative – and the rest will, hopefully, follow.
#6: You’ll Need a Creative Team to Help You
Your social media goals may be simple or grand, but either way, it’s important to understand that you may not be able to do everything you need to do without help.
Creativity is a plus when it comes to social media marketing. If all you do is share content from other people or Tweet out information about your products, you’re not going to attract the passionate following you want.
The key is to give your social media manager the creative support they need. That may mean hiring a creative team to work with them. Or, it may be as simple as giving them a creative budget that they can use to hire freelance writers, photographers, and artists to give your social media marketing a boost.
#7: Everything Can Change at a Moment’s Notice
One of the trickiest aspects of social media marketing is that change is normal. Platforms like Facebook and Instagram are constantly tweaking their algorithms – and you’ll need to stay on top of the changes they make if you want to do well.
For example, Facebook recently changed its algorithm to prioritize posts from personal connections over those from businesses. As a result, business owners have had to rethink their strategies, work harder to get organic engagement, and increase their Facebook marketing budgets to make sure that their posts reach their followers.
Tracking your performance and engagement can help you in this regard. However, it’s essential to be aware of changes and to adapt your strategy accordingly so you’re not spinning your wheels.
Social media marketing isn’t as easy as it seems…
That much is clear. But, keeping the seven items we’ve outlined here in mind can help you make the most of the time, creative energy, and money you spend to promote your business on social media.
The problem that some local businesses have is that they’re not sure which type of lead magnet will prove to be irresistible to their target audience.
One reason for the confusion is that many of the online resources about creating lead magnets focus on online businesses. Local businesses need to take a different approach. Here are 5 ideas for lead magnets that will help you attract new leads and customers.
#1: The Mini eBook
Our first proven lead magnet idea is the mini eBook. Giving away a book is enticing to consumers because they’re accustomed to paying for books. Getting one for free is exciting and, if you choose your topic wisely, can be enough to get people to fill out a lead form or subscribe to your list.
The key, of course, is choosing a topic that will appeal to the people you want to attract. Here are some suggestions.
#2: The Checklist
The next option is very quick to create and can be useful to your customers. Checklists are one-page items that are designed to help your target audience complete a task or get organized.
Here are a few examples of the kinds of things that make for interesting checklists:
#5: The Resource Guide
Resource guides can be sort of a hybrid between an eBook and a checklist. It’s always helpful to provide your audience with something they can put to practical use – and a resource guide does precisely that.
Your resource guide might be focused on a service you provide. A party planner might include a list of local caterers and other related service providers in their resource guide.
You might also provide a list of resources to help your clients do something. A tax attorney might put together a list of online resources that includes links to the IRS website and other resources to help clients prepare to file their taxes.
#4: Case Study
What if your business is service-based? If that’s the case, you may want to consider creating a detailed case study as your lead magnet.
A case study isn’t actionable the same way an eBook or checklist might be, but it can be the ideal way to illustrate the value you can provide to your clients.
For example, a wedding planner might create a case study that demonstrates her ability to organize a beautiful wedding on a shoestring budget. An accounting firm might do a case study explaining how they saved a client thousands of dollars in taxes.
Here, your goal should be to show yourself and your business in the best light possible. Your case study doesn’t need to be long, but it should be something that’s designed to appeal to the audience you want to attract.
#5: Free Coupon/Discount
We’ve saved our least complex lead magnet for last. Everybody loves to get something for a discount (or for free!) and offering a free coupon or discount is a proven way to attract leads.
Of course, you can get creative with this option, too. Here are some suggestions:
Any audience can be drawn in by the right offer…
Your job is to consider the people you want to attract, and then create a lead magnet that is so irresistible that they’ll line up to give you their email addresses or fill out your lead form.
After that, the rest is easy.