In today’s technologically advanced world, customers have familiarized themselves with instant gratification and can normally get whatever they are looking for with just a click of a button.
Customers nowadays are also more informed in shopping. There is no more going store to store searching for a bargain. Instead, customers do their research online and come into a store well-informed of product information that store offers.
According to the Invodo report, “Video Statistics: The Marketer’s Summary 2014,” 86.8 million smartphone users watch videos on their devices every day, and 65% of video viewers watch more than three-quarters of a video.
Since video seems to be the favored communication style of many customers, video marketing is an effective tool to use to get your marketing message across, engage, and convert prospects to actual customers.
Are you a small business owner? Are you struggling to develop an effective video marketing strategy? Here are 5 effective video marketing tips and ideas for small businesses:
Every business owner wants their website to have a high ranking on Google. While it seems easy, getting & maintaining the top result is actually a lot of hard work. Here are 4 SEO Tips you need to know:
1: Keyword Research
Graphics, audio clips, and videos help make the website attractive but are not what search engines “see” in your website. Search engines recognize websites by keywords. Use keywords that are relevant to your business in order to help your site achieve a better result in rankings.