Fortunately, you don’t need to spend that money – especially when you look at Facebook Live Video, which is free to anybody who wants to use it.
Because these videos are live, they’re usually held to a lower standard in terms of quality. You don’t need to be scripted – in fact, it’s better if you’re not. You can use Facebook Live to shoot how-to videos, give a behind the scenes tour, or answer questions from your followers. Then, you can edit and post the video to your blog or YouTube channel.
#2: Become a Hashtag Expert
Hashtags are like social media signposts. They’re free to use and they point potential clients in the direction of your content. The key is to choose and use the best hashtags – the ones that are most likely to attract people who’ll buy your products.
One option is to focus on community hashtags such as #ThrowbackThursday or #givingback. Just make sure to use them appropriately. You can also create your own hashtags that incorporate your business name or most popular product, along with locational tags that will help you reach a local audience.
#3: Blog Regularly
Blogging for business is hardly a groundbreaking marketing strategy, but it’s one that you can do for free. Blog posts can be short or long and if they’re relevant to your business, they’re a great way to attract new people to your website.
The key is to choose blog topics that are highly useful to the people you want to attract. For example, you can do a series of blog posts answering common questions about your product or service. Add some relevant images and tags and you’ll be sure to attract some traffic – without spending money.
#4: Cross-Post Everything
A lot of small businesses making the mistake of creating content for one outlet and not reusing it. That’s not ideal because it limits your scope and means you need to spend more time and money creating content.
Instead, come up with a cross-posting strategy that makes sense. For example, you might:
#5: Create Free Graphics
You’ve probably noticed that infographics and other graphic images are popular on social media. While you could hire a designer to create images for you, there are also plenty of tools you can use to create them for free.
One of the best free tools is Canva, which has a ton of templates and tools to create social media posts, infographics and more. You may also want to check out Venngage to make infographics.
#6: Encourage and Respond to Reviews
You already know that online reviews are important. Most people read reviews before purchasing products. You can use reviews to your advantage without spending any money.
First, you can encourage your existing customers to leave reviews of your business by asking them in person or in an email. You can also link to your review pages from your website. Once people post reviews, make sure to reply to all reviews, positive and negative, to show reviewers that you care about their opinions.
#7: Film or Write Customer Testimonials
A customer testimonial can do the same work as a review in a slightly more formal way. People are happy to be asked their opinion and many of your customers may be eager to help you out by filming or writing a testimonial.
Testimonials can be shared on your website, blog, or social media pages once they’re completed. They serve to inform people about your business and demonstrate what you can do for people who buy your products.
#8: Publish a Newsletter
Email marketing is easy and affordable. If you have a small list, you can manage it using a free version of autoresponder software – and a newsletter is a great way to keep people informed about your business.
Newsletter articles can be very short, even as short as 100 or 150 words. Your goal should be to keep people updated on what’s happening with your business. You can also use it to preview new products and services.
#9: Pair Up with Other Business Owners
Whatever your business does, the chances are good that you know other business owners who sell products or services that complement yours. For example, perhaps you sell furniture and there’s a boutique in your area that sells artwork and decorative items.
Identify business that mesh well with yours and cross-promote each other’s products and services. You can do this for free. You can even offer joint packages or deals to attract more customers.
#10: Get Involved in Local Events
Finally, one of the best ways for local businesses to attract new customers is to get involved in local events. Does your town have an annual tree lighting or charity ball? Participating can help raise your profile and earn you some goodwill from the people who are most likely to buy from you.
You may also decide to:
Marketing doesn’t need to cost a fortune – or anything at all. The 10 free ideas here will help you kick-start your marketing even if your budget is non-existent.
The benefits of geolocation marketing are clear:
Tools to Use for Geolocation Marketing for Your Business
There are three kinds of geolocation marketing that you can use depending upon your needs. They are:
The type of geolocation marketing you choose depends on what you hope to accomplish with it. If your business is highly dependent upon foot traffic, you may decide that geofencing is the most cost-effective and useful form of geolocation marketing.
Tips for Using Geolocation Marketing
Now, let’s talk about some specific tips to help you make the most of geolocation marketing and grow your business. There are lots of ways you can use this technology. Here are some suggestions.
The key with geolocation marketing is to determine which method will deliver the returns you want. That means defining your marketing goals and choosing the tech that’ll allow you to achieve them, whether it’s a beacon or a geofence.
Update Your Page
The first step is to update your page. Look at your profile and make sure that it includes:
Decide on Social Media Goals
The next step is to set some reachable goals for your social media marketing. Marketing is most effective when you have a clearly defined goals – something you want to achieve with your social media presence. Here are some examples:
Create Original Content
If you’re going to reach any marketing goal using social media, you need original content to do it. You don’t need to spend a lot of money on content creation, but you do need to keep your brand and goals in mind.
Original content can take many forms, including:
Keep in mind that you can create original content on your own or hire someone to do it for you. For example, you can hire a freelance writer for your blog or commission a graphic designer to make infographics for you.
You should intersperse original content with curated content that you get from relevant websites and publications. Always be sure to put your own spin on the curated content you share.
Create a Content Posting Schedule
Social media marketing is about consistency – and that means you’ll need a schedule to follow when you post social media content. The good news is that there are lots of tools that can help you set up and stick to a schedule.
Facebook has built-in scheduling tools that you can use to set up posts ahead of time. The one thing I don’t like about it is that you can’t share posts from other pages on a schedule. You’ll need to open and copy the link to use the scheduling tool.
If you’ve got a social media presence on more than one site – say Facebook, Instagram and Pinterest – then you may want to consider using a paid social media scheduling tool to help you keep track of everything. I like Hootsuite because it allows you to schedule posts and track their performance.
Speaking of scheduling, it’s a good idea to think about your posting frequency as well as your content. You should post:
Eliminate Pages Based on Performance
What if you don’t have time to manage a Facebook page, an Instagram feed and a YouTube channel for your business?
I’ve got good news for you: you don’t need to. You are perfectly within your rights to choose to focus on just a few social media sites and let the rest go. If you have pages set up on Facebook, Pinterest, Instagram, YouTube and LinkedIn and only your Facebook and Instagram pages are generating significant income, you can (and should) simply deactivate your other accounts.
Why? Because a dormant or inactive page is worse than no page at all. If people find you on YouTube and see what you haven’t posted a new video in years, it’s not going to impress them. There’s no rule saying you must be active on every social media site – so don’t be. Pick the sites that give you the biggest ROI and let the rest go.
Focus on Engagement
Engagement is what happens when someone comments on your post, shares it with their followers, or clicks on a link. In the world of social media marketing, nothing else matters.
Here are some pointers to help you engage with your social media followers:
Track Your Results
Finally, you should track your results on social media and refine your strategy based on what you learn. For example, you might notice that when you post a video on Facebook, it gets 10 times the engagement of your written content. That’s useful information because it tells you that it’s a good investment to make more videos.
Metrics can also tell you:
The bottom line is that it’s never too late to bring your social media presence back from the dead. The key is to be practical, methodical and realistic – and to listen to your audience!
Instead, it’s your job to sort through content online, choose the things that are most likely to appeal to your target audience, and then put your own spin on them – providing real value to your followers while building your authority.
It might sound complicated, but there are tools and resources that can help.
Pocket is an app and a great organizational tool for content marketing. If you’re like me, you might have a ton of favorites bookmarked on your browser with the idea that you’ll come back to them later. I’m willing to bet that many of them are now outdated – and you’ve never used them.
Pocket can change that. It keeps track of articles, images and videos you want to use in one convenient place. It also integrates with more than 500 other apps, so you can use it in a way that suits your needs.
Tweets come and go quickly and even if you check your Twitter feed throughout the day, it can be easy to miss worthwhile content. The solution? Twitter Lists.
Twitter Lists allows you to organize the people and companies you follow into categories. Then, you can easily access their Tweets and links using the app. It also integrates perfectly with Pocket!
Scoop.it is a paid tool that costs $67 per month, but it’s worth the price if you do a lot of content creation and need some help doing it. The tool scours the internet and grabs content related to the topics you choose, presenting it in one easy place for you to select what you want to post and put your spin on it.
What I like about Scoop.it is that it sorts articles and links by relevance. It will also suggest other Scoop.it users for you to follow, all of which makes the job of content curation very easy.
Sniply is also a paid tool. It won’t help you find content to curate, but it will help you automatically add a call to action to any curated content you choose to share with your followers.
If you know anything at all about online marketing, you know that including a call to action is a must. It’s what tells your followers (and potential customers) what they need to do next. The right call to action will make a huge difference in your conversion rate and ROI – and that makes the low price of this tool one that’s worth paying.
Quuu is another free tool that I recommend because it will pull suggested curated content based on the parameters you set. You can then browse through the recommendations and choose the content you want to share with your followers.
It gets better. In addition to finding and recommending content to you, Quuu also integrates with most social media scheduling tools. That means that after you find content using Quuu, you can also use this tool to schedule your Tweets and Facebook updates.
Facebook Pages Feed
I’d be remiss if I didn’t mention something that’s built into Facebook and can be used, free, with any Facebook business page. To find it, simply:
Feedly won’t find content for you, but it will help you aggregate the websites and accounts you follow in one convenient RSS feed that you can access from anywhere.
Once you’ve added a website or social media page to your Feedly account, you’ll be able to view the content on your feed from your computer or mobile device.
Curata is a high-powered content curation tool that takes finding content to a new level. It uses a combination of keywords, bookmarked sites, and other tools to scour the web, identifying the content that is most likely to appeal to your target audience.
Because Curata’s algorithms offer a service that goes above and beyond what some of the other tools on this list do, it costs more. Pricing is based upon your usage and you’ll need to contact the company for a free demo and a quote.
Publish This is like Curata in that it uses a sophisticated algorithm to identify, aggregate, and suggest content for you to share.
In addition to curating content, Publish This can also be used to:
Curating content can be time-consuming if you try to do it one link at a time. Fortunately, there are tools to make the job easier. The ones I’ve listed here are some of my favorites – and they can help you round out your social media presence, attract new followers, and grow your business.