Why Facebook Messenger Ads are Awesome for Small Business facebook small business owner social media Jul 15, 2019

Advertising on Facebook has been around for a while. It’s practically a granddaddy in the world of online marketing.

And, like a lot of small business owners, you know that it’s getting harder to get the ROI you want on Facebook ads.

It’s a numbers game, after all, and as of the...

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What You Need to Know about Voice Search and Your Customers small business owner voice search Jul 08, 2019

Voice search is everywhere these days.

You’ve heard about it before, but it’s long past time to think of it is something to worry about in the future.

The future is now.

As of 2019, 20% of all Google searches are voice-activated – a number that’s expected to leap to 50% as...

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3 Mobile Marketing Musts for Local Businesses marketing Jul 01, 2019

You might be sick of hearing about mobile marketing, but you can’t afford to ignore it.
No local business can.

With voice search dominating and local searches accounting for fully one-third of all inquiries, any business that’s not prioritizing mobile marketing is likely to end up...

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Say Hello to Google Local Services! google seo Jun 24, 2019

I’m sorry that I have to break it to you but…  AdWords is dying. Well, I’m not that sorry. I’m eager to tell you because Google Local Service Ads are a better option for local businesses than AdWords ever was.

Why? Because AdWords was an advertising...

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What if You Could Create Better Content with Less Work? content creation content marketing Jun 17, 2019

The title of this article pretty much steals my opening line:

What if you could create better content with less work?

If you’re screaming, “Sign me up!” then you’re not alone. Content creation is a lot of work.

It takes time, expertise, and attention to detail.

And...

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Search Engine Optimization: Local or National? seo small business owner Jun 10, 2019

You’ve got your SEO all figured out, right?

Well… maybe.

Perhaps you’ve done a ton of research to find great keywords.

Maybe you’ve got terrific, engaging content.

You’ve optimized your links and tags.

Guess what?

If your business is local and you haven’t focused...

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5 Fool Proof Ways to Grow your email List Fast! email marketing marketing small business owner Jun 03, 2019

Email marketing is old school. Sort of like the kind of corded phone that hangs on your kitchen wall or a dial-up modem.

If that’s your thinking, then you are missing out on a crucial opportunity to connect with potential leads and turn them into loyal customers.

Really... Email...

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5 Reasons Your Business is in a Rut...(and how to turn things around!) small business owner social media May 27, 2019
Your business is in a rut.

And guess what? Even if it isn’t right now, it will be some day. It happens to every business.

The marketing techniques that worked last year, or last month, are no longer as effective as they used to be. You try everything you can think of, but it doesn’t...
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9 Marketing Tools You aren't using - BUT SHOULD BE! marketing tools to use May 20, 2019

A marketer is only as good as the tools they use.

That’s easy to say, but it glosses over one of the real challenges that small business owners must face.

With so many marketing tools to choose from, how do you know which ones are worthwhile?

It’s a good question – and I’m...

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From Group to Community... How to get the Most out of your Facebook Group! facebook social media May 14, 2019

As Facebook Groups continue to evolve, Facebook will be giving preference to groups with higher engagement rates.

This means that if you want your group to be promoted by Facebook, you need to make sure you’re maintaining an active community of happy members. If you’re not sure how to...

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3 steps to a Thriving Facebook Group! small business owner social media May 07, 2019

A friend invited you to lunch and said it was her treat. You showed up at the restaurant and spent a few minutes in small talk... 

But after the drinks arrive, your friend starts with the sales pitch. She’s trying to sell you her latest product.

You feel trapped. It’s not that you...

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New Marketing Opportunities on Instagram (that Small Business Owners Will Love) instagram marketing small business owner May 06, 2019

What’s Instagram to you?

If your response is something like “a platform to share selfies” or “something my kids use,” then guess what? You’re missing some exciting marketing opportunities for your business.

The truth is that more small businesses using Instagram...

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