How to Use Social Media to Drive More Foot Traffic to Your Business marketing small business owner social media Oct 28, 2019

For many local businesses, online marketing is only part of the game. And, if you don’t have an online store, then it might seem like marketing on the web is an afterthought – something that has no relation to your sales and foot traffic.

Think again.

The truth is that a growing number...

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7 Ways to Improve Your Engagement on Social Media engagement social media Oct 21, 2019

Social media marketing is a must – but getting organic engagement is becoming increasingly difficult. With sites like Facebook and Twitter tweaking their algorithms constantly, local businesses need proven strategies to ensure that their customers see and engage with their posts.

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Local Marketing Trends You Can’t Ignore marketing Oct 14, 2019

Marketing trends change all the time. And, if you’re a local business owner, it can be hard to keep up. Which trends should you follow? Are there any that aren’t worthwhile?

In marketing, you’ve got to pick and choose. Very few people have an unlimited budget that allows them to...

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5 SEO Mistakes That Are Costing You Customers seo small business owner Oct 07, 2019

Local business owners are busy people – you know that already. In a single day, you could be acting as an HR manager, marketing guru, IT expert, and cashier. That’s a lot for any one person to do.

For that reason, SEO can sometimes take a back seat. It’s understandable. When...

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How to Use Facebook to Connect with Your Local Followers facebook traffic Sep 30, 2019

You probably already know that Facebook has more than two billion active monthly users. Obviously, not all of them are in your target audience – but many of them are. For that reason, it’s important to understand how to use Facebook to encourage your existing customers to talk...

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Creating a Loyalty Program That Keeps Your Customers Coming Back! loyalty programs small business owner Sep 23, 2019

Loyalty programs are everywhere. I’m willing to bet you have several loyalty cards in your wallet. You may even have loyalty memberships you’ve forgotten about. Customers love them – and with good reason.

A well-thought-out loyalty program provides benefits to customers that can...

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7 Updates Your Site Needs to Keep Up With Recent Changes small business owner website Sep 09, 2019

Is your website hip and modern – or is it out-of-date and sad?

If it’s been a while since you updated your site, there’s at least a chance that it’s a dud.

That doesn’t mean it’s poorly designed, but it does mean that it’s your job to give it an honest...

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What the Future Holds for Social Media Marketing marketing social media Aug 26, 2019

At this point, few people would argue that social media marketing is a passing fad. It’s here to stay. But… that doesn’t mean it’s not changing.

The truth is that social media marketing is not the same thing it was just a few years ago. And, it probably won’t be the...

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How Social Proof can Give you the Edge you Need! marketing small business owner Aug 19, 2019

Do you offer a worthwhile product or service?

You know you do! But how can you convince the people in your target audience of its worth? That’s the purpose of marketing. It’s your job to prove your product’s worth.

There are all kinds of ways to prove that a product is good....

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Everything You Need to Know About the Latest Google Updates marketing small business owner Aug 12, 2019

When it comes to marketing, Google’s the 800-pound gorilla in the room. Impossible to ignore and if you can get it on your side, you’ll be better off than you would if you tried to fight it.

Every marketer knows that Google’s algorithms are proprietary. For that reason,...

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5 Tips to Get the Most from Your Local Business Blog blogs small business owner Aug 05, 2019

Blogging is still one of the best ways to drive traffic to your website and attract new customers. But are you making the most of your local business blog? Maybe not.

If you’re not, the big question is what should you be doing? The answer starts with numbers and ends with specific...

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5 Simple Ways to Judge your Marketing Success marketing small business owner Jul 22, 2019

When you’re running a business, it’s easy to become overwhelmed with everything you need to do. A lot of business owners look at marketing as an afterthought. They’re focusing on other things.

That attitude’s a common one – but it’s not a great idea to ignore...

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