How to Target Local Customers Using Geolocation Marketing geolocation marketing small business owner Jan 20, 2020

Local businesses have special marketing challenges. Namely, it’s your job as a business owner to make sure that the people who are most likely to patronize your business – the people who live in your service area – know what you have to offer and where to find you.

One way to...

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How to Bring Your Social Media Presence Back from the Dead social media Jan 13, 2020

How long has it been since you did anything with your company's Facebook page (or Twitter or Instagram)?

If it’s been a long time, then you might feel stuck.

How can you resurrect your social media presence?

Is it possible?

Should you bother?

The short answer is yes, it’s possible....

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The Top Content Marketing Tools You Should be Using in 2020! content marketing social media Jan 06, 2020

Content marketing is all about content. That’s obvious. What isn’t obvious to many local business owners is that they don’t need to be the ones to create every piece of content they share.

The term for using content created by someone else for marketing purposes is called...

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How your Business can Benefit from Chatbots in 2020! Dec 30, 2019

2019 has been the year of the chatbot.

Businesses who have adopted the chatbot trend have been able to support and scale their business operations by offering convenient and efficient communication to their customers.

Implementing chatbots has also helped businesses increase their sales, by...

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How to Create Killer Local Content for Your Business content creation social media Dec 09, 2019

In the days before the internet, local marketing was simple. You paid for a listing in your local Yellow Pages, printed flyers, and maybe took out an ad in the local paper. People knew who you were and where you were.

Then web marketing came along and changed everything. At first, the...

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Why Your Free Consultation Offer Sucks (And How To Fix It!)‚Äč engagement lead magnet small business owner Dec 02, 2019

When deciding what type of lead magnet will attract the most signups (leads) for your business it’s natural to want to go right to your best offer – the thing that’ll convince first-time visitors to your site to dive right in and hire you, retain your services you or purchase...

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8 Smart Ways to Power Your Business with Automation automation small business owner Dec 02, 2019

Before automation was possible, people had to do everything by hand.

It took a long time – and once we realized that we could automate repetitive tasks, we never looked back.

So, the question I have for you about automating your business is a simple one:

What are you waiting for?

The numbers...

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How to Create an Amazing Logo for Your Online Brand logo design Nov 26, 2019

If you want to make a big impact on social media, one of the key factors is to have strong branding and an excellent logo.

One of the big roles of social media is to help you promote your brand and increase visibility. At the same time though, a great logo will also help to make your brand appear...

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Hey Google: Should Businesses Take Voice Search Serious? small business owner voice search Nov 25, 2019

Voice search isn’t going anywhere. In fact, it’s more prevalent than ever before and that’s not going to change. The latest stats show that by 2020, at least 50% of all searches will be voice searches.

Even more surprising is this nugget of information. Digital...

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How to Get the Most Out of your Facebook Business Page facebook social media Nov 18, 2019

You probably already have a Facebook Business Page. If you don’t, you should – in fact, setting one up should be the very next thing you do after reading this article.

Why? Facebook has more than 2 billion active monthly users. Regardless of where your business is located or what...

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7 Ways to Turn Your Website into a Lead-Generating Powerhouse lead generating traffic Nov 11, 2019

Your website is the headquarters of all your online marketing. It’s the first thing most people will find when they search for your business.

Between 70% and 80% of all consumers say that they research businesses online before buying products.

In addition, 38% say that they’ll...

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8 Great Types of Content Marketing for Local Businesses content marketing Nov 04, 2019

You know that content marketing is still king. That’s unlikely to change and that means that it’s your job to create and share the kind of content that’ll bring customers to your business and help you improve your bottom line.

The numbers back up content marketing’s...

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