Is Your Reputation Costing You Business? business advice small business owner Apr 20, 2020

The song says, “I don’t give a damn ‘bout my bad reputation.”

Those lyrics sounded fun and rebellious when Joan Jett sang them but taking that attitude when it comes to your online reputation can be disastrous to your business.

Not caring about your online reputation is a...

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How to Turn Your Fans and Followers into Paying Customer facebook small business owner social media traffic Apr 13, 2020

You’ve got a big following on social media.

So what?

Unless those followers are paying you for products or services, they don’t mean much. I’m not saying that social media followers aren’t important in some ways. Having a lot of followers sends a signal to potential...

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How to Create a Relationship-Building Autoresponder Series for New Subscribers email marketing marketing small business owner Apr 06, 2020

Email marketing is one of those topics that keeps coming up – and for good reason.

Email is still one of the most cost-effective ways to connect with your customers, nurture leads, and build your business.

Arguably the most important time to engage with subscribers is when they’re...

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Your Website Redesign Checklist for 2020 redesign small business owner website Mar 23, 2020

Is your website in need of a facelift?
Even if you’ve spruced it up in the past couple of years, it might be outdated.
And, if that’s the case, your website’s lackluster design could be hurting your business.

The key to a successful web redesign is understanding what the latest...

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​15 Great Ideas for Promoting Your Content to Drive Leads marketing small business owner social media Mar 16, 2020
So, without further ado, here are some of the best ideas I know to promote your content, find your target audience, and kick-start your lead gen.

Use Your Social Media Cover Photo to Promote Content
Do you have an offer you want to promote on an ongoing basis? One easy way to get more traffic is to...
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6 Ways to Improve Your Email Marketing Strategy email marketing marketing Mar 09, 2020

Email marketing has been around forever, it seems, and yet it remains one of the most popular and effective marketing strategies for local businesses. Let’s face it, sometimes old school marketing techniques become old for a reason! If they didn’t work, they’d die young...

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6 Customer Success Metrics You Should Actually Pay Attention To customer retention small business owner Mar 02, 2020

How much value are your customers getting from your products or services?

If you don’t know the answer to that question, you might be putting your customer retention at risk.

And, considering that it can cost up to 10 times as much to win a new customer as it does to retain an existing one,...

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How to Spy on Your Competitors’ Facebook Ads facebook advertising Feb 19, 2020

What if I told you that you could be the James Bond of local marketing? Would you be interested?

I can’t promise you access to an Aston Martin and Bond’s cool gadgets, but I can tell you how to get a bead on your competitors’ Facebook ads. It’s one of the best ways I know...

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Get Optimized for 2020 - Your Local SEO Resource! seo small business owner Feb 16, 2020

I talk a lot about local SEO and if you’ve recently updated your site, you may roll your eyes at the appearance of another article about local SEO.

I get it. Believe me, I do. I don’t want to sound like a broken record.

But…

The truth is that local SEO is changing all the time....

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Top Marketing Tools to Check Out in 2020! marketing small business owner Feb 10, 2020

The world of marketing is constantly evolving.

What worked in the past may not be effective now – and if you never update your methods and tools, the chances are good that you’re missing out on opportunities to engage your audience and grow your business.

Since we’re at the...

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5 Ways to Engage Customers on Instagram – That Work! engagement instagram Feb 03, 2020

Is your Instagram feed bringing in leads or has it turned into another marketing effort that just doesn’t deliver a good return on the time and money you put into it?

If it’s the latter, it’s time to get serious about customer engagement on Instagram. Instagram, like all social...

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10 Marketing Ideas You Can Implement for Free marketing social media Jan 27, 2020

Is your marketing budget tiny – or non-existent? It’s a common problem with local businesses who put everything they make into inventory and payroll.

If you don’t have much to spend on marketing, you might wonder how you can ever grow your business. The good news is that there...

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