Marketing Hacks (That Make Your Life Easier) Oct 20, 2020

Marketing Hacks (That Make Your Life Easier)

Marketing your local business can seem like a full-time job. Most business owners can’t afford to have a marketing department which means that you’re adding marketing to all your other responsibilities.

Since there are only so many hours in...

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10 Practical Local Marketing Ideas You Can Deploy Right Now Oct 13, 2020

10 Practical Local Marketing Ideas You Can Deploy Right Now

You already know that local marketing is the name of the game if you want to grow your business. The challenge – especially during this difficult time of the COVID-19 pandemic – is choosing practical local marketing tactics...

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Facebook Ad Objectives… Explained Oct 06, 2020

Facebook Ad Objectives… Explained

Most local businesses should advertise on Facebook. That’s what I believe, and the evidence backs me up. It’s cost-effective and, if you do it right, it can help your business to grow.

Easier said than done.

The issue is that while Facebook ads...

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11 Marketing Ideas to Get You Through the Pandemic business advice marketing social media Sep 28, 2020

11 Marketing Ideas to Get You Through the Pandemic

Have you cut back on marketing due to the COVID-19 pandemic? You’re not alone. A lot of business owners are trying to save money by reducing their spending.

Cutting back is understandable and may be necessary, but marketing isn’t a...

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The Best Tools to Improve Your Conversion Rate conversion leads marketing Sep 21, 2020

Increase Your Website Conversions with These Helpful Tools

In the world of digital marketing, traffic gets a lot of attention. Small business owners understand that without visitors to your site, it’s unlikely you’re going to be able to grow or sustain their businesses.

I’d...

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Why Your Social Media Game Is Falling Short business advice engagement facebook instagram social media Sep 14, 2020

By now, most small business owners know they need to be active on social media. Regardless of your industry or niche, your customers expect to find you there. And social media’s free, so… it’s all easy, right?

I wish it were that easy. In fact, I notice that a lot of small...

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What Are the Most Important SEO Metrics to Track? keywords seo Sep 07, 2020

SEO matters. You don’t need me to tell you that – although I certainly have told you all about it! 

Understanding the importance of SEO is one thing and knowing what to do with your SEO metrics is another. With so many metrics to choose from, how do you know where to put your...

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September Social Plan FREE Monthly Planner social media content what to post Sep 03, 2020

Even before the first leaf falls – you can feel the seasons click. The air is crisp, the summer is gone and for the first night in a long time, you need a blanket on your bed….” What a great Fall quote from the TV series Sex in the City.

It is hard to believe that...

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How to Get Your Customers to Promote Your Business For You Aug 24, 2020

You want to grow your business. That’s a given.

New customer acquisition is expensive. Another given.

What a business owner to do? If you have an unlimited marketing budget, you can simply put it into attracting and nurturing new customers. But I don’t know many small business owners...

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How Chatbot Marketing Works 101 marketing messenger bots Aug 17, 2020

It wasn’t that long ago that the idea of a chatbot would have seemed like the stuff of science fiction, right up there with Daleks or droids.

Not anymore.

In fact, chatbots are everywhere these days. They’re readily available, highly effective, and – believe it or not –...

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How to Offer More Value to Your Customers During a Pandemic small business owner Aug 10, 2020

The COVID-19 pandemic has affected the entire world. Business owners have had to scramble to find ways to stay afloat even as they’ve had to work from home and halt in-person sales and services.

It’s a lot for anybody to deal with at a time that’s already stressful.

The solution...

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How to Market on a Budget and Stay Afloat During the Pandemic marketing small business owner Aug 03, 2020

What do you do when business is slow, and profits are down?

If you think that the answer is “stop marketing,” then it’s time to think again. While it’s true that marketing might seem to be less essential than other areas of business, the truth is that a solid marketing...

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