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CTAs (Calls-To-Action): How They Can Make or Break Your Engagement!

CTAs (Calls-To-Action): How They Can Make or Break Your Engagement!

Your ENGAGEMENT is only as strong as your call to action! We call them CTAs for short. CTAs can make or break your engagement on social media and open the door for a follower to take your customer...

SMS Marketing: How to Jumpstart Your List and Skyrocket Your Sales

SMS Marketing: How to Jumpstart Your List and Skyrocket Your Sales

Nowadays, people always have their phone with them. If it’s not in their hand at this moment, it’s likely within reach. That’s why SMS messaging, when done correctly, is a lucrative marketing strat...

Benefits over Features - Benefits win EVERY time! Remember, it's What’s In It For Them!

Benefits over Features - Benefits win EVERY time! Remember, it's What’s In It For Them!

Let’s talk about feature over benefit and why it matters when it comes to your marketing. If there is one thing you should take away from this, it’s that your customers don’t really care about all ...

Crafting Your Customer's Journey: From cold lead to warm fuzzy buyer!

Crafting Your Customer's Journey: From cold lead to warm fuzzy buyer!

The Customer Journey... Sounds really fluffy and obscure, but it's really just how to guide your leads from being cold & curious about you and your biz to becoming loving, loyal, and buying cli...

It's Not All About You! Creating Content, Knowing What to Post, and When to Pivot!

It's Not All About You! Creating Content, Knowing What to Post, and When to Pivot!

So instead of asking yourself: "What should I post today?" Ask "What does my ideal client need to see today to know that I can serve them?" In social media marketing, most people get this wrong. Th...

Creating "how-tos" & tutorials that serve your ideal client

Creating "how-tos" & tutorials that serve your ideal client

You've likely noticed that video content is rapidly becoming more and more popular as a social marketing tool. When thinking about what kind of video will work best to attract customers to your bus...