Here are 9 marketing tools that you aren’t using yet, but should be.
Meltwater is a tool that lets you accomplish several marketing goals at once. With it, you can:
#2: Google Alerts
Google Alerts is a tool that Google created to help businesses keep track of the latest information that’s relevant to your brand. You can log in to Google Alerts using your Google ID or Gmail address. Then, you can set up alerts as you choose.
Here are some of the things you can do with Google Alerts:
Canva is one of my favorite content creation tools. They offer an impressive collection of things to help you create memorable social media posts, including:
#4: Facebook Insights
Facebook Insights is a tool that Facebook provides to its business customers. It offers marketers an impressive collection of analytics and statistics that can help you fine-tune your Facebook ads. Some of the information you’ll get includes:
#5: Your Social Plan
Your Social Plan is a social media scheduling tool that allows you to schedule your posts easily across multiple platforms. They also provide new monthly content, including:
There’s not a free trial but it’s one of the most affordable options on the market. You can get more information here.
As its name suggests, AdEspresso is like a shot of caffeine for your advertising strategy. They have a huge gallery of advertising examples you can browse online. (As of this writing, the gallery was being updated, but they also offer free eBooks with sample ads. You can find them here.)
They have tools to help you create, manage, and analyze your ads. They also have a great blog and other educational material to help you perfect your ads and grow your business. You can get a 14-day free trial. After that, they have multiple tiers available, which you can learn about here.
Promo is a video creation tool that even people with no video production experience can use to create professional-looking videos to post on their websites or social media. Users get access to:
SpyFu is an espionage tool for marketing. Using it, you can track your competitors marketing activity, including:
#9: Hemingway App
Hemingway App is an editing tool that can help you improve the quality of your written social media posts and ads. When you plug text into the app, it will highlight it to show ways of improving it. For example, it targets:
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The tools I’ve mentioned here are my very favorite marketing assistants. You may not use all of them, but I encourage you to check them out and add a few to your toolbox.