It seems that entrepreneurs either really LOVE or really HATE social media... There doesn't seem to be a lot of middle ground. And what’s worse is that posting just isn’t enough today, you have to create engagement. Engagement is the key to online visibility and a successful social media marketing strategy. Facebook rewards engagement by opening your content to new viewers so if your post doesn’t get any traction early it is most likely doomed to not be seen.
For a post to be successful you must engage your followers by interacting with them and encouraging them to interact with each other. This means sharing, liking, commenting, mentioning, messaging, and more. If you can successfully create this interaction, you will see your visibility, credibility and audience grow and become more active over time.
Keep reading to find the 5 things you can do TODAY to increase your online visibility and engagement to create the credibility and sales you need to grow and thrive online.
1. Get Personal
Let your audience get to know you. Remember people do business with people so you need to showcase you, your talents and your interests.
Entrepreneurs seem to either LOVE or HATE social media. There doesn't seem to be a lot middle ground here. There are many reasons for this but the most prevalent reason is that there are so many people that are introverts that do not like to promote themselves at all.
Whether you love it or hate it there are probably some things you can do to get more personal. Start blending a little more of your personal life into your posts. People want to know you.
2. Get Engaged
Asking and answering questions is a great way to put yourself out there to make new connections. The first rule of social media is to be social. The best way to sell on social media is to sell yourself first. Don't just drop product links and hope people will buy.
Asking questions on your profile, pages and groups will get people involved even if it isn't business related. It will also help to open the algorithm for your posts to be seen by more people. The more you can get people to engage the more your posts will be seen. As people start to engage with your content they will see it more regularly. That means they will see your promotions as well.
People do business with people and you have to make connections for people to know, like and trust you. Answering questions is the best way to help and let people get to know you and ultimately trust you to buy your products or services.
3. Get Current
Current events are a great way to capitalize on local and national happenings. There is no shortage of content surrounding events. People are always celebrating birthdays, anniversaries, holidays and more. Celebrating with gifs and comments can go a long way for exposure.
People love to be recognized so be on the lookout for accomplishments that you can congratulate others for as well. Be sure to post your own content but be on the lookout for other people's content that you can like, comment and share to gain exposure.
There are always specific hashtags for events to be sure to use those to get more traction and exposure for your content.
4. Get Inspired
Since the invention of social media networking, sharing inspirational quotes has been the most widely used form of posting on social media. Today with all of the negativity and bulling on social media we could all use a little more encouragement.
There are many ways to encourage and share good will online. Today we are going to go over a five ways you can inspire and encourage others to take action. People are naturally drawn to positive people and will want to join in which in turn pays it forward!
Inspiring others to take action will make people take note of your ability to lead and hopefully want to work with you.
5. Get a Plan
Social media is an extremely fast moving form of media and of course you can fly by the seat of your pants and post all willy nilly but you won't get good traction with that approach.
Social media can also suck you in and trap you for hours if you are not careful. You need to have a plan of action and know the steps you need to take when it comes to using social media for business.
There are some simple steps that will allow you to save time in the long run. Most of these are one time steps that will help you organize and streamline the process.
Having a plan will help you to have more time for engagement activities like commenting and interacting with others thereby making real connections.
Need Step by Step Help with Implementing These?