The verdict it in... simpler is better!!!
Some "experts" are pushing social marketing strategies that are incredibly complicated... and frankly, I'm tired of it! This is 2019!!!!!
There is ABSOLUTELY no reason to be spending more than ONE (1) hour a month marketing your business online. So let me make is simple... 5 steps that are giving my clients their LIVES back!
Here we go...
1. Know your niche.
The niche research you did when you first started your business should have revealed your people's interests, pain points, problems, and spending limits. If you’re not sure, do some research. Above all, find out where they spend their leisure time on the Internet and target those sites. There’s no point in banging away on a social network if the ideal customer in your niche isn’t hanging out there.
2. Brainstorm better content.
Good content is the kind of content that will speak loudest to those you want to reach. As you do your niche research, you will probably see the same questions coming up repeatedly. Make a list of them and create content that answers these questions. Be sure to create paid products that do as well. Free products lead to paid products.
3. Leverage the content you create.
Make every piece of content you create work hard for you. One of the best ways to do it is to put it into more than one format. For example, the same content could appear on your sites as an article, social post, top-10 list, or a PowerPoint. Your PowerPoint could become a video on YouTube which you would then embed on your site.
4. Create a publishing schedule and use automation tools.
Once you leverage your content, make scheduling and posting easy. Automation will make your life easier, and if done right, no one will know you aren’t slaving away behind your computer all day to hand-post your content.
5. Limit your time on social media to 30 minutes a day.
Social media can devour your time if you’re not careful, so block out 2 appointments of 15 minutes each, morning and evening, so you minimize the danger of getting distracted and wasting hours wandering around in an unfocused manner.
Your content is already scheduled and ready to go. So use these 15 minute blogs to respond to comments, questions, and messages.