Search engines regularly update their algorithms used to index and rank online content. This includes online press releases that you post online.
Press releases are a great way to get more eyes on your business. There are some great free and paid press release sites.
Here are 5 tips to help you get started!
1. Identify Who You Are Writing For
The biggest mistake you can make when writing online press releases is combining several themes into one press release. The goal is to make the message appealing to a wide range of audience.
An effective online press release focuses on a specific type of audience. It describes what the press release is about in a concise manner. Knowing your audience will help you determine where the message will be most effective and when will be the best time to release it. Most importantly, it should answer a specific need common among your target audience.
2. Keep Your Press Release Natural
In order for your online press release to generate more local exposure, it should be written in a way that your audience can relate to. Press releases should be natural and engaging so eliminate using business terms or jargon they won’t understand.
Imagine that you are speaking with someone in front of you as you write. Do not use terms that makes the press release seem stiff and impersonal. In addition, search engines are now designed to detect natural language and content written in this manner tends to rank higher in the search results.
3. Press Releases Should Be Useful
For an online press release to generate more exposure, it has to be interesting and relate-able to your target audience. Put yourself in your audience’s shoes and ask yourself how your product or service can help them improve their quality of life?
It does not matter if you are a brilliant press release writer. If your content is of little use to your audience, they will ignore your message.
4. Use Backlinks To Your Site
Giving your audience the option to learn more about your products and service is one way to fuel their interest and keep them engaged. Provide a relevant link back to your site so your audience can visit your website and learn more about what you are promoting in your press release.
5. Share Your Content
A very important part of building an online presence is to share your press release to social media sites. Facebook has over a billion active users and creating a social media page where you can post links to your press releases is a great way to interact with your audience in a short amount of time.
You can send online press releases through emails or post them on your website. You can also use social media sites to reach out to your audience, or choose to distribute it via online newswires. Regardless of how you decide to post your message online, these simple tips will help you increase local exposure for your business.