5 Marketing Opportunities for Small Business Owners in January

content creation holiday marketing Dec 30, 2022

As a small business owner, you know that staying on top of marketing trends is crucial to the success of your business.

January is the perfect time to take a step back, assess your marketing strategy, and find new opportunities to grow your business.

Here are some marketing opportunities to consider for your small business in January:

  1. Set new marketing goals for the year: January is the perfect time to set new marketing goals for the year. Think about what you want to achieve in terms of sales, brand awareness, and customer acquisition. Setting specific, measurable, achievable, relevant, and time-bound (SMART) goals will help you stay on track and measure your progress throughout the year. Build better success habits with our 31 Habits Every Biz Owner Needs to Succeed Guide!
  2. Review and update your website: Is your website looking a little stale? Take some time to review and update it in January. Make sure your website is mobile-friendly, has clear calls to action, and showcases your products or services in the best light.
  3. Get social: Social media is a powerful marketing tool for small businesses. If you're not already using social media, now is the time to start. Consider which platforms your target audience is using and create a social media marketing plan to reach them. Or consider outsourcing your social media marketing to us for just $67 a month. 
  4. Email marketing: Email marketing is an effective way to stay in touch with your customers and keep them informed about new products or services, special offers, and events. If you don't already have an email marketing strategy in place, now is the time to create one.
  5. Run a promotion or sale: January is a great time to run a promotion or sale to help drive traffic to your business. Consider offering discounts on popular products or services, or run a contest to encourage people to engage with your brand.

Looking for unique marketing ideas specific to January?

We got you! Try a few of these.

  1. New Year, New You Sale: Offer discounts on products or services that can help people start the new year off on the right foot, such as gym memberships, healthy meals, or personal development courses.
  2. January Blues Special: The start of the year can be a tough time for many people, so consider offering a promotion that brings some cheer. This could be a discount on comfort food, a free hot drink with purchase, or a special deal on self-care products.
  3. Get Organized in the New Year: January is a popular time for people to get organized and declutter their homes. Offer discounts on products or services that can help with this, such as storage solutions, home organization courses, or professional organizing services.
  4. New Year, New Goals: Help people achieve their goals in the new year by offering discounts on products or services that can support them, such as fitness classes, personal coaching, or productivity tools.
  5. Winter Warm-Up: With the winter weather in full swing, consider offering promotions on warm clothing, hot beverages, or cozy home essentials to help people stay comfortable and warm.

By taking advantage of these marketing opportunities, you can kick off the new year with a strong start and set the stage for a successful year ahead.

-Julie & Jess

Two women on a mission to help you clear the chaos and craft your dream business!

 

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