According to the Invodo report, “Video Statistics: The Marketer’s Summary 2014,” 86.8 million smartphone users watch videos on their devices every day, and 65% of video viewers watch more than three-quarters of a video.
Since video seems to be the favored communication style of many customers, video marketing is an effective tool to use to get your marketing message across, engage, and convert prospects to actual customers.
Are you a small business owner? Are you struggling to develop an effective video marketing strategy? Here are 5 effective video marketing tips and ideas for small businesses:
1. Create Compelling Videos
Before creating a video, you should find out the types of content that will appeal to your target audience. Creating a video that resonates with your target demography will result in more eyes viewing your marketing message, and more visibility for your brand. An increase in the visibility of your business will result in more new customers coming through your doors, as well as an increase in sales.
2. Upload Your Videos to YouTube and Other Video-Sharing Websites
YouTube is the second-largest search engine in the world, just behind Google. It receives more than one billion unique visitors each month, and visitors spend more than 6 billion hours watching videos every month on YouTube. Uploading your videos to YouTube will put them in front of billions of people and advertise your business to both local and global audience.
In addition to YouTube, you should also upload your videos to other video-sharing social networks, such as Vimeo, Vine, Pinterest, and Break, for more exposure.
3. Optimize Your Video
You should optimize your video for the keyword that you are targeting. For example, if you are an inbound marketing company and your video marketing campaign focus on the keyword “Inbound Marketing Company Dallas,” your videos should be tailored around this keyword. You should include this keyword in the titles, descriptions, and tags of your videos.
Optimizing YouTube videos will help your website to rank higher in Google. Google owns YouTube, and it gives more authority to YouTube videos.
4. Create a Call-to-Action That Encourages People to Visit Your Website
You can do this by adding your website’s link in the video description column on YouTube. Another excellent way to encourage people to visit your website is to inform viewers at the end of your videos to visit your website for more information. By doing this, you will get more traffic from YouTube and create great exposure for your products and brand.
5. Promote Your Videos
Promote your videos by sharing them across several blogs and social media platforms. The more often you share your videos, the more visible they will be online. With increased visibility, more people will view your videos and learn about your brand and products. As you know, more exposure translates to more inquiries and more sales in the end.
As the popularity of video content continues to rise, small businesses should take advantage of this ever-growing content to market their products and promote their brands. A picture is worth a thousand words. A video is worth a billion words.
Videos pass your message to your target demography clearly, succinctly, and in an entertaining format. As most of your prospective customers probably enjoy watching videos, use video marketing to reach out, connect, engage, and convert them to loyal customers.