Every business owner wants their website to have a high ranking on Google. While it seems easy, getting & maintaining the top result is actually a lot of hard work. Here are 4 SEO Tips you need to know:
1: Keyword Research
Graphics, audio clips, and videos help make the website attractive but are not what search engines “see” in your website. Search engines recognize websites by keywords. Use keywords that are relevant to your business in order to help your site achieve a better result in rankings.
Keyword research will help you identify which words or phrases will make search engines recognize your business better. Keywords should describe what you do and where you do it. Also, keyword research helps you identify what your target customers are typing into search bars when they are looking for products or services similar to what you offer.
2: Use a SCHEMA
SCHEMA, or structured data, is a form of HTML code that is used by search engines to identify important information from your business’ website. SCHEMA allows search engines to determine your business name, contact information, and base location. SCHEMA is helpful for local businesses because all search engines read its content.
3: Keep the Content Coming
In order for search engines to find your website, you must post new content regularly to your blog so that your blog doesn’t get stale or outdated.
WordPress is a popular blog platform for many businesses today. With its easy-to-use tools, you do not have to be a tech genius to post and edit content on a regular basis. Most local business owners are advised to have a blog separate from their website to maximize marketing opportunities.
Look for blog platforms that automatically schedule social media and blog posts based on when your target audience is most likely to see them. These online tools allow you to automatically re-post content, if need be. Although it could take a few months to gather readers and followers, the effort will be well worth it.
4: Use Your Website’s Footer
The blank space (footer) at the bottom of your website is one of the most underused tools when it comes to increasing the number of visitors to your website.
Your website’s footer can be used to hold HTML codes that are usually found at the top (header) of your website. Having a lot of HTML code on the header slows the loading of your site. Visitors lose interest in websites that take a long time to load. The faster a website loads or opens, the more visitors will come and the higher the site will rank in search engine results.