3 Things you Should Consider Before you Start a Facebook Group

Starting a Facebook group lets you connect with your customers in new and exciting ways.

You can create Facebook Live videos and encourage members to respond with a video of their own. You can start conversation threads and get feedback from your members within just a few minutes.

​But before you create your own group, pause and ask yourself these questions:

What’s The Purpose of My Group?
Before you start a group, it’s smart to think about why you want this group. What are your goals for it? What impact do you want to have on members?

A group that’s started to attract potential customers and turn them into satisfied clients is going to have a different atmosphere than a special insider’s group that’s only accessible to people you’ve worked with.

How Much Privacy Should My Group Have?
Currently, Facebook has three different ways of categorizing groups. Public groups are groups where anyone can see the content as well as the members. Closed groups allow for more privacy. With closed groups, anyone can see which Facebook users are members but they won’t be able to view posts unless they join, too.

Private groups are invisible. No one will know a private group exists if they aren’t invited to join. This can be helpful if the purpose of your group is to get feedback from a select group of users or you want to discuss sensitive information, like details about your upcoming products. However, because of the nature of private groups, it can be hard to grow them beyond a few members.

What Will the Guidelines Be?
Every group needs guidelines about behaviors that are acceptable and those that aren’t. Some group creators don’t want members to post about controversial topics like politics or religion. Other group creators don’t care what’s discussed as long as the conversation is civil and members are respectful of each other.

Regardless of what topics are acceptable, don’t rule your group with an iron fist if at all possible. You want to guide and create a great culture, but members won’t respond well to you acting the dictator. Doing this can actually cripple your group and make members think poorly of your brand.

​Be sure to protect your members from spammers and marketers that use aggressive tactics. One way to avoid this is to ban members that only promote themselves or their businesses. 
But if you don’t want to do something that drastic, you could declare a certain day of the week to be promotional. This gives members a chance to share what they’re working on and how they can help each other.

Stay positive as you start your group. Remember that the energy starts with you and a few bright, super-engaged members.

​Ask a few people you trust to partner with you in setting the tone and pace of new discussions. Then your members are sure to follow suit.

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