When was the last time you updated your website? Chances are, if it is more than a year old, it could now use a little update. There are all kinds of reasons why a change may be required. Whether it’s to keep up with new technology, make adjustments to the products and services you are offering or simply to boost your SEO marketing results; sometimes an update is essential to maintaining a positive, strong online presence. If you’re unsure whether your site is now outdated, below you’ll discover some of the top signs that an update is long overdue.
1. Your site isn’t compatible with all browsers
A good website will be compatible with all of the major browsers including Chrome, Firefox and Internet Explorer. It should never be solely focused on one. Consumers today use a wide variety of browsers to search for local businesses. So if you’re only focusing on say internet Explorer, you could be missing out on a lot of visitors using Firefox and Chrome. You can test out how well your website performs on every major browser before deciding whether it needs an upgrade.
2. It isn’t mobile optimized
Over the past couple of years, mobile optimization has become absolutely essential in web design. It is more frequently known as responsive design and it ensures your website can be easily viewed on any mobile device. Millions of consumers now use their tablets and Smartphones to search for local businesses. Make sure you don’t miss out on this significant target market and give your site a responsive design to provide convenience for these users; this opens the doors for them easily access, contact, and learn about your business.
3. Your products, services or brand image has changed
Have you changed the direction of your business or introduced new products and services? If so, now is the perfect time to revamp your site and highlight what’s new. You need to make sure your site perfectly captures your business and what it stands for. So if any changes have been made, it is vital you reflect this in your websites design.
When needed, website redesign provides all kinds of benefits for your business. Not only does it ensure you are keeping up with the latest design trends and technology, but it also gives you the opportunity to grow your business by implementing new age website strategies that could consistently increase sales and revenue.