3 Reasons a Facebook Group Is the Perfect Way to Build Your Brand

facebook facebook groups Apr 12, 2019

When it comes to Facebook marketing, most solopreneurs are savvy enough to have a fan page, where followers can like your content and interact with you. Creating your own Facebook page is good and can help your business grow.

But it’s easy to overlook another important aspect of Facebook marketing: groups. On Facebook users can create groups and invite other people to join. Groups can be centered on a specific hobby like knitting or calligraphy.

​They can be great for organizations like your local PTA committee or your neighborhood watch.

Facebook groups can also be leveraged to help you grow your business. You’ll meet new potential customers and learn more about your target market. Plus, here are three more ways that running a Facebook group can build your brand…

Members Get to Know the Real You
Facebook Pages allow you to share content but don’t give you any privacy controls. This means if you want to say something to one customer, you have to say it to them all. While this isn’t necessarily a bad thing, it does make it harder for followers to get to know the person behind the brand.

A Facebook group gives you more privacy options. You can make your group closed so no one outside of members can see your posts. This can allow you and your participants to be more relaxed and share more personal details with each other.

Members Can Share Their Feedback
Another advantage of creating a Facebook group is that you can learn a lot from your members. For example, you can post about your upcoming product and ask for feedback on the sales copy or request comments about the graphics for your project.

Some group creators have also used Facebook groups to generate community content. Ask about a controversial topic and feature answers from different members on your blog or website. Invite members to share their best tips for doing something in your niche.

Members Will Look to You for Guidance
As you share valuable content with your members, they’ll begin to trust you. The more they trust you, the more they’ll come to you for guidance and advice. This gives you the chance to offer even more value and share product recommendations.

If you have an active Facebook group filled with thousands of members, you may also notice that others think of you as a leader in your niche.

​This can cause your social platform to expand, resulting in even more growth.

Making a group can be a fun and rewarding way to market your brand. With a little bit of time and patience, you can create a thriving community using Facebook groups.

If you have an active Facebook group filled with thousands of members, you may also notice that others think of you as a leader in your niche.

​This can cause your social platform to expand, resulting in even more growth.

Making a group can be a fun and rewarding way to market your brand. With a little bit of time and patience, you can create a thriving community using Facebook groups.

 

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