10 Facebook Ad Tips to Boost Your Results
You know that your business has so much to offer. Your products & services are top tier. Your customers love your business. Still, there you are clicking on every search result, hoping to find that holy grail strategy when it comes to creating a...
Getting Google to Fall Back in Love with Your Website
According to research, 53% of the total traffic on your website can come from organic searches. However, since the algorithm changes often, so does the ranking of your content on Google.
One day, your website is at the top of Google’s...
Let's Talk About Citations and why They are so Important
Small businesses don’t rely on word-of-mouth anymore. Not like they used to - in the traditional sense anyway. Whether you are running a hair salon or own a local restaurant in the community, you need a top 3...
Testimonials, Reviews & Recommendations – What’s the difference?
Customer testimonials, reviews, and recommendations can all have an impact on your business, either positively or negatively. When brands and companies provide an exceptional experience, reviews, testimonials, and...
How the latest ioS 14.5 update affects your Facebook Ad Campaigns
Surveys show that 83% of people have concerns about how businesses monitor and collect data from mobile devices. People value their privacy and believe in their right to control how companies use personal data.
The Apple iOS 14.5...
7 Types of Content Small Businesses Should Focus on Right Now
A study from Google known as “Zero Moment of Truth” (ZMOT) emphasized how critical it is to have many contact points with a potential customer across multiple channels and locations. ZMOT is the research that a customer...
When is it Time for a Website Refresh?
You’ve heard the old adage… You have 6 seconds to convince a website visitor that your website is the website they’ve been searching for – before they hit that back button.
So keeping your website up-to-date is no longer a matter of...
Elevating Your Customer Experience With AI
AI is no longer relegated to science fiction section. Businesses worldwide are discovering new ways to use AI to increase engagement and enhance the customer experience.
Over the next five years, 85 percent of consumer relationships with...
5 Ways to Repurpose Content and Grow Your Customer Base
The greatest thing about the content that businesses create is that it can be consumed in so many ways. The written (or typed) word, video, audio, and other creative outlets like AR and VR technology make it possible to take an...
Content Marketing Mistakes That Cost You Customers
Content marketing is one of the best ways to attract potential customers or clients. It gives your brand the opportunity to deliver value in a way that people are looking for. Quality content, when created correctly, can and will...
When was the last time you left your house without a phone? I’m willing to bet it’s been a while. Most of us keep our mobile devices within reach at all times, even when we’re sleeping. From a marketing standpoint, that’s good news – or it would be if you were making...
Whether you’re a Star Wars fan or not, you’ve probably heard the term Jedi Mind Trick. Maybe you’ve wished it were a real thing that you could harness – for good, of course – and use in your marketing.
I’ve got great news for you.
While the Jedi aren’t...
