When is it Time for a Website Refresh?
You’ve heard the old adage… You have 6 seconds to convince a website visitor that your website is the website they’ve been searching for – before they hit that back button.
So keeping your website up-to-date is no longer a matter of...
Elevating Your Customer Experience With AI
AI is no longer relegated to science fiction section. Businesses worldwide are discovering new ways to use AI to increase engagement and enhance the customer experience.
Over the next five years, 85 percent of consumer relationships with...
5 Ways to Repurpose Content and Grow Your Customer Base
The greatest thing about the content that businesses create is that it can be consumed in so many ways. The written (or typed) word, video, audio, and other creative outlets like AR and VR technology make it possible to take an...
Content Marketing Mistakes That Cost You Customers
Content marketing is one of the best ways to attract potential customers or clients. It gives your brand the opportunity to deliver value in a way that people are looking for. Quality content, when created correctly, can and will...
When was the last time you left your house without a phone? I’m willing to bet it’s been a while. Most of us keep our mobile devices within reach at all times, even when we’re sleeping. From a marketing standpoint, that’s good news – or it would be if you were making...
Whether you’re a Star Wars fan or not, you’ve probably heard the term Jedi Mind Trick. Maybe you’ve wished it were a real thing that you could harness – for good, of course – and use in your marketing.
I’ve got great news for you.
While the Jedi aren’t...
There’s no denying that email marketing is effective, but it only works if you have a list of qualified and engaged subscribers who are eager to read your content.
Sounds easy, right?
A lot of businesses have email lists that have stagnated because they’re not doing anything to...
Every website wants some love from Google. A high rank on Google’s SERP can mean the difference between getting organic traffic every day and never seeing a single visitor on your site that you didn’t pay for.
The catch?
Google’s playing hard to get – or it might be...
How to Use Hashtags to Grow Your Business
Even if you’ve never used one in your marketing before, you’ve seen hashtags on social media. They’re the words after a post, each one starting with the # sign. They help people who see a Tweet, Instagram post, or Pinterest image to find...
Fresh Social Media Marketing Ideas for 2021
Social media marketing isn’t the new kid on the block anymore. Things that felt fresh and exciting just a few years ago are now old hat and that means we’ve all got to find ways to take our Facebook and Instagram marketing to the next level....
How to Use YouTube to Market Your Small Business
Have you been sleeping on YouTube marketing? If the answer is yes, you’re not alone. It’s easy to dismiss YouTube as the place where teenagers and young adults make silly content, whether they’re sampling weird fast food...
7 Effective Ways to Market Your Business without Breaking the Bank
When a business is pinching pennies, the marketing budget is often the first thing to go. For many business owners, it’s more important to continue paying employees and to pay utilities than it is to try to attract new...
