The Harvard Business Review and other websites have shared research which shows a good story actually changes human brain chemistry, in a good way. It makes the reader want to know more.
An effective story, one that really draws in the reader, can turn a casual web surfer into a lifelong follower and customer.
How do you do this?
Tie your blog post to a current event, and turn it into a story. Perhaps your blog is all about natural remedies and health topics. You see that some famous celebrity has just lost 25 pounds, and her new bikini pics are all over the Internet. Tell her story, and then circle back to the weight loss benefits of specific natural remedies and a healthy lifestyle.
You can also tell a story effectively by looking at your own life. People identify with other people they see as "normal". This means that you don't have to have any amazing personal stories to tell. Relating the story of how your dog got into your garbage, or the problems you had buying your first home, are simple but very effective ways to connect with your audience.
Make a great hook. No matter what your story is about, it needs a click-magnet headline that stops Web surfers in their tracks. Your first sentence of your first paragraph should also hook your reader, and make them want to read the next sentence. Your title and opening paragraph need to hook your reader, and lay down the basic premise of the story they are about to read.
Don't forget to make your story relative. A site that is all about peanut butter and jelly probably won't attract too many readers with a story about washing machine repair. You may have developed the most authoritative blog post on that subject, and even if your story is good, it won't work on your blog if it is not related to your overall theme.