Cyber Monday is fast outpacing Black Friday in sales. More people are ordering online than ever before. Who can say no to lounging in your pajamas and getting all of your Christmas shopping done? Oh and on top of that, there are some great deals! You may have thought you don’t sale the right kind of products or services to attract any Cyber Monday sales but you would be wrong. If you sell anything, you have a customer who wants to buy your items without leaving their couch, especially if you are having a sale.
Just like any type of product launch you need to plan ahead. Don't skimp on planning just because it's a sale. Create a sales page, tease on Facebook, organize the products and / or services you want to include in the sale in an attractive manner, and choose a price point that you can live with that is super special and attractive to your customers.
Get Others Involved
Finding other business owners to join in on your sale is easy. If you've created a sales page already, simply send out an email to people who also market goods and services to the same audience as you, but who is not really direct competition. Ask them to contribute to the sale by offering a picture, a link to buy the product, and even an affiliate code so that you can get credit for the sale. You will be surprised of the amount of people who wanted to have a sale, but just didn’t get the time to plan it out.
Make a Big Deal
TEASE TEASE TEASE! Create an awesome sales page, email your list, promote it on social media, and create a big deal surrounding the Cyber Monday special offers and sales. You want everyone to be just as fired up as you are about your special offer and sale. The way to do that is to tease your audience. Make it easy for those who joined by offering them some readymade to edit emails for their audience that they can cut and paste and edit to make their own to send out.
Get Affiliates Involved
If you have an affiliate program a holiday sale is a great time to get them involved. Everyone is searching for ways to make some extra money around the holidays. Having people spread the message is always good, and having affiliates who are going to make money by promoting your cyber Monday sale is a great idea.
Finally, to make the sale really great ensure that the price is truly special, that the package you've put together makes sense to your audience and that it's time limited. Remember people are taking away from time with their family to browse your sale. They want to be getting a really great deal. Don't be tempted to drag the sale out longer than the time you set to start with. By making these types of sales very limited in scope and time you'll create a sense of urgency that cannot be matched. If you do the sale annually, your audience will learn to expect the sale, and be excited by its return each year. You'll truly be able to cash in on Cyber Monday with special offers and sales with this plan over and over.