How often do you add fresh, unique content to your website? If the answer is ‘not very’ you could be missing out on a lot of potential leads, sales and revenue. Over the past few years, content marketing advice has changed dramatically. These days, quality is much more important than quantity. However, this can be somewhat misleading.
While quality should always take precedence over quantity, it is still important to make sure you are releasing fresh, interesting content on a regular basis. So why is this?
Showing you are still operational
One thing search engines tend to look at with a website is when it was last updated. Google for example, will only show websites near the top that are showing to be fully operational. This means they are updated, used and reviewed a lot. If you’ve forgotten the last time you updated your website with new content, then now is definitely the time to put together a consistent content marketing plan.
Encouraging visitors to come back
If a visitor comes to your site and then comes back onto it a month later to find nothing has changed, they are less likely to make a purchase. Customers like to see that a company is present online. It gives a sense of security if they do choose to buy from you because they know you are still online and present. If no new content has been added for months, or years, it leaves the customer wondering if you’ll get back to them if there’s a problem or whether you’re even still doing business.
There’s also the innovation side of things. It’s more important than ever before for companies to show that they are innovative. If your site isn’t offering anything new, then it gives the impression you aren’t relevant and it even leads the visitor to wonder whether your services and products are any good.
By adding consistent content, it shows your business is in full swing and easily reachable. Not only can it help to attract new customers, it can also tempt existing ones to keep checking in. One of the easiest ways to add consistent content to your site is via a blog. You should also make sure you update your products and services information frequently too. Do this, and you should start to see a significant improvement in leads, sales and revenue.