The bottom line is, you are probably up against a lot of competition in your field. How do you stand out from other bloggers that are also attempting to attract prospects and customers in your niche? The following 4 tips will improve your odds of drawing attention away from your competition.
1 – Be Unique
There is only 1 you in the universe. Even if you think you are "normal" or "average", you are uniquely different from every other man, woman and child on the planet. Address what makes you unique in your blog and social posts. If you cannot find some unique quality or trait you possess, create a unique slant or approach to everything you do concerning your content.
2 – Be Yourself
Don't try to be something you are not. Human beings in the 21st century are excellent at sniffing out copycat garbage. Let your defenses down. Be who you are. Communicate the way you do with your friends. Talk about the things that interest you. Believe it or not, there are a lot of people out there who connect with who you are. You can't make that connection if you are not honest about your personality, likes, dislikes and other personality traits.
3 – Be Original
Look at your niche. Check out the websites of the top 10 or 20 search results for the main keyword you are targeting. What do those sites and blogs look like? How do they "feel", and how do they attempt to connect with your target audience? You can convey the same information as those top ranking sites, even reverse engineer their SEO practices and keywords, but you should do so with an original spin. Make your blog original and you will easily stand out from the crowd.
4 – Don't Publish Average Content
You should never, ever publish a blog post just so you can publish a blog post. It is better to release 1 epic blog post of 2,000 words every month, rather than releasing 5 posts each month which are 400 words in length, and offer very little or no value to your readers. Always make sure every idea you communicate to your audience is of extremely high quality, and solves some big problem your target market is experiencing.