I know we talk about the power of Facebook, a lot, so are you really starting to see the power it has for marketing? I'm sure you have. The incredible power of Facebook to impact your business in a positive way simply cannot be overstated. If you have any type of online or brick-and-mortar business, it's simply a necessity to be on Facebook.
If you have been marketing online for a bit, you might already understand the importance of building your list. Your list is a collection of email addresses which represent people that subscribe to your list in return for some type of freebie, report or physical product. Communicate with your list frequently, providing amazing value and great information, and you have a resource that will happily purchase your products and help make your business a success.
How Do I Move People from My Facebook Group to My Email List?
If you have already developed a Facebook group for your business or some personal interest, great. You are taking a step that can potentially give you access to people in your market or niche that may have never discovered your website or blog otherwise.
Once they are there, how do you get them on your list?
One way is to incentivize them doing so. You probably have a squeeze page somewhere online, probably on your website, that builds your list for you. Web surfers provide their email address in return for a free report, e-book, video, interview or some other value-rich product or file.
You can use the same strategy on your Facebook group. Just remember that the people on social media sites don't like to be sold to or approached from a business angle. This means the majority of your posts and updates on your Facebook group should be value and information-oriented only.
However, every few posts you should provide a free e-book, one-on-one consultation, PDF file or some other valuable piece of "bait" in return for that person joining your email list.
Another simple way to build your list through a Facebook group is to link your posts to your website or blog. You should have several list-building components integrated into your website, and this exposes your Facebook group members to that opportunity without directly doing so.
One clever way to build your list through Facebook groups is to ask your members exactly what problems they need solving. Compile the top 5 or 10 questions, along with answers, into a PDF file that you then offer your Facebook group in return for them joining your list. This way, you are answering questions you already know are top of mind in your marketplace, and the odds of those people who asked those questions joining your list is very high.