Think about how your Instagram content will make someone feel! You need to think about your target customer and how they want to feel. Ultimately, if your images inspire positive emotions, then you’ll get followers.
Another wrinkle is to include images of your personal life. This is useful for bloggers and entrepreneurs who want to create a personal brand. Actors, bloggers, digital marketers, musicians, gurus, YouTube stars and more all have Instagram accounts that show what they’re up to.
The objective here is to allow your fans and followers a glimpse into your lifestyle so they can feel like they know you. This will build your brand loyalty and your authority and it will make you more likeable, thus increasing the chance that someone will buy from you.
While the objective here is to provide an honest insight into your lifestyle though, remember that you also want yourself to appear knowledgeable and if you’re promoting a certain lifestyle or product then you want to imply that this actually works.
Selfies are really popular on Instagram of course and this is the perfect place to use them. Just be sure your content goes deeper than just selfies over and over again! Be dynamic. Be creative. Be yourself!
There is a right and a wrong way to do Instagram for your business! Done well, you get loads of free traffic that will bring you the growth you are looking for. Done poorly, you will find yourself frustrated at the lack of engagement and growth! Enter the Instagram Kickstart Toolkit by Socially Inclined, the most complete, up-to-date guide for profiting with Instagram available online today!