How Popular is Snapchat?
I want to start with some Snapchat statistics because I’m finding that a lot of the local business owners I meet have ruled it out as a potential marketing platform.
Here’s what you need to know according to HootSuite.
Create a Snapchat Business Account
Ready to use Snapchat for marketing. You’ll need to start by setting up a Snapchat business account. The process is very easy. You can start by clicking here.
You’ll be prompted to enter your:
Grow Your Audience
Attracting new followers on Snapchat isn’t difficult but you’ll need to do a bit of work. The first and easiest things you can do are:
We’ll talk about paid advertising a little later in this article.
Create Snapchat Stories
Snapshot Stories are Snaps that are meant to be viewed sequentially. Unlike stand-alone Snaps, which disappear almost immediately, Snapshot Stories live on the site for 24 hours before vanishing. They’re an ideal way to connect with your audience.
You should make sure to give your Snapchat Story a compelling narrative arc. Some of the Snapchat Stories I’ve seen businesses use include:
All the content you share on Snapchat should meet the site’s technical specifications. They are:
Tips to Make Your Snapchat Content Sing – (Chris Format into Checklist graphic)
One of the cool things about Snapchat is that there are lots of fun tools and tricks you can use to amp up your content. Here are a few of my favorites:
Track and Refine Your Results
Like other social media platforms, Snapchat has some useful analytics that you can draw on when you pay for advertising. You can use them to track:
Once you’ve started using Snapchat for Business, you should keep an eye on the above results. You can use them to refine your Snapshot marketing strategy. You may notice that your video Snaps are getting far more engagement than your other content and adjust your marketing budget accordingly.
Marketing on Snapchat can give you a leg up on your competitors...
Remember, only a little over a quarter of businesses in the United States are using Snapchat. If your competitors aren’t – and they probably aren’t – then you can get access to a huge audience of Millennials and grab them as customers before your competitors know what hit them!