Small business? No problem! Many think that only the large businesses get to weigh in on the holiday sales. People are naturally distracted during the holidays with buying gifts so unless you are selling gifts you have to do something that gets their attention like special offers, discounts, sales and coupons.
Make An Offer They Can't Refuse
Create a sale that is so good that they can't refuse. Add a special holiday codes to your products that make them so inexpensive that they just have to buy them now or they will be missing out. This is really easy if you have digital products because you've already spent all the money you will spend on creating them. It costs you nothing to sell them cheaply.
Make The Offer Time Sensitive
Create a feeling of urgency in their need to buy your product by making the offer very time sensitive. "Get this price only for the next 24 hours for Cyber Monday!" Make it clear that they won't see this offer again, this inexpensively and stick to your word about that. If the deal is that good they won't pass it up!
Use Their Emotions
Use words that will pull emotions from your viewers. Acknowledge that they're busy shopping for everyone else. If your items aren't especially gift items, and you can't figure out how to make them gift items, then why not present them as gifts to the self. Everyone deserves a little treat around the holidays.Tell them why this is a good purchase and make them feel good about doing it.
Create a Special Sales Page
Don't skimp out just because you're having a huge sale. Create a sales page that is just as good as you'd normally create for your items. Even though you're planning on selling things so inexpensively it makes you cringe a bit, you still want your marketing to be the quality your fans expect. If you don't market your event as well as you would other events then you won't get the page views and you won't make enough sales to make up for the cheap price.
Tie The Offer to Charity
Finally, a great way to get your customers' attention is to tie the sale to raising money for a charity. Pick a charity everyone can easily get behind, something that is non political and helpful to people. This is where it's important to know your audience well. Start getting people involved early by holding a contest to see who you should donate to.
By making the offer super good, time limited, emotional and special you will break through their will not to buy anything during the holidays. They won't want to miss out on this once a year opportunity to buy your products and / or services. You won't want to miss out on the opportunity to cash in during the holiday season.