Facebook is not what it used to be – kind of. It is still the premier place to connect with friends, family and business. In this way it hasn’t changed except to make it easier for people to connect via desktop, tablet and mobile device. To date, 84% of Facebook viewers are visiting from mobile devices which equates to about 1.19 billion people. These days, they are easier to acquire than finding a desktop in many countries. Some 890 million people are logging into Facebook every day. This is an opportunity.
What has changed is how social marketers can get face-to-face with these users for maximum impact. Content is still king and relevant content will always interest your existing followers, subscribers and customers. But, it is not enough in this new arena. Ads are where it’s at and Facebook is demanding that you put your best foot forward in this regard.
A well-crafted Facebook ad can be a goldmine. It takes some tools (provided by the good guys at FB), ingenuity, savvy and great images. If you’ve ever created an online ad before, then you are familiar with these skills. Here is what these skills equate to in Facebook advertising terms*:
*Sources: (http://blog.hubspot.com/marketing/facebook-advertising-statistics, http://adage.com/article/digital/facebook-s-mobile-revenue-hits-2-5-billion-prices-soar/296869/, http://www.statista.com/chart/2496/facebook-revenue-by-segment/)
What does this mean for you, the online social marketer? Facebook is on to something. If fewer ads are bringing in bigger revenues and more advertising dollars, then the competition is fierce. But, you can compete when you put together the best ads that money can buy.