The content you create and publish has a big job. It needs to build your business. The question is, how will it build your business? What’s the goal for your content? When you’re creating your content strategy, which we’ll talk about in the next lesson, you want to keep several things in mind.
Let’s explore some of the different types of goals you can establish for your content.
To Establish Credibility, Authority, and Trust
Your content can position you as the trusted expert in your industry. By providing value and creating content that benefits your reader and helps them solve a key problem, you earn their trust. They’ll be more likely to return to your site, buy products and services, and recommend you to a friend.
Build Your List
Email marketing is another type of marketing that you may embrace. You can use your content to help build your email list. Create stellar content that motivates readers to want more. Create an opt-in offer that motivates prospects to sign up for your email list.
Build Awareness and Branding
You can create viral content that spreads to a large audience and helps build awareness for you and your business offerings. Content can also enhance your brand personality and voice to help strengthen recognition.
To Generate Sales
Customer conversion is often a focal point of any content marketing strategy. You can use your content to convert prospects to customers, to promote affiliate click-throughs, or to drive traffic to a sales page on your website.
This is just a short list of potential goals. You can use content to promote conversations and engagement with your audience. You can use it to drive organic search engine traffic, and to educate your customer.
Start thinking about what you want to accomplish with your content. You can review your existing topic list to see where the various ideas might support your content marketing goals. Next time we’ll explore how to create your content marketing strategy and plan your content.