As a small business owner, you may struggle to find the time to manage your social media marketing as well as think of amazing ideas for your social media content; such as what to post and when to post it.
These ideas will ignite your creativity and ultimately increase your followers, build your credibility, keep existing customers coming back, and gain new customers.
Content Idea #19: Reply to Your Audience.
It may be hard to believe, but some businesses don’t respond to their social media audience’s posts at all. Make sure to keep the conversation going. Reply to ALL of your customer comments. It can be time consuming, but responsiveness is critical to your brand’s reputation. Set a goal for how quickly you respond to customers. Your turnaround time should be dictated by the nature of the post. For example, you’ll want to respond to a customer grievance promptly, where you can take a little more time to respond to other comments. Some business owners are petrified by the idea of receiving real time negative feedback about their products and services on a public stage. But when you stand behind your brand and display your ability to provide world-class customer service, responding to customer headaches will actually put your business in a positive light.
Take Action: Write a post now replying to a customer review, question, or response to show them that their opinions or questions are valuable to you and your business.
We Challenge You: Take the “30 Day Content Kickstart Challenge” to create new types of content that will kickstart your social media marketing and engagement. The Challenge includes the following:
30 Days of Creative Content Ideas complete with worksheets to plan your posts
Social Networks Overview (choose the networks that are right for your business)
Social Networks Checklist
Social Media Myths
Editorial Calendar (Yearly)
Editorial Calendar (Monthly)
Bonus: 10 additional Ideas
Get the Content Kickstart Challenge Toolkit for 85% off retail at only $7 today. Regular price is $47.